7
NPS
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World Fuel Services
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About World Fuel Services' Brand
World Fuel Services is a Fortune 100 company that is based in Miami, Florida. Among its major competitors, World Fuel Services is ranked in 4th place for NPS while Warren is 1st, and Mercury is 2nd.Their current market cap is $1.52B
Brand at a Glance
83%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
World Fuel Services CMO
Amy Abraham
Ms. Amy Abraham serves as Chief Marketing Officer and Senior Vice President of World Fuel Services Corp. Ms. Abraham is responsible for all areas of marketing across the land, aviation and marine businesses. Prior to World Fuel Services Corporation, she served as Lead of US Retail Transformation at BP, where she spent 20 years. She holds a bachelor's degree in Economics from Duke University and an MBA, with a concentration in Finance, from Indiana University.
World Fuel Services Ranking
- #3 / 4 of its competitors
World Fuel Services NPS
World Fuel Services's Net Promoter Score (NPS) is a 7 with 50% Promoters, 7% Passives, and 43% Detractors. Net Promoter Score tracks whether World Fuel Services's customers would recommend using the product based on a scale of -100 to 100.
World Fuel Services Overall NPS
| 50% | Promoters |
|---|---|
| 7% | Passives |
| 43% | Detractors |
World Fuel Services NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 -100 | Aug 2020 | -100 |
Oct 2021 -33 | Oct 2021 | -33 |
Jun 2022 -20 | Jun 2022 | -20 |
Nov 2022 0 | Nov 2022 | 0 |
Dec 2022 15 | Dec 2022 | 15 |
Sep 2023 0 | Sep 2023 | 0 |
Nov 2023 0 | Nov 2023 | 0 |
Jan 2024 9 | Jan 2024 | 9 |
Oct 2024 9 | Oct 2024 | 9 |
Dec 2024 14 | Dec 2024 | 14 |
Mar 2025 8 | Mar 2025 | 8 |
How Other Brands Compare
World Fuel Services is ranked third for NPS among its competitors. Warren and Phillips66 come in first and second, with HollyFrontier Corporation coming in at #4. Among those competitors, it is the lowest valued company behind Phillips66.
World Fuel Services |  Phillips66 |  HollyFrontier Corporation |  Warren | |
| Global Ranking | #- | #471 | #- | #- |
| NPS | 7 | 28 | -28 | 100 |
| Valuation Updated every 24 hours for public companies | $1.52B | $35.95B | $6.02B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
World Fuel Services NPS by Gender
World Fuel Services's NPS was rated -34 by Male customers on Comparably.
Male
-34
World Fuel Services's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
World Fuel Services's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
World Fuel Services NPS by Ethnicity
World Fuel Services's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
World Fuel Services NPS vs. Competitors
Compared to its competitors, World Fuel Services's NPS is rated right above HollyFrontier Corporation, and is preceded by Phillips66.
| COMPANY | NPS Score | |
|---|---|---|
| Warren | 100 |
 | Mercury | 50 |
| Phillips66 | 28 |
| World Fuel Services | 7 |
| HollyFrontier Corporation | -28 |
World Fuel Services Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of World Fuel Services users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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World Fuel Services Customer Loyalty Score by Gender
World Fuel Services's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
World Fuel Services Customer Loyalty Score by Ethnicity
World Fuel Services's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of World Fuel Services.
70
out of 100
Caucasian
World Fuel Services Customer Loyalty vs. Competitors
Compared to its competitors, World Fuel Services's Customer Loyalty score is rated right above Phillips66, and is preceded by Mercury.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Warren | 100% |
| Mercury | 85% |
| World Fuel Services | 83% |
| Phillips66 | 74% |
| HollyFrontier Corporation | 72% |
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World Fuel Services Product Quality
3.4/5
World Fuel Services has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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World Fuel Services Product Information
World Fuel Services’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.wfscorp.com/
- Company Size
- 1,001-5,000 Employees
Industry
Energy
Quick Insights into World Fuel Services Product Quality
World Fuel Services's Product Quality score was rated highest by Caucasian customers.
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Ranked World Fuel Services Product Quality the Highest
World Fuel Services Product Quality Score by Gender
World Fuel Services's Product Quality score was rated 2.3 by Male customers on Comparably.
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Male
2.3/5
Female
N/A
World Fuel Services Product Quality Score by Ethnicity
World Fuel Services's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of World Fuel Services.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
World Fuel Services Product Quality vs. Competitors
Compared to its competitors, World Fuel Services's Product Quality score is rated right above HollyFrontier Corporation, and is preceded by Phillips66.
| COMPANY | Product Quality Score | |
|---|---|---|
| Warren | 5/5 |
| Mercury | 4.1/5 |
| Phillips66 | 3.6/5 |
| World Fuel Services | 3.4/5 |
| HollyFrontier Corporation | 3/5 |
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World Fuel Services Pricing
World Fuel Services ROI & Value For Money
3.3/5
World Fuel Services has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into World Fuel Services ROI
World Fuel Services's ROI score was rated highest by Caucasian customers.
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Ranked World Fuel Services ROI the Highest
World Fuel Services ROI Score by Gender
World Fuel Services's ROI score was rated 2.1 by Male customers on Comparably.
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Male
2.1/5
Female
N/A
World Fuel Services ROI Score by Ethnicity
World Fuel Services's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
World Fuel Services Pricing vs. Competitors
Compared to its competitors, World Fuel Services's ROI score is rated right below Phillips66.
| COMPANY | Pricing Score | |
|---|---|---|
| Warren | 5/5 |
| Mercury | 3.8/5 |
| HollyFrontier Corporation | 3.7/5 |
| Phillips66 | 3.6/5 |
| World Fuel Services | 3.3/5 |
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World Fuel Services Customer Satisfaction (CSAT)
World Fuel Services Customer Satisfaction (CSAT) Score
70 / 100
World Fuel Services has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
60%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into World Fuel Services Customer Satisfaction
World Fuel Services's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked World Fuel Services Customer Satisfaction the Highest
World Fuel Services Customer Satisfaction Score by Gender
World Fuel Services's Customer Satisfaction score was rated 34 by Male customers on Comparably.
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34 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
World Fuel Services Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
World Fuel Services' Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
World Fuel Services Customer Satisfaction vs. Competitors
Compared to its competitors, World Fuel Services's Customer Satisfaction score is rated right above Phillips66, and is preceded by Mercury.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Warren | 100% |
| Mercury | 100% |
| World Fuel Services | 70% |
| Phillips66 | 58% |
| HollyFrontier Corporation | 43% |
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World Fuel Services Customer Service
3.4/5
World Fuel Services has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About World Fuel Services's Customer Service
Address
Miami, FL United States of America
Website
https://www.wfscorp.com/
Quick Insights into World Fuel Services Customer Service
World Fuel Services's Customer Service score was rated highest by Caucasian customers.
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Ranked World Fuel Services Customer Service the Highest
World Fuel Services Customer Service Score by Gender
World Fuel Services's Customer Service score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
World Fuel Services Customer Service Score by Ethnicity
World Fuel Services's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of World Fuel Services.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
World Fuel Services Customer Service vs. Competitors
Compared to its competitors, World Fuel Services's Customer Service score is rated right below HollyFrontier Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Warren | 5/5 |
| Mercury | 4/5 |
| Phillips66 | 3.6/5 |
| HollyFrontier Corporation | 3.5/5 |
| World Fuel Services | 3.4/5 |
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World Fuel Services as an Employer
2.5/5
World Fuel Services has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
World Fuel Services scored a 7 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of World Fuel Services would recommend the brand to a friend. ENPS measures how likely World Fuel Services employees would recommend working at World Fuel Services to a friend.
Net Promoter Score
7
NPS Score
| 50% | Promoters |
|---|---|
| 7% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 16% | Promoters |
|---|---|
| 28% | Passive |
| 56% | Detractors |
