-1
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Wealthsimple
Marketing or Exec? Claim Your Free Account
About Wealthsimple's Brand
Wealthsimple is a new kind of financial advisor — one that's intuitive, affordable, and human Among its major competitors, Wealthsimple is ranked in 4th place for NPS while Questrade is 1st, and Wealthfront is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.1/5
Customer Service
Wealthsimple CMO
Wealthsimple Ranking
- #3 / 4 of its competitors
Wealthsimple NPS
Wealthsimple's Net Promoter Score (NPS) is a -1 with 38% Promoters, 23% Passives, and 39% Detractors. Net Promoter Score tracks whether Wealthsimple's customers would recommend using the product based on a scale of -100 to 100.
Wealthsimple Overall NPS
| 38% | Promoters |
|---|---|
| 23% | Passives |
| 39% | Detractors |
Wealthsimple NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 27 | Aug 2023 | 27 |
Dec 2023 19 | Dec 2023 | 19 |
Jan 2024 23 | Jan 2024 | 23 |
Mar 2024 10 | Mar 2024 | 10 |
Jul 2024 3 | Jul 2024 | 3 |
Sep 2024 0 | Sep 2024 | 0 |
Jan 2025 -4 | Jan 2025 | -4 |
Apr 2025 -5 | Apr 2025 | -5 |
May 2025 0 | May 2025 | 0 |
Oct 2025 -1 | Oct 2025 | -1 |
Jan 2026 4 | Jan 2026 | 4 |
Feb 2026 -1 | Feb 2026 | -1 |
How Other Brands Compare
Wealthsimple is ranked third for NPS among its competitors. Wealthfront and Personal Capital come in first and second, with SigFig coming in at #4.
Wealthsimple |  Personal Capital |  Wealthfront |  SigFig | |
| Global Ranking | #- | #970 | #- | #- |
| NPS | -1 | 0 | 11 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $900.00M | $300.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wealthsimple NPS by Gender
Female customers rated Wealthsimple's NPS 67 points higher than Male customers.
Male
-39
Wealthsimple's NPS was rated -39 by Male customers on Comparably.
24%
Promoters
13%
Passives
63%
Detractors
Female
28
Wealthsimple's NPS was rated 28 by Female customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Wealthsimple NPS by Ethnicity
Wealthsimple's NPS was rated -26 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
Wealthsimple NPS by Age
Wealthsimple's NPS was rated -60 points by customers ages 41-45 on Comparably.
Wealthsimple NPS by Usage
Wealthsimple's NPS was rated -25 points by customers who have used Wealthsimple's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -25 | 1 to 2 Years | -25 |
Wealthsimple NPS vs. Competitors
Compared to its competitors, Wealthsimple's NPS is rated right above SigFig, and is preceded by Openfolio.
| COMPANY | NPS Score | |
|---|---|---|
 | Questrade | 25 |
| Wealthfront | 11 |
| Personal Capital | 0 |
 | Openfolio | N/A |
| Wealthsimple | -1 |
| SigFig | -28 |
Wealthsimple Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Wealthsimple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Wealthsimple Customer Loyalty Score by Gender
Female customers rated Wealthsimple's Customer Loyalty score 9% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Wealthsimple.
Male
78%
Yes
Female
87%
Yes
Wealthsimple Customer Loyalty Score by Ethnicity
Wealthsimple's Customer Loyalty score was rated 89% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wealthsimple.
89
out of 100
Caucasian
Wealthsimple Customer Loyalty Score by Age
Wealthsimple's Customer Loyalty score was rated 82% by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Wealthsimple.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 82% | 41-45 | 82% |
Wealthsimple Customer Loyalty Score by Usage
Wealthsimple's Customer Loyalty score was rated 78% by customers who have used Wealthsimple's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Wealthsimple Customer Loyalty vs. Competitors
Compared to its competitors, Wealthsimple's Customer Loyalty score is rated right above SigFig, and is preceded by Personal Capital.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Questrade | 100% |
| Wealthfront | 78% |
| Personal Capital | 78% |
| Wealthsimple | 73% |
| SigFig | 71% |
| Openfolio | N/A |
Unlock Wealthsimple Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wealthsimple Customer Loyalty vs. Competitors data and gain insights into your customers today.
Wealthsimple Product Quality
3.6/5
Wealthsimple has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Wealthsimple's overall Product Quality score rated by its users and customers.
Wealthsimple Product Information
Wealthsimple’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Company Size
- 1-10 Employees
Industry
FinTech
Quick Insights into Wealthsimple Product Quality
Wealthsimple's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wealthsimple's Product Quality.
Ranked Wealthsimple Product Quality the Highest
Ranked Wealthsimple Product Quality the Lowest
Wealthsimple Product Quality Score by Gender
Female customers rated Wealthsimple's Product Quality score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Wealthsimple.
Male
3.5/5
Female
4/5
Wealthsimple Product Quality Score by Ethnicity
Wealthsimple's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wealthsimple.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Wealthsimple Product Quality Score by Age
Wealthsimple's Product Quality score was rated 3.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Wealthsimple.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.1 | 41-45 | 3.1 |
Wealthsimple Product Quality Score by Usage
Wealthsimple's Product Quality score was rated 3.9 stars by customers who have used Wealthsimple's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Wealthsimple Product Quality vs. Competitors
Compared to its competitors, Wealthsimple's Product Quality score is rated right above Personal Capital, and is preceded by Wealthfront.
| COMPANY | Product Quality Score | |
|---|---|---|
| Questrade | 5/5 |
| Wealthfront | 3.7/5 |
| Wealthsimple | 3.6/5 |
| Personal Capital | 3.5/5 |
| SigFig | 2.9/5 |
| Openfolio | N/A |
Unlock Wealthsimple Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wealthsimple Product Quality vs. Competitors data and gain insights into your customers today.
Wealthsimple Pricing
Wealthsimple ROI & Value For Money
3.6/5
Wealthsimple has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Wealthsimple's overall ROI score rated by its users and customers.
Quick Insights into Wealthsimple ROI
Wealthsimple's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wealthsimple's ROI score.
Ranked Wealthsimple ROI the Highest
Ranked Wealthsimple ROI the Lowest
Wealthsimple ROI Score by Gender
Female customers rated Wealthsimple's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Wealthsimple.
Male
3.7/5
Female
3.8/5
Wealthsimple ROI Score by Ethnicity
Wealthsimple's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wealthsimple.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Wealthsimple ROI Score by Age
Wealthsimple's ROI score was rated 3.1 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Wealthsimple.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.1 | 41-45 | 3.1 |
Wealthsimple ROI Score by Usage
Wealthsimple's ROI score was rated 3.7 stars by customers who have used Wealthsimple's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Wealthsimple Pricing vs. Competitors
Compared to its competitors, Wealthsimple's ROI score is rated right above Personal Capital, and is preceded by Wealthfront.
| COMPANY | Pricing Score | |
|---|---|---|
| Questrade | 5/5 |
| Wealthfront | 3.8/5 |
| Wealthsimple | 3.6/5 |
| Personal Capital | 3.5/5 |
| SigFig | 2.7/5 |
| Openfolio | N/A |
Unlock Wealthsimple ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wealthsimple ROI vs. Competitors data and gain insights into your customers today.
Wealthsimple Customer Satisfaction (CSAT)
Wealthsimple Customer Satisfaction (CSAT) Score
67 / 100
Wealthsimple has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
13%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wealthsimple Customer Satisfaction
Wealthsimple's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wealthsimple's Customer Satisfaction.
Ranked Wealthsimple Customer Satisfaction the Highest
Ranked Wealthsimple Customer Satisfaction the Lowest
Wealthsimple Customer Satisfaction Score by Gender
Female customers rated Wealthsimple's Customer Satisfaction score 32 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Wealthsimple.
51 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 24% |
83 / 100
FemaleVery Satisfied | 66% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Wealthsimple Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wealthsimple's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Wealthsimple.
57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
43%
Very Dissatisfied
0%
Wealthsimple Customer Satisfaction Score by Usage
Wealthsimple's Customer Satisfaction score was rated 57 points by customers who have used Wealthsimple's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Wealthsimple Customer Satisfaction vs. Competitors
Compared to its competitors, Wealthsimple's Customer Satisfaction score is rated right above Personal Capital, and is preceded by Wealthfront.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Questrade | 100% |
| Wealthfront | 70% |
| Wealthsimple | 67% |
| Personal Capital | 58% |
| SigFig | 40% |
| Openfolio | 0% |
Unlock Wealthsimple Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wealthsimple Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Wealthsimple Customer Service
3.1/5
Wealthsimple has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Wealthsimple's overall Customer Service score rated by its users and customers.
About Wealthsimple's Customer Service
Address
Suite 120, Toronto, KS M5V 1X6 Canada
Website
https://www.wealthsimple.com/
Phone Number
(647) 350-7675
Quick Insights into Wealthsimple Customer Service
Wealthsimple's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Wealthsimple's Customer Service score.
Ranked Wealthsimple Customer Service the Highest
Ranked Wealthsimple Customer Service the Lowest
Wealthsimple Customer Service Score by Gender
Female customers rated Wealthsimple's Customer Service score 0.8 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Wealthsimple.
Male
2.5/5
Female
3.3/5
Wealthsimple Customer Service Score by Ethnicity
Wealthsimple's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wealthsimple.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Wealthsimple Customer Service Score by Age
Wealthsimple's Customer Service score was rated 1.5 stars by customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Wealthsimple.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
Wealthsimple Customer Service Score by Usage
Wealthsimple's Customer Service score was rated 2.6 stars by customers who have used Wealthsimple's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Wealthsimple Customer Service vs. Competitors
Compared to its competitors, Wealthsimple's Customer Service score is rated right above SigFig, and is preceded by Personal Capital.
| COMPANY | Customer Service Score | |
|---|---|---|
| Questrade | 5/5 |
| Wealthfront | 3.6/5 |
| Personal Capital | 3.5/5 |
| Wealthsimple | 3.1/5 |
| SigFig | 3/5 |
| Openfolio | N/A |
Unlock Wealthsimple Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Wealthsimple Customer Service vs. Competitors data and gain insights into your customers today.
Wealthsimple as an Employer
2.8/5
Wealthsimple has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Wealthsimple scored a -1 for Net Promoter Score and a -73 for Employee Net Promoter Score. NPS gauges how likely a customer of Wealthsimple would recommend the brand to a friend. ENPS measures how likely Wealthsimple employees would recommend working at Wealthsimple to a friend.
Net Promoter Score
-1
NPS Score
| 38% | Promoters |
|---|---|
| 23% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-73
eNPS Score
| 9% | Promoters |
|---|---|
| 9% | Passive |
| 82% | Detractors |
