

Owner and operator of airlines in Vietnam. The company provides air transportation, flight management and aviation services. Among its major competitors, Vietnam Airlines is ranked in 4th place for NPS while Singapore Airlines is 1st, and AirAsia is 2nd.
Vietnam Airlines's Net Promoter Score (NPS) is a -75 with 0% Promoters, 25% Passives, and 75% Detractors. Net Promoter Score tracks whether Vietnam Airlines's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 25% | Passives |
| 75% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2022 -100 | Oct 2022 | -100 |
Nov 2022 -100 | Nov 2022 | -100 |
Jul 2023 -75 | Jul 2023 | -75 |
Vietnam Airlines is ranked #4 for NPS among its competitors. Singapore Airlines and AirAsia come in first and second, with Jetstar Airways coming in at third.
![]() Vietnam Airlines | ![]() AirAsia | ![]() Singapore Airlines | ![]() Jetstar Airways | |
| Global Ranking | #- | #880 | #- | #- |
| NPS | -75 | 20 | 46 | 3 |
| Valuation Updated every 24 hours for public companies | - | - | $12.34B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Vietnam Airlines's NPS is rated right below Jetstar Airways.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Singapore Airlines | 46 |
![]() | AirAsia | 20 |
![]() | Jetstar Airways | 3 |
![]() | Vietnam Airlines | -75 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Vietnam Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Vietnam Airlines's Customer Loyalty score is rated right above AirAsia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Vietnam Airlines | 83% |
![]() | AirAsia | 79% |
![]() | Singapore Airlines | 76% |
![]() | Jetstar Airways | 69% |
Vietnam Airlines has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Vietnam Airlines’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Vietnam Airlines's Product Quality score is rated right above AirAsia, and is preceded by Singapore Airlines.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Singapore Airlines | 4.2/5 |
![]() | Vietnam Airlines | 4/5 |
![]() | AirAsia | 3.8/5 |
![]() | Jetstar Airways | 3.2/5 |
Vietnam Airlines has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Vietnam Airlines's ROI score is rated right above Jetstar Airways, and is preceded by AirAsia.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Singapore Airlines | 3.9/5 |
![]() | AirAsia | 3.7/5 |
![]() | Vietnam Airlines | 3.5/5 |
![]() | Jetstar Airways | 3.4/5 |
Vietnam Airlines has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Vietnam Airlines's Customer Satisfaction score is rated right above Singapore Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Vietnam Airlines | 100% |
![]() | Singapore Airlines | 84% |
![]() | AirAsia | 75% |
![]() | Jetstar Airways | 64% |
Vietnam Airlines has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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200 Nguyen Son, Long Bien District, Hanoi, Belize
www.vietnamairlines.com
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Compared to its competitors, Vietnam Airlines's Customer Service score is rated right above Jetstar Airways, and is preceded by AirAsia.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Singapore Airlines | 4.2/5 |
![]() | AirAsia | 3.7/5 |
![]() | Vietnam Airlines | 3.5/5 |
![]() | Jetstar Airways | 3.4/5 |