

Operator of an online e-commerce platform designed to provide outdoor and adventure outfit and gear brand for men and women. The company's e-commerce portal offers sports and adventure outdoor products, like backpacks, slings, rucksacks, travel bags, rain coats, trekking shoes enabling consumers to buy products of their own choice. Among its major competitors, Wildcraft is ranked in 1st place for NPS while Nike is 2nd, and Under Armour is 3rd.
Wildcraft's Net Promoter Score (NPS) is a 75 with 75% Promoters, 25% Passives, and 0% Detractors. Net Promoter Score tracks whether Wildcraft's customers would recommend using the product based on a scale of -100 to 100.
| 75% | Promoters |
|---|---|
| 25% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Jul 2021 100 | Jul 2021 | 100 |
Apr 2022 100 | Apr 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Feb 2023 100 | Feb 2023 | 100 |
May 2023 100 | May 2023 | 100 |
Sep 2023 85 | Sep 2023 | 85 |
Apr 2025 75 | Apr 2025 | 75 |
Wildcraft is ranked first for NPS among its competitors. Nike and Under Armour come in second and third, with Foot Locker coming in at #4.
![]() Wildcraft | ![]() Nike | ![]() Foot Locker | ![]() Under Armour | |
| Global Ranking | #- | #6 | #100 | #231 |
| NPS | 75 | 48 | 24 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $222.95B | $5.87B | $9.34B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Wildcraft's NPS is rated right above Nike.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Wildcraft | 75 |
![]() | Nike | 48 |
![]() | Under Armour | 32 |
![]() | V.F. Corporation | 32 |
![]() | Foot Locker | 24 |
![]() | Paytm | 15 |
![]() | Myntra | 4 |
![]() | Flipkart | -17 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Wildcraft users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Wildcraft's Customer Loyalty score is rated right below Under Armour.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | V.F. Corporation | 90% |
![]() | Nike | 83% |
![]() | Myntra | 83% |
![]() | Flipkart | 83% |
![]() | Paytm | 82% |
![]() | Foot Locker | 80% |
![]() | Under Armour | 78% |
![]() | Wildcraft | 76% |
Wildcraft has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Wildcraft’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Wildcraft's Product Quality score is rated right above V.F. Corporation, and is preceded by Under Armour.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nike | 4.3/5 |
![]() | Under Armour | 4.1/5 |
![]() | Wildcraft | 4/5 |
![]() | V.F. Corporation | 4/5 |
![]() | Paytm | 3.8/5 |
![]() | Foot Locker | 3.7/5 |
![]() | Myntra | 3.5/5 |
![]() | Flipkart | 3/5 |
Wildcraft has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, Wildcraft's ROI score is rated right above Nike.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Wildcraft | 3.9/5 |
![]() | Nike | 3.9/5 |
![]() | Under Armour | 3.9/5 |
![]() | V.F. Corporation | 3.7/5 |
![]() | Paytm | 3.7/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Myntra | 3.3/5 |
![]() | Flipkart | 2.8/5 |
Wildcraft has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Wildcraft's Customer Satisfaction score is rated right above Paytm, and is preceded by V.F. Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nike | 86% |
![]() | V.F. Corporation | 86% |
![]() | Wildcraft | 80% |
![]() | Paytm | 80% |
![]() | Under Armour | 79% |
![]() | Foot Locker | 73% |
![]() | Myntra | 71% |
![]() | Flipkart | 54% |
Wildcraft has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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15th Cross Road, Bangalore, 560078
www.wildcraft.in
5
Compared to its competitors, Wildcraft's Customer Service score is rated right above Nike.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Wildcraft | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Under Armour | 4/5 |
![]() | V.F. Corporation | 3.8/5 |
![]() | Paytm | 3.7/5 |
![]() | Foot Locker | 3.6/5 |
![]() | Myntra | 3.3/5 |
![]() | Flipkart | 2.8/5 |
Wildcraft scored a 75 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Wildcraft would recommend the brand to a friend. ENPS measures how likely Wildcraft employees would recommend working at Wildcraft to a friend.
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |