-10
NPS
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Westin
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About Westin's Brand
"Westin Automotive Products brings to market, aftermarket products for trucks, cars, CUVs, and SUVs." Among its major competitors, Westin is ranked in 4th place for NPS while Hyatt is 1st, and Sheraton is 2nd.
Brand at a Glance
76%
Customer Loyalty
3/5
Product Quality
3.1/5
Pricing
2.8/5
Customer Service
Westin Ranking
- #4 / 4 of its competitors
Westin NPS
Westin's Net Promoter Score (NPS) is a -10 with 34% Promoters, 22% Passives, and 44% Detractors. Net Promoter Score tracks whether Westin's customers would recommend using the product based on a scale of -100 to 100.
Westin Overall NPS
| 34% | Promoters |
|---|---|
| 22% | Passives |
| 44% | Detractors |
Westin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 0 | Feb 2023 | 0 |
Apr 2023 0 | Apr 2023 | 0 |
May 2023 0 | May 2023 | 0 |
Jul 2023 -5 | Jul 2023 | -5 |
Aug 2023 -10 | Aug 2023 | -10 |
Apr 2024 -4 | Apr 2024 | -4 |
Jul 2024 0 | Jul 2024 | 0 |
Aug 2024 -8 | Aug 2024 | -8 |
Dec 2024 -5 | Dec 2024 | -5 |
Feb 2025 -7 | Feb 2025 | -7 |
Mar 2025 -10 | Mar 2025 | -10 |
Oct 2025 -10 | Oct 2025 | -10 |
How Other Brands Compare
Westin is ranked #4 for NPS among its competitors. Hyatt and Sheraton come in first and second, with Marriott coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Westin NPS by Gender
Male customers rated Westin's NPS 33 points higher than Female customers.
Male
-1
Westin's NPS was rated -1 by Male customers on Comparably.
28%
Promoters
43%
Passives
29%
Detractors
Female
-34
Westin's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Westin NPS by Ethnicity
Westin's NPS was rated -9 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -9 | Caucasian | -9 |
Westin NPS by Age
Westin's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Westin NPS by Usage
Westin's NPS was rated the highest by customers who have used Westin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Over 10 Years -51 | Over 10 Years | -51 |
Westin Customer Reviews
Out of the 4 Westin customer reviews 2 were positive and 2 were constructive. Westin customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Westin Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Westin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Westin Customer Loyalty Score by Gender
Female customers rated Westin's Customer Loyalty score 16% higher than Male customers.
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Male
74%
Yes
Female
90%
Yes
Westin Customer Loyalty Score by Ethnicity
Westin's Customer Loyalty score was rated 84% by Caucasian customers on Comparably.
% who answered "Yes"
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84
out of 100
Caucasian
Westin Customer Loyalty Score by Age
Westin's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
66+ 82% | 66+ | 82% |
Westin Customer Loyalty Score by Usage
Westin's Customer Loyalty score was rated the highest by customers who have used Westin's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Westin Customer Loyalty vs. Competitors
Compared to its competitors, Westin's Customer Loyalty score is rated right above Sheraton, and is preceded by Hyatt.
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Westin Product Quality
3/5
Westin has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Westin Product Information
Westin’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- www.westinautomotive.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Travel
Quick Insights into Westin Product Quality
Westin's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 46-50.
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Ranked Westin Product Quality the Highest
Ranked Westin Product Quality the Lowest
Westin Product Quality Score by Gender
Male customers rated Westin's Product Quality score 1.4 stars higher than Female customers.
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Male
3.3/5
Female
1.9/5
Westin Product Quality Score by Ethnicity
Westin's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Westin Product Quality Score by Age
Westin's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
66+ 4.5 | 66+ | 4.5 |
Westin Product Quality Score by Usage
Westin's Product Quality score was rated the highest by customers who have used Westin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Westin Product Quality vs. Competitors
Compared to its competitors, Westin's Product Quality score is rated right below Marriott.
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Westin Pricing
Westin ROI & Value For Money
3.1/5
Westin has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Westin ROI
Westin's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 46-50.
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Ranked Westin ROI the Highest
Ranked Westin ROI the Lowest
Westin ROI Score by Gender
Male customers rated Westin's ROI score 1.7 stars higher than Female customers.
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Male
3.7/5
Female
2/5
Westin ROI Score by Ethnicity
Westin's ROI score was rated 3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Westin ROI Score by Age
Westin's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
66+ 4 | 66+ | 4 |
Westin ROI Score by Usage
Westin's ROI score was rated 2.6 stars by customers who have used Westin's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
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Westin Pricing vs. Competitors
Compared to its competitors, Westin's ROI score is rated right below Marriott.
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Westin Customer Satisfaction (CSAT)
Westin Customer Satisfaction (CSAT) Score
52 / 100
Westin has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Very Satisfied
28%
Satisfied
24%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
4%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Westin Customer Satisfaction
Westin's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers ages 46-50.
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Ranked Westin Customer Satisfaction the Highest
Ranked Westin Customer Satisfaction the Lowest
Westin Customer Satisfaction Score by Gender
Male customers rated Westin's Customer Satisfaction score 24 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
33 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
Westin Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Westin's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
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46 / 100
Very Satisfied
18%
Satisfied
28%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
45%
Westin Customer Satisfaction Score by Age
Westin's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 0% | |||||||||||||||
| 66+ | 80% |
Westin Customer Satisfaction Score by Usage
Westin's Customer Satisfaction score was rated the highest by customers who have used Westin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Westin Customer Satisfaction vs. Competitors
Compared to its competitors, Westin's Customer Satisfaction score is rated right below Marriott.
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Westin Customer Service
2.8/5
Westin has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Westin's Customer Service
Address
Saint James, MN
Website
www.westinautomotive.com
Quick Insights into Westin Customer Service
Westin's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers who have used Westin's products/services for Over 10 Years.
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Ranked Westin Customer Service the Highest
Ranked Westin Customer Service the Lowest
Westin Customer Service Score by Gender
Male customers rated Westin's Customer Service score 1 stars higher than Female customers.
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Male
2.9/5
Female
1.9/5
Westin Customer Service Score by Ethnicity
Westin's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Westin Customer Service Score by Age
Westin's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
66+ 3.8 | 66+ | 3.8 |
Westin Customer Service Score by Usage
Westin's Customer Service score was rated the highest by customers who have used Westin's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Westin Customer Service vs. Competitors
Compared to its competitors, Westin's Customer Service score is rated right below Marriott.
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Consumer vs. Employees
Westin scored a -10 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Westin would recommend the brand to a friend. ENPS measures how likely Westin employees would recommend working at Westin to a friend.
Net Promoter Score
-10
NPS Score
| 34% | Promoters |
|---|---|
| 22% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 47% | Promoters |
|---|---|
| 13% | Passive |
| 40% | Detractors |
