

Whataburger is an American privately held regional fast food restaurant chain, based in San Antonio, Texas, that specializes in hamburgers. Among its major competitors, Whataburger is ranked in 3rd place for NPS while In-N-Out Burger is 1st, and Chick-fil-A is 2nd. Overall, Whataburger has a neutral social sentiment, when analyzing social media channels and online mentions.
Whataburger's Net Promoter Score (NPS) is a 25 with 57% Promoters, 11% Passives, and 32% Detractors. Net Promoter Score tracks whether Whataburger's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 11% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 25 | Feb 2025 | 25 |
Mar 2025 25 | Mar 2025 | 25 |
Apr 2025 25 | Apr 2025 | 25 |
May 2025 25 | May 2025 | 25 |
Jul 2025 23 | Jul 2025 | 23 |
Aug 2025 23 | Aug 2025 | 23 |
Sep 2025 23 | Sep 2025 | 23 |
Oct 2025 23 | Oct 2025 | 23 |
Dec 2025 23 | Dec 2025 | 23 |
Jan 2026 25 | Jan 2026 | 25 |
Whataburger is ranked third for NPS among its competitors. In-N-Out Burger and Chick-fil-A come in first and second, with McDonald's coming in at #4.
![]() Whataburger | ![]() Chick-fil-A | ![]() In-N-Out Burger | ![]() McDonald's | |
| Global Ranking | #- | #3 | #15 | #85 |
| NPS | 25 | 55 | 63 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | - | $167.91B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Whataburger's NPS 15 points higher than Female customers.
Whataburger's NPS was rated 18 by Male customers on Comparably.
Whataburger's NPS was rated 3 by Female customers on Comparably.
Whataburger's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
Hispanic or Latino 47 | Hispanic or Latino | 47 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 42 | Asian or Pacific Islander | 42 |
Native American 36 | Native American | 36 |
Other -51 | Other | -51 |
Whataburger's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Whataburger's NPS was rated the highest by customers who have used Whataburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 19 | 1 to 2 Years | 19 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 15 | 5 to 10 Years | 15 |
Over 10 Years 9 | Over 10 Years | 9 |
Compared to its competitors, Whataburger's NPS is rated right above McDonald's, and is preceded by Chick-fil-A.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Chick-fil-A | 55 |
![]() | Whataburger | 25 |
![]() | McDonald's | 19 |
![]() | Five Guys Burgers & Fries | 0 |
![]() | Jack in the Box | -7 |
Out of the 64 Whataburger customer reviews 40 were positive and 24 were constructive. Whataburger customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Whataburger users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Whataburger's Customer Loyalty score 3% higher than Female customers.
Whataburger's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Whataburger's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 77% | 18-25 | 77% |
26-30 91% | 26-30 | 91% |
31-35 100% | 31-35 | 100% |
36-40 75% | 36-40 | 75% |
41-45 74% | 41-45 | 74% |
46-50 85% | 46-50 | 85% |
51-55 89% | 51-55 | 89% |
56-60 96% | 56-60 | 96% |
61-65 86% | 61-65 | 86% |
66+ 79% | 66+ | 79% |
Whataburger's Customer Loyalty score was rated the highest by customers who have used Whataburger's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Whataburger's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Whataburger's Customer Loyalty score is rated right above McDonald's, and is preceded by Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Chick-fil-A | 87% |
![]() | Whataburger | 83% |
![]() | McDonald's | 79% |
![]() | Jack in the Box | 77% |
![]() | Five Guys Burgers & Fries | 73% |
Whataburger has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Whataburger’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Whataburger's product the highest. Reviewers from the Chemicals industry rated Whataburger the lowest at 4.
Whataburger's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by Other customers.
Male customers rated Whataburger's Product Quality score 0.5 stars higher than Female customers.
Whataburger's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.3 | Native American | 4.3 |
Other 2 | Other | 2 |
Whataburger's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3 | 41-45 | 3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.9 | 66+ | 2.9 |
Whataburger's Product Quality score was rated the highest by customers who have used Whataburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Whataburger's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Logistics and Supply Chain industry customers.
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Compared to its competitors, Whataburger's Product Quality score is rated right above Five Guys Burgers & Fries, and is preceded by McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Chick-fil-A | 4.3/5 |
![]() | McDonald's | 3.7/5 |
![]() | Whataburger | 3.7/5 |
![]() | Five Guys Burgers & Fries | 3.5/5 |
![]() | Jack in the Box | 3.1/5 |
Whataburger has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Whataburger.
Whataburger's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.
Male customers rated Whataburger's ROI score 0.5 stars higher than Female customers.
Whataburger's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3.9 | Native American | 3.9 |
Other 1.8 | Other | 1.8 |
Whataburger's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 2.7 | 31-35 | 2.7 |
36-40 3 | 36-40 | 3 |
41-45 3 | 41-45 | 3 |
46-50 3 | 46-50 | 3 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.5 | 66+ | 2.5 |
Whataburger's ROI score was rated the highest by customers who have used Whataburger's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Whataburger's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Whataburger's ROI score is rated right above Jack in the Box, and is preceded by McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Chick-fil-A | 4.1/5 |
![]() | McDonald's | 3.6/5 |
![]() | Whataburger | 3.4/5 |
![]() | Jack in the Box | 3.1/5 |
![]() | Five Guys Burgers & Fries | 2.9/5 |
Whataburger has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Whataburger's Customer Satisfaction score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by Other customers.
Male customers rated Whataburger's Customer Satisfaction score 15 points higher than Female customers.
Very Satisfied | 53% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 19% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 6% | |
Very Dissatisfied | 36% |
Whataburger's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
Whataburger's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
Whataburger's Customer Satisfaction (CSAT) score was rated 38% according to African American/Black users and customers.
Whataburger's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Whataburger's Customer Satisfaction (CSAT) score was rated 87% according to Native American users and customers.
Whataburger's Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
Whataburger's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 66% | |||||||||||||||
| 41-45 | 47% | |||||||||||||||
| 46-50 | 58% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 66% | |||||||||||||||
| 61-65 | 47% | |||||||||||||||
| 66+ | 48% |
Whataburger's Customer Satisfaction score was rated the highest by customers who have used Whataburger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Whataburger's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Public Relations and Communications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Whataburger Customer Satisfaction Score by Industry",
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"groupId": 495,
"score": 84,
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"groupId": 504,
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"csatScore": 83,
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"groupId": 506,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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"label": "Construction",
"groupId": 510,
"score": 58,
"stars": 0,
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"groupId": 514,
"score": 67,
"stars": 0,
"csatScore": 67,
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"label": "Education",
"groupId": 515,
"score": 53,
"stars": 0,
"csatScore": 53,
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"label": "Government and Public Policy",
"groupId": 521,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 58,
"stars": 0,
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{
"label": "Hospitality",
"groupId": 523,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Legal",
"groupId": 529,
"score": 66,
"stars": 0,
"csatScore": 66,
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"scoreClassName": "",
"scoreLabel": 66
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 83,
"stars": 0,
"csatScore": 83,
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"scoreClassName": "",
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},
{
"label": "Non-Profit",
"groupId": 540,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Public Relations and Communications",
"groupId": 550,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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{
"label": "Real Estate",
"groupId": 554,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
},
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"label": "Restaurants",
"groupId": 558,
"score": 60,
"stars": 0,
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"scoreLabel": 60
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"label": "Retail",
"groupId": 559,
"score": 58,
"stars": 0,
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"groupId": 567,
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}Compared to its competitors, Whataburger's Customer Satisfaction score is rated right above Five Guys Burgers & Fries, and is preceded by McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Chick-fil-A | 81% |
![]() | McDonald's | 72% |
![]() | Whataburger | 65% |
![]() | Five Guys Burgers & Fries | 55% |
![]() | Jack in the Box | 55% |
Whataburger has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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300 Concord Plaza Dr., San Antonio, TX 78216
http://whataburger.com
210-496-6000
Whataburger's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Beverage, Wine and Spirits industry.
Male customers rated Whataburger's Customer Service score 0.7 stars higher than Female customers.
Whataburger's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4.2 | Native American | 4.2 |
Other 1.7 | Other | 1.7 |
Whataburger's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.5 | 66+ | 2.5 |
Whataburger's Customer Service score was rated the highest by customers who have used Whataburger's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Whataburger's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Compared to its competitors, Whataburger's Customer Service score is rated right above Five Guys Burgers & Fries, and is preceded by McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Chick-fil-A | 4.3/5 |
![]() | McDonald's | 3.6/5 |
![]() | Whataburger | 3.5/5 |
![]() | Five Guys Burgers & Fries | 3.2/5 |
![]() | Jack in the Box | 3.1/5 |
Whataburger has a 2.9/5 stars for its overall company culture rated by their employees

Whataburger scored a 25 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Whataburger would recommend the brand to a friend. ENPS measures how likely Whataburger employees would recommend working at Whataburger to a friend.
| 57% | Promoters |
|---|---|
| 11% | Passive |
| 32% | Detractors |
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |