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About Viterra's Brand

Viterra is a leading grain and oilseeds marketer and handler. Among its major competitors, Viterra is ranked in 4th place for NPS while Agrium is 1st, and Glencore is 2nd.

Brand at a Glance

10%
Customer Loyalty
4/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service

Viterra Ranking

Viterra NPS

Viterra's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Viterra's customers would recommend using the product based on a scale of -100 to 100.

Viterra Overall NPS

0
NPS
50%Promoters
0%Passives
50%Detractors
Viterra Overall NPS

Viterra NPS Trend

-100
-50
0
50
100
Jun 2022
100
Jun 2022100
Oct 2024
0
Oct 20240

How Other Brands Compare

Viterra is ranked #4 for NPS among its competitors. Agrium and Glencore come in first and second, with Cargill coming in at third.

Viterra's Logo
Viterra
Cargill's Logo
Cargill
Agrium's Logo
Agrium
Glencore's Logo
Glencore
Global Ranking#-#297#-#-
NPS0268728
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Viterra NPS vs. Competitors

Compared to its competitors, Viterra's NPS is rated right below Cargill.

COMPANYNPS Score
Agrium
87
Glencore
28
Cargill
26
Viterra
0

Viterra Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of Viterra users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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10
10%
90
90%
Viterra Customer Loyalty

Viterra Customer Loyalty vs. Competitors

Compared to its competitors, Viterra's Customer Loyalty score is rated right below Glencore.

COMPANYCustomer Loyalty Score
Cargill81%
Agrium76%
Glencore68%
Viterra10%

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Viterra Product Quality

4/5

Viterra has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Viterra Product Information

Viterra’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://www.viterra.com
Company Size
5,001-10,000 Employees

Industry

Tech
Energy

Viterra Product Quality vs. Competitors

Compared to its competitors, Viterra's Product Quality score is rated right above Glencore, and is preceded by Cargill.

COMPANYProduct Quality Score
Agrium4.3/5
Cargill4/5
Viterra4/5
Glencore3.8/5

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Viterra Pricing

Viterra ROI & Value For Money

3.5/5

Viterra has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Viterra Pricing vs. Competitors

Compared to its competitors, Viterra's ROI score is rated right below Glencore.

COMPANYPricing Score
Agrium4.2/5
Cargill3.8/5
Glencore3.7/5
Viterra3.5/5

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Viterra Customer Satisfaction (CSAT)

Viterra Customer Satisfaction (CSAT) Score

100 / 100

Viterra has an overall Customer Satisfaction score of 100 rated by its users and customers.

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Very Satisfied0%
Satisfied100%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Viterra Customer Satisfaction vs. Competitors

Compared to its competitors, Viterra's Customer Satisfaction score is rated right above Cargill, and is preceded by Agrium.

COMPANYCustomer Satisfaction (CSAT) Score
Agrium100%
Viterra100%
Cargill77%
Glencore74%

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Viterra Customer Service

3.5/5

Viterra has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Viterra's Customer Service

Address

2625 Victoria Avenue, S4T 7T9 Canada


Website

https://www.viterra.com

Viterra Customer Service vs. Competitors

Compared to its competitors, Viterra's Customer Service score is rated right below Glencore.

COMPANYCustomer Service Score
Agrium4.1/5
Cargill3.9/5
Glencore3.7/5
Viterra3.5/5

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Viterra as an Employer

2.2/5

Viterra has a 2.2/5 stars for its overall company culture rated by their employees

  Viterra CEO
bottom
5%
CEO of Viterra

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Viterra scored a 0 for Net Promoter Score and a -83 for Employee Net Promoter Score. NPS gauges how likely a customer of Viterra would recommend the brand to a friend. ENPS measures how likely Viterra employees would recommend working at Viterra to a friend.

Net Promoter Score

0
NPS Score
50%Promoters
0%Passive
50%Detractors

Employee Net Promoter Score

-83
eNPS Score
0%Promoters
17%Passive
83%Detractors

Global Ranking Snapshot

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