Apple Competitors | Comparably
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Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software. read more
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PARTICIPANTS
3209
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Apple Competitors

Apple competitors include IBM, Google, Microsoft, Amazon and Samsung. Apple ranks 1st in Product Quality Score on Comparably vs its competitors. See below how Apple compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
4th
eNPS Rank
4th
Gender Rank
5th
Diversity Rank
5th
Product Quality
1st
NPS Rank
2nd
Pricing Rank
3rd
Customer Service
2nd

See Apple Culture vs Competitors:

Apple Competitors
RankCompanyScore
1IBM81
2Google78
3Microsoft76
4Amazon73
5Apple73
6Samsung69

Apple Competitors at a Glance

Product Quality Score Comparison

Apple Ranks 1st in Product Quality Score

5797 Customers rate Apple's Product Quality Score a 4.3/5, which ranks it 1st against its competitors.

  1. 1st
    Apple
    4.3 / 5
  2. 2nd
    Amazon
    4.2 / 5
  3. 3rd
    Google
    4.1 / 5
  4. 4th
    Microsoft
    4.1 / 5
  5. 5th
    IBM
    3.8 / 5
  6. 6th
    Samsung
    3.6 / 5
Product Quality Score Comparison
RankCompany Score
1Apple87
2Amazon85
3Google83
4Microsoft82
5IBM77
6Samsung73
NPS Comparison

Apple Ranks 2nd in Net Promoter Score

7320 Customers rate Apple's Net Promoter Score a 48, which ranks it 2nd against its competitors, below Amazon. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Apple to a friend?”.

  1. 1st
    Amazon
    49
  2. 2nd
    Apple
    48
  3. 3rd
    Google
    42
  4. 4th
    Microsoft
    38
  5. 5th
    IBM
    26
  6. 6th
    Samsung
    14
NPS Comparison
RankCompany Score
1Amazon49
2Apple48
3Google42
4Microsoft38
5IBM26
6Samsung14
Pricing Score Comparison

Apple Ranks 3rd in Pricing Score

5221 Customers rate Apple's Pricing Score a 4/5, which ranks it 3rd against its competitors, below Google.

  1. 1st
    Amazon
    4.1 / 5
  2. 2nd
    Google
    4 / 5
  3. 3rd
    Apple
    4 / 5
  4. 4th
    Microsoft
    4 / 5
  5. 5th
    IBM
    3.8 / 5
  6. 6th
    Samsung
    3.5 / 5
Pricing Score Comparison
RankCompany Score
1Amazon82
2Google81
3Apple80
4Microsoft80
5IBM77
6Samsung70
Customer Service Comparison

Apple Ranks 2nd in Customer Service

4934 Customers rate Apple's Customer Service a 4.2/5, which ranks it 2nd against its competitors, below Amazon.

  1. 1st
    Amazon
    4.2 / 5
  2. 2nd
    Apple
    4.2 / 5
  3. 3rd
    Google
    4 / 5
  4. 4th
    Microsoft
    4 / 5
  5. 5th
    IBM
    3.9 / 5
  6. 6th
    Samsung
    3.5 / 5
Customer Service Comparison
RankCompany Score
1Amazon84
2Apple84
3Google81
4Microsoft80
5IBM79
6Samsung70
Overall Culture Score Comparison

Apple Ranks 5th in Overall Culture Score

3209 Employees rate Apple's Overall Culture a 73/100, which ranks it 5th against its competitors, below Amazon. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    IBM
    81 / 100
  2. 2nd
    Google
    78 / 100
  3. 3rd
    Microsoft
    76 / 100
  4. 4th
    Amazon
    73 / 100
  5. 5th
    Apple
    73 / 100
  6. 6th
    Samsung
    69 / 100
Overall Culture Score Comparison
RankCompany Score
1IBM81
2Google78
3Microsoft76
4Amazon73
5Apple73
6Samsung69
eNPS Comparison

Apple Ranks 4th in Employee Net Promoter Score

2347 Employees rate Apple's Employee Net Promoter Score a 16, which ranks it 4th against its competitors, below Google. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Apple to a friend?”.

  1. 1st
    IBM
    49
  2. 2nd
    Microsoft
    33
  3. 3rd
    Google
    31
  4. 4th
    Apple
    16
  5. 5th
    Amazon
    12
  6. 6th
    Samsung
    10
eNPS Comparison
RankCompany eNPS
1IBM49
2Microsoft33
3Google31
4Apple16
5Amazon12
6Samsung10
Gender Score Comparison

Apple Ranks 5th in Gender Score

358 Employees rate Apple's Gender Score a 72/100, which ranks it 5th against its competitors, below Amazon. The Gender Score tracks how positively women rate their experience at Apple.

  1. 1st
    IBM
    82 / 100
  2. 2nd
    Google
    79 / 100
  3. 3rd
    Microsoft
    76 / 100
  4. 4th
    Amazon
    74 / 100
  5. 5th
    Apple
    72 / 100
  6. 6th
    Samsung
    67 / 100
Gender Score Comparison
RankCompany Score
1IBM82
2Google79
3Microsoft76
4Amazon74
5Apple72
6Samsung67
Diversity Score Comparison

Apple Ranks 5th in Diversity Score

646 Employees rate Apple's Diversity Score a 72/100, which ranks it 5th against its competitors, below Amazon. The Diversity Score tracks how positively diverse employees rate their experience at Apple.

  1. 1st
    IBM
    82 / 100
  2. 2nd
    Google
    77 / 100
  3. 3rd
    Microsoft
    75 / 100
  4. 4th
    Amazon
    73 / 100
  5. 5th
    Apple
    72 / 100
  6. 6th
    Samsung
    66 / 100
Diversity Score Comparison
RankCompany Score
1IBM82
2Google77
3Microsoft75
4Amazon73
5Apple72
6Samsung66
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