

Winn Dixie is a supermarket chain in Florida. Among its major competitors, Winn Dixie Stores is ranked in 3rd place for NPS while Publix Super Markets is 1st, and Walmart is 2nd. Overall, Winn Dixie Stores has a neutral social sentiment, when analyzing social media channels and online mentions.
Winn Dixie Stores's Net Promoter Score (NPS) is a -26 with 33% Promoters, 8% Passives, and 59% Detractors. Net Promoter Score tracks whether Winn Dixie Stores's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 8% | Passives |
| 59% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 -32 | Jun 2024 | -32 |
Jul 2024 -30 | Jul 2024 | -30 |
Aug 2024 -32 | Aug 2024 | -32 |
Sep 2024 -30 | Sep 2024 | -30 |
Oct 2024 -29 | Oct 2024 | -29 |
Nov 2024 -29 | Nov 2024 | -29 |
Dec 2024 -28 | Dec 2024 | -28 |
Jan 2025 -26 | Jan 2025 | -26 |
Apr 2025 -25 | Apr 2025 | -25 |
Aug 2025 -25 | Aug 2025 | -25 |
Dec 2025 -25 | Dec 2025 | -25 |
Jan 2026 -25 | Jan 2026 | -25 |
Winn Dixie Stores is ranked third for NPS among its competitors. Publix Super Markets and Walmart come in first and second, with Save-A-Lot coming in at #4.
![]() Winn Dixie Stores | ![]() Walmart | ![]() Publix Super Markets | ![]() Save-A-Lot | |
| Global Ranking | #- | #104 | #246 | #- |
| NPS | -26 | 7 | 35 | -40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $382.64B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Winn Dixie Stores's NPS 9 points higher than Male customers.
Winn Dixie Stores's NPS was rated -48 by Male customers on Comparably.
Winn Dixie Stores's NPS was rated -39 by Female customers on Comparably.
Winn Dixie Stores's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -45 | Caucasian | -45 |
Hispanic or Latino -42 | Hispanic or Latino | -42 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Native American -100 | Native American | -100 |
Other -60 | Other | -60 |
Winn Dixie Stores's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Winn Dixie Stores's NPS was rated the highest by customers who have used Winn Dixie Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -30 | 2 to 5 Years | -30 |
5 to 10 Years -36 | 5 to 10 Years | -36 |
Over 10 Years -46 | Over 10 Years | -46 |
Compared to its competitors, Winn Dixie Stores's NPS is rated right above Save-A-Lot, and is preceded by Walmart.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Publix Super Markets | 35 |
![]() | Walmart | 7 |
![]() | Winn Dixie Stores | -26 |
![]() | Save-A-Lot | -40 |
Out of the 20 Winn Dixie Stores customer reviews 7 were positive and 13 were constructive. Winn Dixie Stores customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Winn Dixie Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Winn Dixie Stores's Customer Loyalty score 5% higher than Male customers.
Winn Dixie Stores's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Winn Dixie Stores's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
31-35 82% | 31-35 | 82% |
36-40 70% | 36-40 | 70% |
41-45 82% | 41-45 | 82% |
46-50 70% | 46-50 | 70% |
51-55 78% | 51-55 | 78% |
56-60 82% | 56-60 | 82% |
61-65 79% | 61-65 | 79% |
66+ 81% | 66+ | 81% |
Winn Dixie Stores's Customer Loyalty score was rated the highest by customers who have used Winn Dixie Stores's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Winn Dixie Stores's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Consumer Goods industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Winn Dixie Stores's Customer Loyalty score is rated right above Walmart, and is preceded by Publix Super Markets.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Publix Super Markets | 87% |
![]() | Winn Dixie Stores | 81% |
![]() | Walmart | 76% |
![]() | Save-A-Lot | 74% |
Winn Dixie Stores has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Winn Dixie Stores' overall Product Quality score rated by its users and customers.
Winn Dixie Stores’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Winn Dixie Stores's product the highest. Reviewers from the Accounting industry rated Winn Dixie Stores the lowest at 2.
Winn Dixie Stores's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 36-40.
Male customers rated Winn Dixie Stores's Product Quality score 0.1 stars higher than Female customers.
Winn Dixie Stores's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 2.4 | Native American | 2.4 |
Other 2.2 | Other | 2.2 |
Winn Dixie Stores's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.2 | 66+ | 2.2 |
Winn Dixie Stores's Product Quality score was rated the highest by customers who have used Winn Dixie Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Winn Dixie Stores's Product Quality score was rated the highest by Retail industry customers, and the lowest by Individual and Family Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Winn Dixie Stores's Product Quality score is rated right above Save-A-Lot, and is preceded by Walmart.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Publix Super Markets | 4/5 |
![]() | Walmart | 3.5/5 |
![]() | Winn Dixie Stores | 2.6/5 |
![]() | Save-A-Lot | 2.4/5 |
Winn Dixie Stores has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Winn Dixie Stores' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Individual and Family Services industry. The users from the Hospitality industry think that they had the lowest ROI from Winn Dixie Stores.
Winn Dixie Stores's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 36-40.
Male customers rated Winn Dixie Stores's ROI score 0.2 stars higher than Female customers.
Winn Dixie Stores's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 1.8 | Native American | 1.8 |
Other 2.2 | Other | 2.2 |
Winn Dixie Stores's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
31-35 2.4 | 31-35 | 2.4 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.4 | 66+ | 2.4 |
Winn Dixie Stores's ROI score was rated the highest by customers who have used Winn Dixie Stores's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Winn Dixie Stores's ROI score was rated the highest by Individual and Family Services industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Winn Dixie Stores's ROI score is rated right above Save-A-Lot, and is preceded by Walmart.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Publix Super Markets | 3.7/5 |
![]() | Walmart | 3.5/5 |
![]() | Winn Dixie Stores | 2.7/5 |
![]() | Save-A-Lot | 2.5/5 |
Winn Dixie Stores has an overall Customer Satisfaction score of 41 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Winn Dixie Stores's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers from the Hospitality industry.
Male customers rated Winn Dixie Stores's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 23% | |
Very Dissatisfied | 33% |
Very Satisfied | 20% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 12% | |
Very Dissatisfied | 49% |
Winn Dixie Stores' Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
Winn Dixie Stores' Customer Satisfaction (CSAT) score was rated 27% according to Hispanic or Latino users and customers.
Winn Dixie Stores' Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Winn Dixie Stores' Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
Winn Dixie Stores' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
Winn Dixie Stores' Customer Satisfaction (CSAT) score was rated 30% according to Other users and customers.
Winn Dixie Stores's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 57% | |||||||||||||||
| 31-35 | 40% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 44% | |||||||||||||||
| 51-55 | 27% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 30% | |||||||||||||||
| 66+ | 39% |
Winn Dixie Stores's Customer Satisfaction score was rated the highest by customers who have used Winn Dixie Stores's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Winn Dixie Stores's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Winn Dixie Stores Customer Satisfaction Score by Industry",
"text": "Winn Dixie Stores's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Hospitality industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Accounting",
"groupId": 495,
"score": 18,
"stars": 0,
"csatScore": 18,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 18
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Education",
"groupId": 515,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Hospitality",
"groupId": 523,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Individual and Family Services",
"groupId": 525,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Individual and Family Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Retail",
"groupId": 559,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Winn Dixie Stores's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 80
}
]
}Compared to its competitors, Winn Dixie Stores's Customer Satisfaction score is rated right above Save-A-Lot, and is preceded by Walmart.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Publix Super Markets | 73% |
![]() | Walmart | 66% |
![]() | Winn Dixie Stores | 42% |
![]() | Save-A-Lot | 29% |
Winn Dixie Stores has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Winn Dixie Stores' overall Customer Service score rated by its users and customers.
Jacksonville, FL
www.winn-dixie.com
Winn Dixie Stores's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Native American customers.
Female customers rated Winn Dixie Stores's Customer Service score 0.2 stars higher than Male customers.
Winn Dixie Stores's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Native American 1.5 | Native American | 1.5 |
Other 1.7 | Other | 1.7 |
Winn Dixie Stores's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
31-35 2.2 | 31-35 | 2.2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2 | 46-50 | 2 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2 | 61-65 | 2 |
66+ 2.2 | 66+ | 2.2 |
Winn Dixie Stores's Customer Service score was rated the highest by customers who have used Winn Dixie Stores's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Winn Dixie Stores's Customer Service score was rated the highest by Retail industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Winn Dixie Stores's Customer Service score is rated right above Save-A-Lot, and is preceded by Walmart.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Publix Super Markets | 3.9/5 |
![]() | Walmart | 3.3/5 |
![]() | Winn Dixie Stores | 2.6/5 |
![]() | Save-A-Lot | 2.3/5 |
Winn Dixie Stores has a 2.7/5 stars for its overall company culture rated by their employees

Winn Dixie Stores scored a -26 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Winn Dixie Stores would recommend the brand to a friend. ENPS measures how likely Winn Dixie Stores employees would recommend working at Winn Dixie Stores to a friend.
| 33% | Promoters |
|---|---|
| 8% | Passive |
| 59% | Detractors |
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |