

For every product sold, UBB removes 1 pound of trash from oceans and waterways through company organized and hosted cleanups. Among its major competitors, United By Blue is ranked in 1st place for NPS while Patagonia is 2nd, and REI is 3rd.
United By Blue's Net Promoter Score (NPS) is a 64 with 64% Promoters, 36% Passives, and 0% Detractors. Net Promoter Score tracks whether United By Blue's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 36% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2021 50 | May 2021 | 50 |
Sep 2021 66 | Sep 2021 | 66 |
Oct 2021 50 | Oct 2021 | 50 |
Nov 2021 40 | Nov 2021 | 40 |
Dec 2021 33 | Dec 2021 | 33 |
Jan 2022 50 | Jan 2022 | 50 |
Mar 2022 44 | Mar 2022 | 44 |
Jul 2022 50 | Jul 2022 | 50 |
Dec 2022 54 | Dec 2022 | 54 |
Mar 2023 58 | Mar 2023 | 58 |
Dec 2023 61 | Dec 2023 | 61 |
May 2024 64 | May 2024 | 64 |
United By Blue is ranked first for NPS among its competitors. Patagonia and REI come in second and third, with American Eagle Outfitters coming in at #4.
![]() United By Blue | ![]() REI | ![]() American Eagle Outfitters | ![]() Patagonia | |
| Global Ranking | #- | #19 | #25 | #163 |
| NPS | 64 | 53 | 44 | 60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $373.70M | $4.15B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, United By Blue's NPS is rated right above Patagonia.
| COMPANY | NPS Score | |
|---|---|---|
![]() | United By Blue | 64 |
![]() | Patagonia | 60 |
![]() | REI | 53 |
![]() | American Eagle Outfitters | 44 |
![]() | Ted Baker | 0 |
Out of the 2 United By Blue customer reviews 2 were positive and 0 were constructive. United By Blue customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of United By Blue users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, United By Blue's Customer Loyalty score is rated right below Ted Baker.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Patagonia | 81% |
![]() | Ted Baker | 69% |
![]() | United By Blue | 61% |
United By Blue has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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United By Blue’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Compared to its competitors, United By Blue's Product Quality score is rated right above American Eagle Outfitters, and is preceded by REI.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Patagonia | 4.5/5 |
![]() | REI | 4.3/5 |
![]() | United By Blue | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Ted Baker | 4.1/5 |
United By Blue has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Compared to its competitors, United By Blue's ROI score is rated right above REI, and is preceded by Patagonia.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Patagonia | 4.2/5 |
![]() | United By Blue | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Ted Baker | 3.4/5 |
United By Blue has an overall Customer Satisfaction score of 90 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, United By Blue's Customer Satisfaction score is rated right above REI, and is preceded by Patagonia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Patagonia | 93% |
![]() | United By Blue | 90% |
![]() | REI | 85% |
![]() | American Eagle Outfitters | 81% |
![]() | Ted Baker | 75% |
United By Blue has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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144 N. 2nd Street, Philadelphia, PA 19106
http://unitedbyblue.com
2152787858
Compared to its competitors, United By Blue's Customer Service score is rated right above Ted Baker, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Patagonia | 4.3/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | United By Blue | 3.9/5 |
![]() | Ted Baker | 3.6/5 |
United By Blue has a 4.2/5 stars for its overall company culture rated by their employees

United By Blue scored a 64 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of United By Blue would recommend the brand to a friend. ENPS measures how likely United By Blue employees would recommend working at United By Blue to a friend.
| 64% | Promoters |
|---|---|
| 36% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |