Frito-Lay, Inc. is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. read more

EMPLOYEE PARTICIPANTS: 964

TOTAL RATINGS: 7483

CEO: Steven William

Frito-Lay VP of Brand Strategy Salary

The average Frito-Lay VP of Brand Strategy earns an estimated $243,308 annually, which includes an estimated base salary of $190,808 with a $52,500 bonus. Frito-Lay's VP of Brand Strategy compensation is $52,923 more than the US average for a VP of Brand Strategy. VP of Brand Strategy salaries at Frito-Lay can range from $170,000 - $260,000.

The Marketing Department at Frito-Lay earns $572 more on average than the IT Department.

Last updated 20 days ago.

$55k

$100k

$149k

$200k

$658k

$243,308

Average Compensation

$190,808: avg. base

$52,500: avg. bonus

VP of Brand Strategy Salaries at Frito-Lay

VPs of Brand Strategy earn $96,994 more than Directors of Marketing.

Director of Marketing

$146k*

Senior Marketing Manager

$135k*

Marketing Manager

$130k*

Brand Manager

$116k*

Marketing Operations

$108k*

Content Strategist

$100k*

Event Planner

$91k*

Content Manager

$87k*

Business Analyst

$85k*

Copywriter

$84k*

Data Analyst

$82k*

SEM Manager

$82k*

Email Marketer

$79k*

Community Manager

$77k*

Marketing Associate

$74k*

SEO Specialist

$74k*

Social Media Manager

$68k*

* estimated salary

Compensation at Frito-Lay by Department

The Marketing Department averages $572 more than the IT Department, and $11,535 less than the Legal Department

Legal

$112,870 Avg. total comp.

+$12k

Marketing

$101,335 Avg. total comp.

$100,763 Avg. total comp.

-$572

VP of Brand Strategy Compensation by Gender (All Companies)

The average female VP of Brand Strategy at companies similar size to Frito-Lay reported making $239,000, while the average male VP of Brand Strategy at similar sized companies reported making $240,000.

How VPs of Brand Strategy at Frito-Lay Rate Their Compensation

The majority of VPs of Brand Strategy at Frito-Lay believe they're compensated fairly. 47% of VPs of Brand Strategy at Frito-Lay say they receive annual bonuses, and the vast majority (70%) are satisfied with their benefits. See more compensation ratings at Frito-Lay

Do you believe you're paid fairly?

52% Yes

Does your company give annual bonuses?

47% Yes

Are you satisfied with your Benefits?

70% Yes

See Frito-Lay VP of Brand Strategy Salaries by City

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