-28
NPS
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HollyFrontier Corporation
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About HollyFrontier Corporation's Brand
HollyFrontier Corporation the premier U.S. petroleum refining, pipeline and terminal company as measured by superior financial performance. Among its major competitors, HollyFrontier Corporation is ranked in 7th place for NPS while Western Refining is 1st, and Delek US Holdings is 2nd.Their current market cap is $6.02B
Brand at a Glance
72%
Customer Loyalty
3/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
HollyFrontier Corporation Ranking
- #3 / 4 of its competitors
HollyFrontier Corporation NPS
HollyFrontier Corporation's Net Promoter Score (NPS) is a -28 with 27% Promoters, 18% Passives, and 55% Detractors. Net Promoter Score tracks whether HollyFrontier Corporation's customers would recommend using the product based on a scale of -100 to 100.
HollyFrontier Corporation Overall NPS
| 27% | Promoters |
|---|---|
| 18% | Passives |
| 55% | Detractors |
HollyFrontier Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2020 0 | Apr 2020 | 0 |
Dec 2021 50 | Dec 2021 | 50 |
Mar 2022 66 | Mar 2022 | 66 |
Apr 2022 75 | Apr 2022 | 75 |
Sep 2022 60 | Sep 2022 | 60 |
Oct 2022 34 | Oct 2022 | 34 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 -11 | Aug 2023 | -11 |
Dec 2023 -20 | Dec 2023 | -20 |
Jun 2025 -27 | Jun 2025 | -27 |
How Other Brands Compare
HollyFrontier Corporation is ranked third for NPS among its competitors. Phillips66 and PBF Energy come in first and second, with Holly Energy Partners coming in at #4. Among those competitors, it is the second most valued company behind Phillips66.
HollyFrontier Corporation |  Phillips66 |  PBF Energy | Holly Energy Partners | |
| Global Ranking | #- | #471 | #- | #- |
| NPS | -28 | 28 | -9 | - |
| Valuation Updated every 24 hours for public companies | $6.02B | $35.95B | $5.26B | $2.29B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HollyFrontier Corporation NPS vs. Competitors
Compared to its competitors, HollyFrontier Corporation's NPS is rated right below Marathon Petroleum.
| COMPANY | NPS Score | |
|---|---|---|
| Western Refining | 50 |
 | Delek US Holdings | 34 |
| Phillips66 | 28 |
 | World Fuel Services | 7 |
| Holly Energy Partners | N/A |
| PBF Energy | -9 |
 | Marathon Petroleum | -10 |
| HollyFrontier Corporation | -28 |
HollyFrontier Corporation Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of HollyFrontier Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HollyFrontier Corporation Customer Loyalty vs. Competitors
Compared to its competitors, HollyFrontier Corporation's Customer Loyalty score is rated right above Marathon Petroleum, and is preceded by PBF Energy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Delek US Holdings | 100% |
| World Fuel Services | 83% |
| Phillips66 | 74% |
| PBF Energy | 73% |
| HollyFrontier Corporation | 72% |
| Marathon Petroleum | 69% |
| Western Refining | 10% |
| Holly Energy Partners | N/A |
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HollyFrontier Corporation Product Quality
3/5
HollyFrontier Corporation has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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HollyFrontier Corporation Product Information
HollyFrontier Corporation’s product quality score is a 3 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Energy
HollyFrontier Corporation Product Quality vs. Competitors
Compared to its competitors, HollyFrontier Corporation's Product Quality score is rated right above Holly Energy Partners, and is preceded by Marathon Petroleum.
| COMPANY | Product Quality Score | |
|---|---|---|
| Phillips66 | 3.6/5 |
| World Fuel Services | 3.4/5 |
| Delek US Holdings | 3.4/5 |
| PBF Energy | 3.3/5 |
| Western Refining | 3.2/5 |
| Marathon Petroleum | 3.1/5 |
| HollyFrontier Corporation | 3/5 |
| Holly Energy Partners | N/A |
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HollyFrontier Corporation Pricing
HollyFrontier Corporation ROI & Value For Money
3.7/5
HollyFrontier Corporation has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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HollyFrontier Corporation Pricing vs. Competitors
Compared to its competitors, HollyFrontier Corporation's ROI score is rated right above Phillips66, and is preceded by Western Refining.
| COMPANY | Pricing Score | |
|---|---|---|
| Delek US Holdings | 4.7/5 |
| Western Refining | 3.7/5 |
| HollyFrontier Corporation | 3.7/5 |
| Phillips66 | 3.6/5 |
| PBF Energy | 3.4/5 |
| World Fuel Services | 3.3/5 |
| Marathon Petroleum | 3/5 |
| Holly Energy Partners | N/A |
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HollyFrontier Corporation Customer Satisfaction (CSAT)
HollyFrontier Corporation Customer Satisfaction (CSAT) Score
43 / 100
HollyFrontier Corporation has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
HollyFrontier Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, HollyFrontier Corporation's Customer Satisfaction score is rated right above Western Refining, and is preceded by PBF Energy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Delek US Holdings | 100% |
| World Fuel Services | 70% |
| Phillips66 | 58% |
| Marathon Petroleum | 56% |
| PBF Energy | 50% |
| HollyFrontier Corporation | 43% |
| Western Refining | 0% |
| Holly Energy Partners | 0% |
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HollyFrontier Corporation Customer Service
3.5/5
HollyFrontier Corporation has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About HollyFrontier Corporation's Customer Service
Address
2828 N. Harwood, Suite 1300, Dallas, TX
Website
http://www.hollyfrontier.com/
Phone Number
214-871-3555
HollyFrontier Corporation Customer Service vs. Competitors
Compared to its competitors, HollyFrontier Corporation's Customer Service score is rated right above Western Refining, and is preceded by Phillips66.
| COMPANY | Customer Service Score | |
|---|---|---|
| Delek US Holdings | 4.7/5 |
| PBF Energy | 3.7/5 |
| Phillips66 | 3.6/5 |
| HollyFrontier Corporation | 3.5/5 |
| Western Refining | 3.5/5 |
| World Fuel Services | 3.4/5 |
| Marathon Petroleum | 3.2/5 |
| Holly Energy Partners | N/A |
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HollyFrontier Corporation as an Employer
3.4/5
HollyFrontier Corporation has a 3.4/5 stars for its overall company culture rated by their employees
top
20%
CEO of HollyFrontier Corporation
In the Top 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
HollyFrontier Corporation scored a -28 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of HollyFrontier Corporation would recommend the brand to a friend. ENPS measures how likely HollyFrontier Corporation employees would recommend working at HollyFrontier Corporation to a friend.
Net Promoter Score
-28
NPS Score
| 27% | Promoters |
|---|---|
| 18% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 41% | Promoters |
|---|---|
| 17% | Passive |
| 42% | Detractors |
