GfK VP of Marketing Salary | Comparably
GfK Claimed Company
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees. read more
EMPLOYEE
PARTICIPANTS
95
TOTAL
RATINGS
931
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GfK VP of Marketing Salary

The average GfK VP of Marketing earns an estimated $258,750 annually, which includes an estimated base salary of $204,967 with a $53,783 bonus. GfK's VP of Marketing compensation is $43,159 more than the US average for a VP of Marketing. VP of Marketing salaries at GfK can range from $145,000 - $650,000.

The Marketing Department at GfK earns $7,026 more on average than the Operations Department.

Last updated 10 months ago.

$50k
$105k
$157k
$210k
$358k
$515k
$650k
$258,750
Average Compensation
$204,967
avg. base
$53,783
avg. bonus

VP of Marketing Salaries at GfK

VPs of Marketing earn $64,791 more than Directors of Marketing.

Director of Marketing
$194k*
Senior Marketing Manager
$160k*
Brand Manager
$116k*
Marketing Manager
$112k*
Marketing Operations
$109k*
Content Strategist
$100k*
Event Planner
$92k*
Data Analyst
$90k*
Business Analyst
$89k*
Content Manager
$87k*
Copywriter
$85k*
SEM Manager
$82k*
Email Marketer
$80k*
Community Manager
$78k*
Social Media Manager
$75k*
Marketing Associate
$75k*
SEO Specialist
$74k*
* estimated salary

Compensation at GfK by Department

The Marketing Department averages $7,026 more than the Operations Department, and $2,663 less than the IT Department

IT
$100,838 Avg. total comp.
+$3k
Marketing
$98,175 Avg. total comp.
Operations
$91,149 Avg. total comp.
-$7k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to GfK reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to GfK reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at GfK Rate Their Compensation

The majority of VPs of Marketing at GfK believe they're not compensated fairly. 100% of VPs of Marketing at GfK say they receive annual bonuses, and the majority (45%) are not satisfied with their benefits. See more compensation ratings at GfK

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