-23
NPS
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ZTE
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About ZTE's Brand
"ZTE provides telecommunications systems, mobile devices and enterprise technology solutions for individuals, carriers, companies and public sector." Among its major competitors, ZTE is ranked in 3rd place for NPS while Tirumala Seven Hills is 1st, and Sony is 2nd.Their current market cap is $1.93B
Brand at a Glance
89%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
ZTE CMO
ZTE Ranking
- #3 / 4 of its competitors
ZTE NPS
ZTE's Net Promoter Score (NPS) is a -23 with 33% Promoters, 11% Passives, and 56% Detractors. Net Promoter Score tracks whether ZTE's customers would recommend using the product based on a scale of -100 to 100.
ZTE Overall NPS
| 33% | Promoters |
|---|---|
| 11% | Passives |
| 56% | Detractors |
ZTE NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 -100 | Dec 2021 | -100 |
Aug 2022 -100 | Aug 2022 | -100 |
Apr 2023 -33 | Apr 2023 | -33 |
May 2023 -50 | May 2023 | -50 |
Aug 2023 -40 | Aug 2023 | -40 |
Mar 2024 -29 | Mar 2024 | -29 |
Jul 2024 -13 | Jul 2024 | -13 |
Aug 2024 -22 | Aug 2024 | -22 |
How Other Brands Compare
ZTE is ranked third for NPS among its competitors. Tirumala Seven Hills and Sony come in first and second, with Alcatel-Lucent coming in at #4. Among those competitors, it is the third most valued company behind Sony.
ZTE |  Sony |  Tirumala Seven Hills |  Alcatel-Lucent | |
| Global Ranking | #- | #218 | #- | #- |
| NPS | -23 | 36 | 100 | -30 |
| Valuation Updated every 24 hours for public companies | $1.93B | $76.24B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ZTE NPS vs. Competitors
Compared to its competitors, ZTE's NPS is rated right above Alcatel-Lucent, and is preceded by Sony.
| COMPANY | NPS Score | |
|---|---|---|
| Tirumala Seven Hills | 100 |
| Sony | 36 |
| ZTE | -23 |
| Alcatel-Lucent | -30 |
 | Huawei Technologies Company | -100 |
ZTE Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of ZTE users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ZTE Customer Loyalty vs. Competitors
Compared to its competitors, ZTE's Customer Loyalty score is rated right above Sony, and is preceded by Tirumala Seven Hills.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tirumala Seven Hills | 100% |
| ZTE | 89% |
| Sony | 81% |
| Alcatel-Lucent | 66% |
| Huawei Technologies Company | N/A |
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ZTE Product Quality
3.5/5
ZTE has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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ZTE Product Information
ZTE’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://wwwen.zte.com.cn/
- Company Size
- 10,000+ Employees
Industry
Telecommunications
Tech
ZTE Product Quality vs. Competitors
Compared to its competitors, ZTE's Product Quality score is rated right above Alcatel-Lucent, and is preceded by Sony.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tirumala Seven Hills | 5/5 |
| Sony | 4.2/5 |
| ZTE | 3.5/5 |
| Alcatel-Lucent | 3.1/5 |
| Huawei Technologies Company | 2.5/5 |
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ZTE Pricing
ZTE ROI & Value For Money
3.5/5
ZTE has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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ZTE Pricing vs. Competitors
Compared to its competitors, ZTE's ROI score is rated right above Huawei Technologies Company, and is preceded by Sony.
| COMPANY | Pricing Score | |
|---|---|---|
| Tirumala Seven Hills | 5/5 |
| Sony | 4/5 |
| ZTE | 3.5/5 |
| Huawei Technologies Company | 3.5/5 |
| Alcatel-Lucent | 2.9/5 |
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ZTE Customer Satisfaction (CSAT)
ZTE Customer Satisfaction (CSAT) Score
78 / 100
ZTE has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
33%
Satisfied
45%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ZTE Customer Satisfaction vs. Competitors
Compared to its competitors, ZTE's Customer Satisfaction score is rated right above Alcatel-Lucent, and is preceded by Sony.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Tirumala Seven Hills | 100% |
| Huawei Technologies Company | 100% |
| Sony | 83% |
| ZTE | 78% |
| Alcatel-Lucent | 25% |
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ZTE Customer Service
3.6/5
ZTE has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About ZTE's Customer Service
Website
http://wwwen.zte.com.cn/
ZTE Customer Service vs. Competitors
Compared to its competitors, ZTE's Customer Service score is rated right above Huawei Technologies Company, and is preceded by Sony.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tirumala Seven Hills | 5/5 |
| Sony | 4/5 |
| ZTE | 3.6/5 |
| Huawei Technologies Company | 3.5/5 |
| Alcatel-Lucent | 2.8/5 |
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ZTE as an Employer
4.3/5
ZTE has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
ZTE scored a -23 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of ZTE would recommend the brand to a friend. ENPS measures how likely ZTE employees would recommend working at ZTE to a friend.
Net Promoter Score
-23
NPS Score
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 47% | Promoters |
|---|---|
| 27% | Passive |
| 26% | Detractors |
