My co-workers who all feel the same pressure.
Get a new HR person
We hold one another up.
Cutting hours, spending money where it isn't positively impacting the store level. Stop spending stupid money on ads and race cars.
As previously stated, appreciate those who make everyone's paycheck possible. The person sitting in an office is too far disconnected from the person actually on the floor serving the customers.
LISTEN to your employees, don't just hear them. The front line workers are who make YOUR paycheck possible, stop taking for granted they'll just bend over backwards with every whim of the CEO down to store level management. Treat those front line workers with the respect they deserve.