55
NPS
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XO Group Inc.
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About XO Group Inc. Brand
We help people navigate & enjoy life's biggest moments together! Among its major competitors, XO Group Inc. is ranked in 1st place for NPS while UBM is 2nd, and Macy's is 3rd.
Brand at a Glance
82%
Customer Loyalty
4.3/5
Product Quality
3.9/5
Pricing
4.3/5
Customer Service
XO Group Inc. Ranking
- #1 / 4 of its competitors
XO Group Inc. NPS
XO Group Inc.'s Net Promoter Score (NPS) is a 55 with 75% Promoters, 5% Passives, and 20% Detractors. Net Promoter Score tracks whether XO Group Inc.'s customers would recommend using the product based on a scale of -100 to 100.
XO Group Inc. Overall NPS
| 75% | Promoters |
|---|---|
| 5% | Passives |
| 20% | Detractors |
XO Group Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 -33 | Mar 2022 | -33 |
Apr 2022 20 | Apr 2022 | 20 |
Jun 2022 15 | Jun 2022 | 15 |
Jul 2022 41 | Jul 2022 | 41 |
Aug 2022 36 | Aug 2022 | 36 |
Sep 2022 39 | Sep 2022 | 39 |
Dec 2022 43 | Dec 2022 | 43 |
Apr 2023 46 | Apr 2023 | 46 |
Jun 2023 50 | Jun 2023 | 50 |
Jul 2023 55 | Jul 2023 | 55 |
How Other Brands Compare
XO Group Inc. is ranked first for NPS among its competitors. Macy's and Williams-Sonoma come in second and third, with Bed Bath & Beyond coming in at #4.
XO Group Inc. |  Macy's |  Williams-Sonoma |  Bed Bath & Beyond | |
| Global Ranking | #- | #254 | #- | #- |
| NPS | 55 | -11 | -16 | -52 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $4.88B | $13.87B | $3.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
XO Group Inc. NPS by Gender
XO Group Inc.'s NPS was rated 72 by Female customers on Comparably.
Female
72
XO Group Inc.'s NPS was rated 72 by Female customers on Comparably.
86%
Promoters
0%
Passives
14%
Detractors
Male
N/A
XO Group Inc.'s NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
XO Group Inc. NPS by Ethnicity
XO Group Inc.'s NPS was rated 34 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 34 | African American/Black | 34 |
XO Group Inc. NPS by Age
XO Group Inc.'s NPS was rated 72 points by customers ages 18-25 on Comparably.
XO Group Inc. NPS vs. Competitors
Compared to its competitors, XO Group Inc.'s NPS is rated right above UBM.
| COMPANY | NPS Score | |
|---|---|---|
| XO Group Inc. | 55 |
 | UBM | 0 |
 | Prime Focus | N/A |
| Macy's | -11 |
| Williams-Sonoma | -16 |
 | Crate and Barrel | -23 |
| Bed Bath & Beyond | -52 |
 | WeddingWire | -75 |
XO Group Inc. Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of XO Group Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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XO Group Inc. Customer Loyalty Score by Gender
XO Group Inc.'s Customer Loyalty score was rated 87 by Female customers on Comparably.
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Female
87%
Yes
Male
N/A
Yes
XO Group Inc. Customer Loyalty Score by Ethnicity
XO Group Inc.'s Customer Loyalty score was rated 100% by African American/Black customers on Comparably.
% who answered "Yes"
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100
out of 100
African American/Black
XO Group Inc. Customer Loyalty Score by Age
XO Group Inc.'s Customer Loyalty score was rated 87% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
XO Group Inc. Customer Loyalty vs. Competitors
Compared to its competitors, XO Group Inc.'s Customer Loyalty score is rated right above Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| XO Group Inc. | 82% |
| Macy's | 77% |
| Williams-Sonoma | 75% |
| Bed Bath & Beyond | 67% |
| Crate and Barrel | 65% |
| WeddingWire | 55% |
| UBM | 10% |
| Prime Focus | N/A |
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XO Group Inc. Product Quality
4.3/5
XO Group Inc. has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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XO Group Inc. Product Information
XO Group Inc.’s product quality score is a 4.3 out of 5 as rated by its users and customers.
- Website
- http://www.xogroupinc.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Content
Ecommerce and Marketplaces
Media
Quick Insights into XO Group Inc. Product Quality
XO Group Inc.'s Product Quality score was rated highest by customers ages 18-25.
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Ranked XO Group Inc. Product Quality the Highest
XO Group Inc. Product Quality Score by Gender
XO Group Inc.'s Product Quality score was rated 4.5 by Female customers on Comparably.
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Female
4.5/5
Male
N/A
XO Group Inc. Product Quality Score by Ethnicity
XO Group Inc.'s Product Quality score was rated 4.3 stars by African American/Black customers on Comparably.
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0
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5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
XO Group Inc. Product Quality Score by Age
XO Group Inc.'s Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
XO Group Inc. Product Quality vs. Competitors
Compared to its competitors, XO Group Inc.'s Product Quality score is rated right above UBM.
| COMPANY | Product Quality Score | |
|---|---|---|
| XO Group Inc. | 4.3/5 |
| UBM | 3.7/5 |
| Macy's | 3.1/5 |
| Crate and Barrel | 3/5 |
| Williams-Sonoma | 2.9/5 |
| WeddingWire | 2.2/5 |
| Bed Bath & Beyond | 2.1/5 |
| Prime Focus | N/A |
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XO Group Inc. Pricing
XO Group Inc. ROI & Value For Money
3.9/5
XO Group Inc. has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into XO Group Inc. ROI
XO Group Inc.'s ROI score was rated highest by customers ages 18-25.
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Ranked XO Group Inc. ROI the Highest
XO Group Inc. ROI Score by Gender
XO Group Inc.'s ROI score was rated 4.7 by Female customers on Comparably.
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Female
4.7/5
Male
N/A
XO Group Inc. ROI Score by Ethnicity
XO Group Inc.'s ROI score was rated 4.6 stars by African American/Black customers on Comparably.
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0
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3
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5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
XO Group Inc. ROI Score by Age
XO Group Inc.'s ROI score was rated 4.7 stars by customers ages 18-25 on Comparably.
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0
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4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
XO Group Inc. Pricing vs. Competitors
Compared to its competitors, XO Group Inc.'s ROI score is rated right above Macy's.
| COMPANY | Pricing Score | |
|---|---|---|
| XO Group Inc. | 3.9/5 |
| Macy's | 3.1/5 |
| Williams-Sonoma | 2.7/5 |
| Crate and Barrel | 2.7/5 |
| WeddingWire | 2.5/5 |
| Bed Bath & Beyond | 2.2/5 |
| UBM | 1.5/5 |
| Prime Focus | N/A |
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XO Group Inc. Customer Satisfaction (CSAT)
XO Group Inc. Customer Satisfaction (CSAT) Score
68 / 100
XO Group Inc. has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
63%
Satisfied
5%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into XO Group Inc. Customer Satisfaction
XO Group Inc.'s Customer Satisfaction score was rated highest by customers ages 18-25.
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Ranked XO Group Inc. Customer Satisfaction the Highest
XO Group Inc. Customer Satisfaction Score by Gender
XO Group Inc.'s Customer Satisfaction score was rated 71 by Female customers on Comparably.
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71 / 100
FemaleVery Satisfied | 71% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
XO Group Inc. Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
XO Group Inc. Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
XO Group Inc. Customer Satisfaction Score by Age
XO Group Inc.'s Customer Satisfaction score was rated 71 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 71% |
XO Group Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, XO Group Inc.'s Customer Satisfaction score is rated right above Macy's, and is preceded by UBM.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| UBM | 100% |
| XO Group Inc. | 69% |
| Macy's | 52% |
| Williams-Sonoma | 51% |
| Crate and Barrel | 44% |
| Bed Bath & Beyond | 39% |
| WeddingWire | 0% |
| Prime Focus | 0% |
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XO Group Inc. Customer Service
4.3/5
XO Group Inc. has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About XO Group Inc.'s Customer Service
Address
195 Broadway, New York City, NY 10007
Website
http://www.xogroupinc.com
Phone Number
(877) 335-5252
XO Group Inc.'s Social Links
Quick Insights into XO Group Inc. Customer Service
XO Group Inc.'s Customer Service score was rated highest by African American/Black customers.
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Ranked XO Group Inc. Customer Service the Highest
XO Group Inc. Customer Service Score by Gender
XO Group Inc.'s Customer Service score was rated 4.7 by Female customers on Comparably.
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Female
4.7/5
Male
N/A
XO Group Inc. Customer Service Score by Ethnicity
XO Group Inc.'s Customer Service score was rated 4.8 stars by African American/Black customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.8 | African American/Black | 4.8 |
XO Group Inc. Customer Service Score by Age
XO Group Inc.'s Customer Service score was rated 4.7 stars by customers ages 18-25 on Comparably.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
XO Group Inc. Customer Service vs. Competitors
Compared to its competitors, XO Group Inc.'s Customer Service score is rated right above Macy's.
| COMPANY | Customer Service Score | |
|---|---|---|
| XO Group Inc. | 4.3/5 |
| Macy's | 2.9/5 |
| Williams-Sonoma | 2.6/5 |
| Crate and Barrel | 2.5/5 |
| WeddingWire | 2.5/5 |
| Bed Bath & Beyond | 2/5 |
| UBM | 1.5/5 |
| Prime Focus | N/A |
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XO Group Inc. as an Employer
3.2/5
XO Group Inc. has a 3.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
XO Group Inc. scored a 55 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of XO Group Inc. would recommend the brand to a friend. ENPS measures how likely XO Group Inc. employees would recommend working at XO Group Inc. to a friend.
Net Promoter Score
55
NPS Score
| 75% | Promoters |
|---|---|
| 5% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
