14
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Vitality Group
Marketing or Exec? Claim Your Free Account
About Vitality Group's Brand
Vitality encourages individuals to commit to long-term healthy changes in how they live, work, exercise and eat. Among its major competitors, Vitality Group is ranked in 1st place for NPS while Humana is 2nd, and Aflac is 3rd.
Brand at a Glance
60%
Customer Loyalty
3.3/5
Product Quality
2.9/5
Pricing
2.8/5
Customer Service
Vitality Group Ranking
- #1 / 4 of its competitors
Vitality Group NPS
Vitality Group's Net Promoter Score (NPS) is a 14 with 57% Promoters, 0% Passives, and 43% Detractors. Net Promoter Score tracks whether Vitality Group's customers would recommend using the product based on a scale of -100 to 100.
Vitality Group Overall NPS
| 57% | Promoters |
|---|---|
| 0% | Passives |
| 43% | Detractors |
Vitality Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 -100 | Jul 2021 | -100 |
Sep 2021 0 | Sep 2021 | 0 |
May 2022 33 | May 2022 | 33 |
Jun 2022 50 | Jun 2022 | 50 |
Mar 2023 60 | Mar 2023 | 60 |
Feb 2024 33 | Feb 2024 | 33 |
Jan 2026 15 | Jan 2026 | 15 |
How Other Brands Compare
Vitality Group is ranked first for NPS among its competitors. Humana and Aflac come in second and third, with Limeade coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vitality Group NPS vs. Competitors
Compared to its competitors, Vitality Group's NPS is rated right above Humana.
| COMPANY | NPS Score | |
|---|---|---|
| Vitality Group | 14 |
 | Humana | 2 |
 | Jiff | N/A |
 | Coventry Health Care | N/A |
 | Aflac | -18 |
 | Limeade | -57 |
 | Aetna | -68 |
Vitality Group Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Vitality Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vitality Group Customer Loyalty vs. Competitors
Compared to its competitors, Vitality Group's Customer Loyalty score is rated right above Limeade, and is preceded by Aetna.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Humana | 76% |
| Aflac | 76% |
| Aetna | 62% |
| Vitality Group | 60% |
| Limeade | 44% |
| Jiff | N/A |
| Coventry Health Care | N/A |
Unlock Vitality Group Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Vitality Group Customer Loyalty vs. Competitors data and gain insights into your customers today.
Vitality Group Product Quality
3.3/5
Vitality Group has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Vitality Group's overall Product Quality score rated by its users and customers.
Vitality Group Product Information
Vitality Group’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Company Size
- 201-500 Employees
Industry
Tech
Healthcare
Vitality Group Product Quality vs. Competitors
Compared to its competitors, Vitality Group's Product Quality score is rated right above Humana.
| COMPANY | Product Quality Score | |
|---|---|---|
| Vitality Group | 3.3/5 |
| Humana | 3.3/5 |
| Aflac | 2.8/5 |
| Limeade | 2.4/5 |
| Aetna | 1.6/5 |
| Jiff | N/A |
| Coventry Health Care | N/A |
Unlock Vitality Group Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Vitality Group Product Quality vs. Competitors data and gain insights into your customers today.
Vitality Group Pricing
Vitality Group ROI & Value For Money
2.9/5
Vitality Group has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Vitality Group's overall ROI score rated by its users and customers.
Vitality Group Pricing vs. Competitors
Compared to its competitors, Vitality Group's ROI score is rated right above Aflac, and is preceded by Humana.
| COMPANY | Pricing Score | |
|---|---|---|
| Humana | 3.1/5 |
| Vitality Group | 2.9/5 |
| Aflac | 2.7/5 |
| Limeade | 2.1/5 |
| Aetna | 1.5/5 |
| Jiff | N/A |
| Coventry Health Care | N/A |
Unlock Vitality Group ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Vitality Group ROI vs. Competitors data and gain insights into your customers today.
Vitality Group Customer Satisfaction (CSAT)
Vitality Group Customer Satisfaction (CSAT) Score
50 / 100
Vitality Group has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vitality Group Customer Satisfaction vs. Competitors
Compared to its competitors, Vitality Group's Customer Satisfaction score is rated right above Aflac, and is preceded by Humana.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Humana | 56% |
| Vitality Group | 50% |
| Aflac | 40% |
| Limeade | 28% |
| Aetna | 14% |
| Jiff | 0% |
| Coventry Health Care | 0% |
Unlock Vitality Group Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Vitality Group Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Vitality Group Customer Service
2.8/5
Vitality Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Vitality Group's overall Customer Service score rated by its users and customers.
About Vitality Group's Customer Service
Address
200 West Monroe Street Suite 2100, Chicago, IL 60606
Website
http://www.thevitalitygroup.com/
Phone Number
312-224-7100
Vitality Group Customer Service vs. Competitors
Compared to its competitors, Vitality Group's Customer Service score is rated right above Aflac, and is preceded by Humana.
| COMPANY | Customer Service Score | |
|---|---|---|
| Humana | 3.2/5 |
| Vitality Group | 2.8/5 |
| Aflac | 2.5/5 |
| Limeade | 2.2/5 |
| Aetna | 1.5/5 |
| Jiff | N/A |
| Coventry Health Care | N/A |
Unlock Vitality Group Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Vitality Group Customer Service vs. Competitors data and gain insights into your customers today.
Vitality Group as an Employer
2.8/5
Vitality Group has a 2.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Vitality Group scored a 14 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Vitality Group would recommend the brand to a friend. ENPS measures how likely Vitality Group employees would recommend working at Vitality Group to a friend.
Net Promoter Score
14
NPS Score
| 57% | Promoters |
|---|---|
| 0% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
