32
NPS
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Wilmar International
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About Wilmar International's Brand
Operator of an agribusiness company. The company engages in the cultivation of oil palm and milling activities that provides crude palm oil, palm kernel and milling of fresh palm fruit bunches. Among its major competitors, Wilmar International is ranked in 2nd place for NPS while Olam International is 1st, and Lactalis is 3rd.
Brand at a Glance
81%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Wilmar International Ranking
- #2 / 4 of its competitors
Wilmar International NPS
Wilmar International's Net Promoter Score (NPS) is a 32 with 58% Promoters, 16% Passives, and 26% Detractors. Net Promoter Score tracks whether Wilmar International's customers would recommend using the product based on a scale of -100 to 100.
Wilmar International Overall NPS
| 58% | Promoters |
|---|---|
| 16% | Passives |
| 26% | Detractors |
Wilmar International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 25 | Mar 2022 | 25 |
Jul 2022 0 | Jul 2022 | 0 |
Jan 2023 17 | Jan 2023 | 17 |
May 2023 29 | May 2023 | 29 |
Sep 2023 25 | Sep 2023 | 25 |
Nov 2023 30 | Nov 2023 | 30 |
Jan 2024 30 | Jan 2024 | 30 |
May 2024 27 | May 2024 | 27 |
Jun 2024 31 | Jun 2024 | 31 |
Jul 2024 34 | Jul 2024 | 34 |
Oct 2024 39 | Oct 2024 | 39 |
Mar 2025 30 | Mar 2025 | 30 |
How Other Brands Compare
Wilmar International is ranked second for NPS among its competitors. Olam International and Lactalis come in first and third, with Tyson Foods coming in at #4.
Wilmar International |  Tyson Foods |  Olam International |  Lactalis | |
| Global Ranking | #- | #181 | #- | #- |
| NPS | 32 | 9 | 46 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $24.59B | $3.71B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wilmar International NPS by Gender
Wilmar International's NPS was rated 33 by Male customers on Comparably.
Male
33
Wilmar International's NPS was rated 33 by Male customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
Female
N/A
Wilmar International's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Wilmar International NPS by Ethnicity
Wilmar International's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Wilmar International NPS by Age
Wilmar International's NPS was rated 40 points by customers ages 18-25 on Comparably.
Wilmar International NPS vs. Competitors
Compared to its competitors, Wilmar International's NPS is rated right above Lactalis, and is preceded by Olam International.
| COMPANY | NPS Score | |
|---|---|---|
| Olam International | 46 |
| Wilmar International | 32 |
| Lactalis | 17 |
| Tyson Foods | 9 |
Wilmar International Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Wilmar International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wilmar International Customer Loyalty Score by Gender
Wilmar International's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Wilmar International Customer Loyalty Score by Ethnicity
Wilmar International's Customer Loyalty score was rated 70% by both African American/Black and Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wilmar International.
70
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
Wilmar International Customer Loyalty Score by Age
Wilmar International's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
Wilmar International Customer Loyalty vs. Competitors
Compared to its competitors, Wilmar International's Customer Loyalty score is rated right above Lactalis, and is preceded by Olam International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Olam International | 91% |
| Wilmar International | 81% |
| Lactalis | 79% |
| Tyson Foods | 73% |
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Wilmar International Product Quality
3.8/5
Wilmar International has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Wilmar International Product Information
Wilmar International’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.wilmar-international.com
- Company Size
- 10,000+ Employees
Quick Insights into Wilmar International Product Quality
Wilmar International's Product Quality score was rated highest by African American/Black customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Wilmar International Product Quality the Highest
Ranked Wilmar International Product Quality the Lowest
Wilmar International Product Quality Score by Gender
Wilmar International's Product Quality score was rated 3.9 by Male customers on Comparably.
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Male
3.9/5
Female
N/A
Wilmar International Product Quality Score by Ethnicity
Wilmar International's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wilmar International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Wilmar International Product Quality Score by Age
Wilmar International's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Wilmar International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Wilmar International Product Quality vs. Competitors
Compared to its competitors, Wilmar International's Product Quality score is rated right above Tyson Foods, and is preceded by Olam International.
| COMPANY | Product Quality Score | |
|---|---|---|
| Olam International | 4.3/5 |
| Wilmar International | 3.8/5 |
| Tyson Foods | 3.6/5 |
| Lactalis | 3.2/5 |
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Wilmar International Pricing
Wilmar International ROI & Value For Money
3.9/5
Wilmar International has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Wilmar International ROI
Wilmar International's ROI score was rated highest by African American/Black customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Wilmar International ROI the Highest
Ranked Wilmar International ROI the Lowest
Wilmar International ROI Score by Gender
Wilmar International's ROI score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
Wilmar International ROI Score by Ethnicity
Wilmar International's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wilmar International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Wilmar International ROI Score by Age
Wilmar International's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Wilmar International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Wilmar International Pricing vs. Competitors
Compared to its competitors, Wilmar International's ROI score is rated right above Tyson Foods, and is preceded by Olam International.
| COMPANY | Pricing Score | |
|---|---|---|
| Olam International | 4/5 |
| Wilmar International | 3.9/5 |
| Tyson Foods | 3.4/5 |
| Lactalis | 2.9/5 |
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Wilmar International Customer Satisfaction (CSAT)
Wilmar International Customer Satisfaction (CSAT) Score
83 / 100
Wilmar International has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wilmar International Customer Satisfaction
Wilmar International's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Wilmar International Customer Satisfaction the Highest
Ranked Wilmar International Customer Satisfaction the Lowest
Wilmar International Customer Satisfaction Score by Gender
Wilmar International's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Wilmar International Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Wilmar International's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Wilmar International's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Wilmar International Customer Satisfaction Score by Age
Wilmar International's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
Wilmar International Customer Satisfaction vs. Competitors
Compared to its competitors, Wilmar International's Customer Satisfaction score is rated right above Lactalis, and is preceded by Olam International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Olam International | 90% |
| Wilmar International | 83% |
| Lactalis | 70% |
| Tyson Foods | 64% |
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Wilmar International Customer Service
3.9/5
Wilmar International has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Wilmar International's Customer Service
Address
56 Neil Road, Singapore, 88830
Website
www.wilmar-international.com
Phone Number
7
Quick Insights into Wilmar International Customer Service
Wilmar International's Customer Service score was rated highest by African American/Black customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked Wilmar International Customer Service the Highest
Ranked Wilmar International Customer Service the Lowest
Wilmar International Customer Service Score by Gender
Wilmar International's Customer Service score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Wilmar International Customer Service Score by Ethnicity
Wilmar International's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wilmar International.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Wilmar International Customer Service Score by Age
Wilmar International's Customer Service score was rated 3.8 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Wilmar International Customer Service vs. Competitors
Compared to its competitors, Wilmar International's Customer Service score is rated right above Tyson Foods, and is preceded by Olam International.
| COMPANY | Customer Service Score | |
|---|---|---|
| Olam International | 4.1/5 |
| Wilmar International | 3.9/5 |
| Tyson Foods | 3.5/5 |
| Lactalis | 3/5 |
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Wilmar International as an Employer
4.7/5
Wilmar International has a 4.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Wilmar International scored a 32 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Wilmar International would recommend the brand to a friend. ENPS measures how likely Wilmar International employees would recommend working at Wilmar International to a friend.
Net Promoter Score
32
NPS Score
| 58% | Promoters |
|---|---|
| 16% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 62% | Promoters |
|---|---|
| 19% | Passive |
| 19% | Detractors |
