7
NPS
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Edmunds.com
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About Edmunds.com's Brand
With over 50 years of experience, Edmunds is the trusted guide in car shopping. Our website has in-depth video reviews, new and used listings, free appraisals, and calculators that verify a good price. Shoppers count on us at every step of their journey Among its major competitors, Edmunds.com is ranked in 2nd place for NPS while Openbay is 1st, and AutoWeb is 3rd.Their current market cap is $949.20M
Brand at a Glance
58%
Customer Loyalty
3.2/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Edmunds.com Ranking
- #1 / 4 of its competitors
Edmunds.com NPS
Edmunds.com's Net Promoter Score (NPS) is a 7 with 43% Promoters, 21% Passives, and 36% Detractors. Net Promoter Score tracks whether Edmunds.com's customers would recommend using the product based on a scale of -100 to 100.
Edmunds.com Overall NPS
| 43% | Promoters |
|---|---|
| 21% | Passives |
| 36% | Detractors |
Edmunds.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 0 | Jan 2021 | 0 |
May 2021 66 | May 2021 | 66 |
Jul 2021 40 | Jul 2021 | 40 |
Sep 2021 17 | Sep 2021 | 17 |
Jan 2023 -1 | Jan 2023 | -1 |
Apr 2023 -13 | Apr 2023 | -13 |
Sep 2023 0 | Sep 2023 | 0 |
May 2024 9 | May 2024 | 9 |
Nov 2024 8 | Nov 2024 | 8 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2026 6 | Apr 2026 | 6 |
How Other Brands Compare
Edmunds.com is ranked first for NPS among its competitors. CARQUEST and CarGurus come in second and third, with AutoTrader coming in at #4. Among those competitors, it is the lowest valued company behind CARQUEST.
Edmunds.com |  CarGurus |  CARQUEST |  AutoTrader | |
| Global Ranking | #- | #531 | #- | #- |
| NPS | 7 | -16 | -1 | -23 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $949.20M | $2.47B | $12.12B | $7.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Edmunds.com NPS by Usage
Edmunds.com's NPS was rated 34 points by customers who have used Edmunds.com's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
Edmunds.com NPS vs. Competitors
Compared to its competitors, Edmunds.com's NPS is rated right above AutoWeb, and is preceded by Openbay.
| COMPANY | NPS Score | |
|---|---|---|
 | Openbay | 100 |
| Edmunds.com | 7 |
 | AutoWeb | 0 |
| CARQUEST | -1 |
| CarGurus | -16 |
| AutoTrader | -23 |
Edmunds.com Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Edmunds.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Edmunds.com Customer Loyalty Score by Usage
Edmunds.com's Customer Loyalty score was rated 40% by customers who have used Edmunds.com's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Edmunds.com Customer Loyalty vs. Competitors
Compared to its competitors, Edmunds.com's Customer Loyalty score is rated right above AutoWeb, and is preceded by CarGurus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Openbay | 100% |
| CARQUEST | 74% |
| AutoTrader | 70% |
| CarGurus | 65% |
| Edmunds.com | 58% |
| AutoWeb | 55% |
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Edmunds.com Product Quality
3.2/5
Edmunds.com has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Edmunds.com Product Information
Edmunds.com’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.edmunds.com
- Company Size
- 201-500 Employees
Industry
Automotive and Transportation
Quick Insights into Edmunds.com Product Quality
Edmunds.com's Product Quality score was rated highest by customers who have used Edmunds.com's products/services for Less than 1 Year.
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Ranked Edmunds.com Product Quality the Highest
Edmunds.com Product Quality Score by Usage
Edmunds.com's Product Quality score was rated 3.1 stars by customers who have used Edmunds.com's products/services for Less than 1 Year.
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Edmunds.com Product Quality vs. Competitors
Compared to its competitors, Edmunds.com's Product Quality score is rated right above AutoWeb, and is preceded by Openbay.
| COMPANY | Product Quality Score | |
|---|---|---|
| Openbay | 5/5 |
| Edmunds.com | 3.2/5 |
| AutoWeb | 3.2/5 |
| CARQUEST | 3.1/5 |
| CarGurus | 2.9/5 |
| AutoTrader | 2.7/5 |
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Edmunds.com Pricing
Edmunds.com ROI & Value For Money
3.5/5
Edmunds.com has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Edmunds.com ROI
Edmunds.com's ROI score was rated highest by customers who have used Edmunds.com's products/services for Less than 1 Year.
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Ranked Edmunds.com ROI the Highest
Edmunds.com ROI Score by Usage
Edmunds.com's ROI score was rated 3.5 stars by customers who have used Edmunds.com's products/services for Less than 1 Year.
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Edmunds.com Pricing vs. Competitors
Compared to its competitors, Edmunds.com's ROI score is rated right above CARQUEST, and is preceded by AutoWeb.
| COMPANY | Pricing Score | |
|---|---|---|
| Openbay | 5/5 |
| AutoWeb | 3.7/5 |
| Edmunds.com | 3.5/5 |
| CARQUEST | 3/5 |
| CarGurus | 2.8/5 |
| AutoTrader | 2.7/5 |
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Edmunds.com Customer Satisfaction (CSAT)
Edmunds.com Customer Satisfaction (CSAT) Score
62 / 100
Edmunds.com has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
38%
Satisfied
24%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Edmunds.com Customer Satisfaction vs. Competitors
Compared to its competitors, Edmunds.com's Customer Satisfaction score is rated right above CARQUEST.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Edmunds.com | 62% |
| CARQUEST | 59% |
| AutoTrader | 35% |
| CarGurus | 14% |
| Openbay | 0% |
| AutoWeb | 0% |
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Edmunds.com Customer Service
3.6/5
Edmunds.com has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Edmunds.com's Customer Service
Address
2401 Colorado Ave., Santa Monica, CA 90404
Website
http://www.edmunds.com
Phone Number
(855) 782-4711
Edmunds.com's Social Links
Quick Insights into Edmunds.com Customer Service
Edmunds.com's Customer Service score was rated highest by customers who have used Edmunds.com's products/services for Less than 1 Year.
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Ranked Edmunds.com Customer Service the Highest
Edmunds.com Customer Service Score by Usage
Edmunds.com's Customer Service score was rated 3.5 stars by customers who have used Edmunds.com's products/services for Less than 1 Year.
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Edmunds.com Customer Service vs. Competitors
Compared to its competitors, Edmunds.com's Customer Service score is rated right above CarGurus, and is preceded by Openbay.
| COMPANY | Customer Service Score | |
|---|---|---|
| Openbay | 5/5 |
| Edmunds.com | 3.6/5 |
| CarGurus | 3/5 |
| CARQUEST | 2.9/5 |
| AutoTrader | 2.8/5 |
| AutoWeb | 2.2/5 |
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Edmunds.com as an Employer
2.8/5
Edmunds.com has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Edmunds.com scored a 7 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Edmunds.com would recommend the brand to a friend. ENPS measures how likely Edmunds.com employees would recommend working at Edmunds.com to a friend.
Net Promoter Score
7
NPS Score
| 43% | Promoters |
|---|---|
| 21% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 29% | Promoters |
|---|---|
| 19% | Passive |
| 52% | Detractors |
