Backcountry.com Culture | Comparably
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Backcountry.com Claimed Company
Backcountry.com is an online retailer that sells clothing and equipment for outdoor and action sports. read more
EMPLOYEE
PARTICIPANTS
90
TOTAL
RATINGS
801

Backcountry.com Company Culture

Backcountry.com Culture

This score is derived from employee ratings & reviews
3.0/5
Backcountry.com's Overall Culture is rated C-

Top Rated Culture Dimensions

Backcountry.com CEO

Bottom 10%Bottom 10% of Similar Size Companies on Comparably
Melanie Cox Backcountry.com's CEO
Melanie Cox
53 /100

Diversity at Backcountry.com

Women at Backcountry.com

Top 40%Top 40% of Similar Size Companies on Comparably
B-

Women at Backcountry.com have rated Perks And Benefits, Happiness, and Compensation as the highest categories they have scored

Backcountry.com eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 45%Bottom 45% of Similar Size Companies on Comparably

Recommend to a Friend?

-16

Backcountry.com employees are -16% more likely to recommend Backcountry.com as a great place to work

35%Promoters
14%Passives
51%Detractors

Working at Backcountry.com

Working at Backcountry.com is rated below average by 90 employees, across various culture dimensions. Backcountry.com employees rate Professional Development highest among all categories, and think that CEO Rating and Meetings have the most room for improvement, putting Backcountry.com’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 20% compared to other companies in Salt Lake City. See below in detail how working at Backcountry.com was rated by employees.

Overall Company Culture at Backcountry.com

C-

Overall Company Culture at Backcountry.com is rated C-

Last updated a month ago

Bottom
35%

Backcountry.com ranks in the Bottom 35% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 90 Employees

View Results
0
20
40
60
80
100
Operations
65
Operations65
Marketing
56
Marketing56

Backcountry.com Employee Reviews

Out of 72 Backcountry.com employee reviews, 72% were positive. The remaining 28% were constructive reviews with the goal of helping Backcountry.com improve their work culture.

72%
28%
Positive Reviews72%
Constructive Feedback28%

Positive Reviews From Backcountry.com Employees

  • What makes you most happy at work?
    Talking with several key customers and my manager.
  • What do you like best about the leadership team?
    My direct manager allows me to be myself and speak my mind. I feel we are together in a struggle working to make improvements that simply bounce off deaf ears.
  • What are some of the best things about your team?
    Hard working and honest about how terrible the place is run. They want a good place to work and thrive and want the company to be better but hit roadblocks every step of the way. Leadership does Not listen to the workers. "They think they know it All". I implore them to engage with the workers.

Constructive Feedback From Backcountry.com Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    compensation to match inflation, performance incentives, better computers and programs to make tasks more efficient. Everyday is a constant struggle with software that simply does not work or is slow and tedious. More efficient SOP's
  • What needs to change to make the company culture better?
    Effective communication and established standards
  • What's going wrong and how can it be improved?
    Go back to the way we use to operate, and let local managers and supervision make the movement of employees.

Backcountry.com Company Information

Backcountry.com Company Overview

Backcountry.com is an online retailer that sells clothing and equipment for outdoor and action sports.

Backcountry.com was founded in 1996 and its current CEO is Melanie Cox. Since its inception 30 years ago, Backcountry.com has grown to 1500 employees.

Backcountry.com Mission, Vision & Values

Backcountry.com Mission Statement

We get people who get outside—plain and simple. This is about gear, grit, and connecting people to their passions.

Backcountry.com Vision Statement

To provide the best outdoor gear—and to be the best at doing it.

Backcountry.com Values

  • Take Ownership
  • Exercise Judgment
  • Get to the Right Answer
  • Make an Impact
  • Always Improve
  • Hire & Develop the Best
  • Operate as One Team
  • Share your Passion
Headquarter1678 W Redstone Center Dr. Ste 210
Park City, UT 84098
United States of America
Websitewww.backcountry.com
Founding Date1996
Tel(801)746-7580
Company StatusPrivate
Jobswww.backcountrycorp.com
Social Sites

Backcountry.com Competitors

Backcountry.com competitors include Sierra Trading Post, Amazon, Patagonia, and The North Face. Backcountry.com ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how Backcountry.com compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Sierra Trading Post's Logo
    Sierra Trading Post
    4.2/5
  2. #2
    Amazon's Logo
    Amazon
    4.2/5
  3. #3
    Patagonia's Logo
    Patagonia
    3.9/5
  4. #4
    The North Face's Logo
    The North Face
    3.8/5
  5. #5
    Backcountry.com's Logo
    Backcountry.com
    3.0/5

Backcountry.com Employees

Backcountry.com has 1500 employees. 90 employees at Backcountry.com have reviewed Backcountry.com across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was a month ago.

Overall, the 90 Backcountry.com employees give their leadership a grade of D, or Bottom 20% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Backcountry.com are not very pleased with their total compensation at Backcountry.com, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Backcountry.com are generally satisfied with their team. 90 Participants grade the quality of their coworkers a C. Less than half believe the meetings at Backcountry.com are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Backcountry.com believe the environment at Backcountry.com is positive. Most Participants believe the pace of work at Backcountry.com is comfortably fast. About 72% of the employees at Backcountry.com work 8 hours or less.

Overall, the employees at Backcountry.com are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Backcountry.com - Employee Onboarding

The prevailing opinion from Comparably users in Salt Lake City about their company is that it was very prepared on their first day. Salt Lake City employees concluded that their overall onboarding experience was positive. 81% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Backcountry.com KPIs and OKRs

Employees’ understanding of Backcountry.com's KPIs and OKRs is essential for its success. Out of 3 Backcountry.com employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.

AnswerPercent
Yes67%
No33%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No0%
Are the KPIs/OKRs for your department clear?

Backcountry.com CEO & Leadership

Backcountry.com CEO - Melanie Cox

Melanie Cox Backcountry.com's CEO
53 /100

Backcountry.com’s CEO Melanie Cox started in this role in 2020. Melanie’s approval rate is lower compared to CEOs at similar sized companies, putting Melanie in the Bottom 10% of all CEOs of similar-sized companies on Comparably, and in the Bottom 5% compared to CEOs of all other companies in Salt Lake City. Melanie Cox’s employees rank Backcountry.com in the Top 15% for Professional Development, in the Top 20% for Office Culture, and in the Top 30% for Environment. Cox is generally unpopular with Backcountry.com employees, but ranks especially low with employees in the Marketing department, and by employees with 1 to 3 Years experience and Male employees. However, Female employees have a slightly more favorable view of the CEO.

Backcountry.com Leadership

The Backcountry.com Executive Team is rated a “D” and led by CEO Melanie Cox, SVP Brand Marketing Hillary Benjamin, and COO Peter LaBore

  • Melanie Cox  CEO / President

    Melanie Cox CEO / President

    Melanie Cox serves as the CEO / President of Backcountry.com.

  • Hillary Benjamin SVP Brand Marketing

    Hillary Benjamin serves as the SVP Brand Marketing of Backcountry.com. Hillary started at Backcountry.com in July of... read more

  • Peter LaBore COO

    Peter LaBore serves as the COO of Backcountry.com. Peter started at Backcountry.com in April of 2016. Peter is... read more

  • Wolfgang Vollmann Vice President Performance Marketing

    Wolfgang Vollmann serves as the Vice President Performance Marketing of Backcountry.com. Wolfgang started at... read more

  • Thomas Jeon General Counsel, EVP of People

    Thomas Jeon serves as the General Counsel, EVP of People of Backcountry.com. Thomas started at Backcountry.com in... read more

  • Alec Wilkins Head of Product and Engineering

    Alec Wilkins serves as the Head of Product and Engineering of Backcountry.com. Alec started at Backcountry.com in... read more

  • Brad Smith Senior Vice President, eCommerce

    Brad Smith serves as the Senior Vice President, eCommerce of Backcountry.com. Brad started at Backcountry.com in May of... read more

  • Josh Burke CFO

    Josh Burke serves as the CFO of Backcountry.com. Josh started at Backcountry.com in July of 2018. Josh is currently... read more

  • Will Sladek Senior Vice President, Ecommerce

    Will Sladek serves as the Senior Vice President, Ecommerce of Backcountry.com. Will started at Backcountry.com in May of... read more

Backcountry.com Salaries

How much does Backcountry.com pay?

How much do people at Backcountry.com get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Backcountry.com is $124,914, or $60 per hour, while the estimated median salary is $132,757, or $63 per hour.

At Backcountry.com, the highest paid job is a Director of Sales at $214,492 annually and the lowest is a Jr Designer at $40,000 annually. Average Backcountry.com salaries by department include: IT at $73,302, Product at $191,645, Sales at $153,345, and Marketing at $126,215. Half of Backcountry.com salaries are above $132,757.

42 employees at Backcountry.com rank their Compensation in the Bottom 35% of similar sized companies in the US (based on 127 ratings) while 40 employees at Backcountry.com rank their Perks And Benefits in the Top 50% of similar sized companies in the US (based on 42 ratings).

Salaries contributed from Backcountry.com employees include job titles like Product Manager, Graphic Designer, Senior Marketing Manager, and Marketing Manager. Comparably data has a total of 2 salary records from Backcountry.com employees.

Last updated months ago.

1st Percentile
$68k
$68k1st Percentile
17th Percentile
$102k
$102k17th Percentile
33rd Percentile
$132k
$132k33rd Percentile
50th Percentile
$169k
$169k50th Percentile
67th Percentile
$229k
$229k67th Percentile
83rd Percentile
$247k
$247k83rd Percentile
100th Percentile
$278k
$278k100th Percentile
$124,914*
Average Compensation
$132,757*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Backcountry.com Salaries by City

Backcountry.com Salaries by Department

Explore Backcountry.com Salaries

Diversity & Inclusion at Backcountry.com

The Diversity score provides insights into how diverse employees feel and rate their work experience at Backcountry.com across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men 56/100
Department - Marketing
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Backcountry.com Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Performance Bonus

Office Perks

  • Free Food
  • Pet-Friendly
  • Company Social Outings
  • Work From Home Policy
  • Unique Office Space

Backcountry.com PTO

Backcountry.com's PTO and Vacation policy typically gives unlimited days off a year. Paid Time Off is Backcountry.com's most important benefit besides Healthcare when ranked by employees, with 50% of employees saying it is the most important benefit. Backcountry.com's benefits and PTO Package averages to represent a $2500+ cash value per month.

AnswerPercent
Flex Time50%
Vacation Policy50%
Office Meals0%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No100%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo100%
$1500 - $2500/mo0%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Backcountry.com Careers

Backcountry.com Jobs

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H1B Visa

In 2019, Backcountry.com applied for 1 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

Backcountry.com has a total of 1500 employees

1
Total Applied
  • 100% Granted (1 out of 1)
  • 0% Denied ( out of 1)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 1)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 1)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Backcountry.com Know You Want To Work There

Overview of Candidates Interested in Backcountry.com on Comparably

Candidates By Department

All Industries
33%
Marketing
20%
Product
13%
Design
7%
Operations
7%
Other
20%

Candidates By Location

Salt Lake City
33%
Park City
13%
Kansas City
7%
Sandy
7%
Pleasant Grove
7%
Other
33%

Frequently Asked Questions regarding Backcountry.com

What is Backcountry.com address?

Backcountry.com location is at 1678 W Redstone Center Dr. Ste 210

Who is the CEO of Backcountry.com?

Backcountry.com CEO is Melanie Cox, their score by employees is 53

What is Backcountry.com eNPS?

The eNPS for Backcountry.com is -16

What is the salary for Senior Product Manager in Backcountry.com?

Senior Product Manager average salary in the US is 132k

What are the salaries in the Marketing in Backcountry.com?

The average salaries for Marketing in Backcountry.com is 126k

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