Alida Recognized in Gartner Magic Quadrant for Voice of the Customer!
Alida Claimed Company
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth.
That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation.
Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns.
Learn more at www.alida.com.
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Alida Company Culture
Alida Culture
This score is derived from employee ratings & reviewsChoice Employer
A+
4.7/5
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Environment
A+Executive Team
A+Happiness
A+Alida CEO
Top 5%Top 5% of Similar Size Companies
Efrem Ainsley
91 /100
See More
Diversity at Alida
Top 10%Top 10% of Similar Size Companies
A
Diverse employees at Alida have rated Team, Leadership, and Executive Team as the highest categories they have scored
Women at Alida
Top 15%Top 15% of Similar Size Companies
A-
Women at Alida have rated Team, Happiness, and Leadership as the highest categories they have scored
Alida eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 10%Top 10% of Similar Size Companies
Recommend to a Friend?
66
Alida employees are 66% more likely to recommend Alida as a great place to work
| 72% | Promoters |
|---|---|
| 22% | Passives |
| 6% | Detractors |
Working at Alida
Working at Alida is rated highly by 235 employees, across various culture dimensions. Alida employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting Alida’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 20% compared to other companies in Toronto. See below in detail how working at Alida was rated by employees.
Overall Company Culture at Alida
A+
Overall Company Culture at Alida is rated A+
Last updated months ago
Top
5%
Alida ranks in the Top 5% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
Alida Employee Reviews
Out of 1381 Alida employee reviews, 98% were positive. The remaining 2% were constructive reviews with the goal of helping Alida improve their work culture.
| Positive Reviews | 98% |
|---|---|
| Constructive Feedback | 2% |
Positive Reviews From Alida Employees
- What makes you most happy at work?I've worked at lots of SaaS companies, and the culture of collaboration is incredible at Alida. I love that EVERYONE is willing to help.
- What is most positive about the culture and environment at your company?it's OK to try and fail, It's a team effort, it pushes you do give the best, success is at the end of a hard work week
Constructive Feedback From Alida Employees
- Why do you feel undervalued and what would make you feel better about your compensation?A bigger bonus and more chances to review my salary and goals.
Alida Company Information
Alida Company Overview
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Learn more at www.alida.com.
Alida was founded in 2000 and its current CEO is Efrem Ainsley. Since its inception 26 years ago, Alida has grown to 470 employees.
Alida Mission, Vision & Values
Alida Mission Statement
To help companies make decisions with their customers, not for them.
Alida Vision Statement
We believe in a world where customers are respected as the ultimate source of truth.
Alida Values
- Bold
- Empathetic
- Curious
- Authentic
| Headquarter | 365 Bloor St E Toronto M4W 3L4 Canada |
|---|---|
| Website | www.alida.com |
| Founding Date | 2000 |
| Company Status | Private |
| Jobs | www.alida.com/careers |
| Social Sites |
Live your truth. At Alida, we're bold, we're vulnerable, and we're human. We're our authentic selves. We celebrate you being you! Let’s learn, lead and grow together. https://www.alida.com/careers
Save money. Save time. Get more Value. With everything accessible in a single platform, you can focus on what really matters - your customers.
Alida Employees
Alida has 470 employees. 235 employees at Alida have reviewed Alida across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 235 Alida employees give their leadership a grade of A+, or Top 5% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at Alida are extremely happy with their total compensation at Alida, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Alida are extremely happy with their team. 235 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Alida are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Alida believe the environment at Alida is positive. Most Participants believe the pace of work at Alida is comfortably fast. About 52% of the employees at Alida work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Alida are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
Alida employees generally work 9.1 hrs a day
Work Hours
A Day in the Life
Employees at Alida report the work pace is comfortably fast
Work Pace
A Day in the Life
99% of Alida employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Alida employees most often take 20-30 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
88% of Alida employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Alida employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
99% of Alida employees call their work environment positive
Environment
Joining Alida - Employee Onboarding
The prevailing opinion from employees about joining Alida is that the company was very prepared on their first day. Alida employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Alida KPIs and OKRs
Employees’ understanding of Alida's KPIs and OKRs is essential for its success. Out of 224 Alida employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 219 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Alida CEO & Leadership
91 /100
Alida CEO Awards and Recognitions
Alida’s CEO Efrem Ainsley started in this role in 2024. Efrem’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Toronto. With a high CEO score, Efrem Ainsley has won the Best CEOs for Women in 2022. In addition, Efrem has garnered Best CEOs for Diversity in 2022 specifically for Diversity, making Alida’s CEO one of the top rated CEOs by diverse employees. Alida’s CEO is highly regarded especially by employees in the Business Development department, employees in the Marketing department, and employees in the Sales department. However, employees in the Product department, employees in the Operations department, and employees identified with Other ethnicities have a less favorable view of the CEO and believe there is room for improvement. Compared to Alida’s competitors, Efrem Ainsley ranks right above SurveyMonkey CEO Eric Johnson. Under Ainsley’s leadership, Alida employee respondents are most happy about their Compensation and the company’s Environment. Gender and Professional Development are two areas, according to respondents, where Alida could stand to see real improvement.
Alida Leadership
The Alida Executive Team is rated an “A+” and led by CEO Efrem Ainsley, Chief Financial Officer Vinod Hariharan, and President of Products Riaz Raihan
Efrem Ainsley CEO / President
Efrem has over 20 years of experience as a software executive with a focus on leading the financial, operational and GTM... read more
Vinod Hariharan Chief Financial Officer
Vinod Hariharan serves as the Chief Financial Officer of Alida.
Riaz Raihan President of Products
Riaz has over 20 years of technology and product leadership experience in the United States and Canada. He is a veteran... read more
Nicole Kealey Chief Strategy Officer
Nicole Kealey recently joined Alida as Chief Strategy Officer, to focus on go-to-market strategy and marketing. Nicole... read more
David O'Malley Chief Revenue Officer
David O’Malley is a Global Enterprise Technology executive with a career spanning twenty nine years of experience across... read more
Alida Salaries
How much does Alida pay?
How much do people at Alida get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Alida is $115,262, or $55 per hour, while the estimated median salary is $119,446, or $57 per hour.
At Alida, the highest paid job is a General Counsel at $274,030 annually and the lowest is a CS Rep at $45,501 annually. Average Alida salaries by department include: IT at $96,851, Legal at $274,030, Admin at $55,576, and Operations at $93,670. Half of Alida salaries are above $119,446.
233 employees at Alida rank their Compensation in the Top 5% of similar sized companies (based on 486 ratings) while 233 employees at Alida rank their Perks And Benefits in the Top 5% of similar sized companies (based on 457 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $70k | $70k | 1st Percentile |
20th Percentile $92k | $92k | 20th Percentile |
40th Percentile $114k | $114k | 40th Percentile |
60th Percentile $192k | $192k | 60th Percentile |
80th Percentile $267k | $267k | 80th Percentile |
100th Percentile $343k | $343k | 100th Percentile |
$115,262*
Average Compensation
$119,446*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Alida Salaries by Department
Diversity & Inclusion at Alida
Diverse employees at Alida score the company 86/100 across various culture categories, placing Alida in the Top 10% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Alida across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
Alida Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Office Perks
- Pet-Friendly
- Company Social Outings
- Work From Home Policy
- Unique Office Space
Alida PTO
Alida's PTO and Vacation policy typically gives 20-30 days off a year with 0% of employees expected to be work free while out of office. Alida's benefits and PTO Package averages to represent a less than $500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Frequently Asked Questions regarding Alida
What is Alida address?
Alida location is at 365 Bloor St E
Who is the CEO of Alida?
Alida CEO is Efrem Ainsley, their score by employees is 91
What is Alida eNPS?
The eNPS for Alida is 66
What is the salary for QA in Alida?
QA average salary in the US is 85k
What are the salaries in the Engineering in Alida?
The average salaries for Engineering in Alida is 125k
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