-10
NPS
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ADP
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About ADP's Brand
Passion for Life & Work Isn’t this what life is all about? Finding something meaningful that you enjoy doing? A career at ADP gives you that opportunity. Among its major competitors, ADP is ranked in 3rd place for NPS while SyncHR is 1st, and Workday is 2nd. Overall, ADP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $72.45B
Brand at a Glance
70%
Customer Loyalty
2.8/5
Product Quality
2.8/5
Pricing
2.7/5
Customer Service
ADP Ranking
- #3 / 4 of its competitors
ADP NPS
ADP's Net Promoter Score (NPS) is a -10 with 41% Promoters, 8% Passives, and 51% Detractors. Net Promoter Score tracks whether ADP's customers would recommend using the product based on a scale of -100 to 100.
ADP Overall NPS
| 41% | Promoters |
|---|---|
| 8% | Passives |
| 51% | Detractors |
ADP NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -5 | Sep 2023 | -5 |
Oct 2023 -7 | Oct 2023 | -7 |
Nov 2023 -7 | Nov 2023 | -7 |
Dec 2023 -8 | Dec 2023 | -8 |
Jan 2024 -8 | Jan 2024 | -8 |
Feb 2024 -8 | Feb 2024 | -8 |
Mar 2024 -7 | Mar 2024 | -7 |
Jun 2024 -9 | Jun 2024 | -9 |
Aug 2024 -9 | Aug 2024 | -9 |
Nov 2024 -9 | Nov 2024 | -9 |
Apr 2025 -9 | Apr 2025 | -9 |
Oct 2025 -10 | Oct 2025 | -10 |
How Other Brands Compare
ADP is ranked third for NPS among its competitors. SyncHR and Workday come in first and second, with Paychex coming in at #4. Among those competitors, it is the most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ADP NPS by Gender
Male customers rated ADP's NPS 57 points higher than Female customers.
Male
9
ADP's NPS was rated 9 by Male customers on Comparably.
50%
Promoters
9%
Passives
41%
Detractors
Female
-48
ADP's NPS was rated -48 by Female customers on Comparably.
22%
Promoters
8%
Passives
70%
Detractors
ADP NPS by Ethnicity
ADP's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other -72 | Other | -72 |
ADP NPS by Age
ADP's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
ADP NPS by Usage
ADP's NPS was rated the highest by customers who have used ADP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -47 | Less than 1 Year | -47 |
1 to 2 Years -48 | 1 to 2 Years | -48 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 6 | 5 to 10 Years | 6 |
Over 10 Years 0 | Over 10 Years | 0 |
ADP Customer Reviews
Out of the 8 ADP customer reviews 4 were positive and 4 were constructive. ADP customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
ADP Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of ADP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ADP Customer Loyalty Score by Gender
Male customers rated ADP's Customer Loyalty score 2% higher than Female customers.
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Male
69%
Yes
Female
67%
Yes
ADP Customer Loyalty Score by Ethnicity
ADP's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ADP.
74
out of 100
Caucasian
78
out of 100
Hispanic or Latino
33
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
55
out of 100
Other
ADP Customer Loyalty Score by Age
ADP's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 61% | 26-30 | 61% |
31-35 85% | 31-35 | 85% |
36-40 55% | 36-40 | 55% |
41-45 87% | 41-45 | 87% |
46-50 72% | 46-50 | 72% |
51-55 70% | 51-55 | 70% |
56-60 78% | 56-60 | 78% |
61-65 55% | 61-65 | 55% |
ADP Customer Loyalty Score by Usage
ADP's Customer Loyalty score was rated the highest by customers who have used ADP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ADP Customer Loyalty Score by Industry
ADP's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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ADP Customer Loyalty vs. Competitors
Compared to its competitors, ADP's Customer Loyalty score is rated right above SyncHR, and is preceded by Paychex.
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ADP Product Quality
2.8/5
ADP has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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ADP Product Information
ADP’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated ADP's product the highest. Reviewers from the Construction industry rated ADP the lowest at 1.5.
- Website
- http://jobs.adp.com
- Company Size
- 10,000+ Employees
Industry
Business and Consumer Services
Quick Insights into ADP Product Quality
ADP's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked ADP Product Quality the Highest
Ranked ADP Product Quality the Lowest
ADP Product Quality Score by Gender
Male customers rated ADP's Product Quality score 0.9 stars higher than Female customers.
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Male
3/5
Female
2.1/5
ADP Product Quality Score by Ethnicity
ADP's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 1.5 | Other | 1.5 |
ADP Product Quality Score by Age
ADP's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 3 | 26-30 | 3 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
ADP Product Quality Score by Usage
ADP's Product Quality score was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ADP Product Quality Score by Industry
ADP's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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ADP Product Quality vs. Competitors
Compared to its competitors, ADP's Product Quality score is rated right above Paychex, and is preceded by SyncHR.
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ADP Pricing
ADP ROI & Value For Money
2.8/5
ADP has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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ADP Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from ADP.
Quick Insights into ADP ROI
ADP's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked ADP ROI the Highest
Ranked ADP ROI the Lowest
ADP ROI Score by Gender
Male customers rated ADP's ROI score 0.9 stars higher than Female customers.
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Male
3/5
Female
2.1/5
ADP ROI Score by Ethnicity
ADP's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ADP.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 1.5 | Other | 1.5 |
ADP ROI Score by Age
ADP's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4 | 41-45 | 4 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.5 | 61-65 | 1.5 |
ADP ROI Score by Usage
ADP's ROI score was rated the highest by customers who have used ADP's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ADP ROI Score by Industry
ADP's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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ADP Pricing vs. Competitors
Compared to its competitors, ADP's ROI score is rated right above Paychex, and is preceded by Workday.
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ADP Customer Satisfaction (CSAT)
ADP Customer Satisfaction (CSAT) Score
52 / 100
ADP has an overall Customer Satisfaction score of 52 rated by its users and customers.
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Very Satisfied
40%
Satisfied
12%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
7%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ADP Customer Satisfaction
ADP's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 18-25.
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Ranked ADP Customer Satisfaction the Highest
Ranked ADP Customer Satisfaction the Lowest
ADP Customer Satisfaction Score by Gender
Male customers rated ADP's Customer Satisfaction score 34 points higher than Female customers.
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55 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 41% |
21 / 100
FemaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 65% |
ADP Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ADP's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
41%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
36%
CSAT according to African American/Black
ADP's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
ADP's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
ADP's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
ADP Customer Satisfaction Score by Age
ADP's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 44% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 33% |
ADP Customer Satisfaction Score by Usage
ADP's Customer Satisfaction score was rated the highest by customers who have used ADP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ADP Customer Satisfaction Score by Industry
ADP's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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{
"title": "ADP Customer Satisfaction Score by Industry",
"text": "ADP's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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"stars": 0,
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"scoreClassName": "max",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 50,
"stars": 0,
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}ADP Customer Satisfaction vs. Competitors
Compared to its competitors, ADP's Customer Satisfaction score is rated right above SyncHR, and is preceded by Workday.
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ADP Customer Service
2.7/5
ADP has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About ADP's Customer Service
Address
1 Adp Blvd, Roseland, NJ 07068
Website
http://jobs.adp.com
Phone Number
(800) 225-5237
ADP's Social Links
Quick Insights into ADP Customer Service
ADP's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Other customers.
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Ranked ADP Customer Service the Highest
Ranked ADP Customer Service the Lowest
ADP Customer Service Score by Gender
Male customers rated ADP's Customer Service score 1.2 stars higher than Female customers.
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Male
3/5
Female
1.8/5
ADP Customer Service Score by Ethnicity
ADP's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 1.5 | Other | 1.5 |
ADP Customer Service Score by Age
ADP's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 2.8 | 26-30 | 2.8 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4 | 41-45 | 4 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
ADP Customer Service Score by Usage
ADP's Customer Service score was rated the highest by customers who have used ADP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ADP Customer Service Score by Industry
ADP's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Construction industry customers.
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ADP Customer Service vs. Competitors
Compared to its competitors, ADP's Customer Service score is rated right above Paychex, and is preceded by SyncHR.
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ADP as an Employer
4.9/5
ADP has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
ADP scored a -10 for Net Promoter Score and a 61 for Employee Net Promoter Score. NPS gauges how likely a customer of ADP would recommend the brand to a friend. ENPS measures how likely ADP employees would recommend working at ADP to a friend.
Net Promoter Score
-10
NPS Score
| 41% | Promoters |
|---|---|
| 8% | Passive |
| 51% | Detractors |
Employee Net Promoter Score
61
eNPS Score
| 71% | Promoters |
|---|---|
| 19% | Passive |
| 10% | Detractors |
