
To consistently serve the changing needs of customers for their convenience
Our vision is to maintain our position as 1st Choice in terms of customer preference and market share through sustainable growth, operating our business at the highest level of ethical standards.
7-Eleven's mission, vision & values motivate 60% of 7-Eleven employees. When asked to whom they feel the most loyal at work, 17% of employees said 7-Eleven's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.