


Diverse employees at Ibotta have rated Team, Environment, and Work Culture as the highest categories they have scored
Women at Ibotta have rated Team, Outlook, and Office Culture as the highest categories they have scored
Ibotta employees are 11% more likely to recommend Ibotta as a great place to work
| 47% | Promoters |
|---|---|
| 17% | Passives |
| 36% | Detractors |
Working at Ibotta is rated average by 117 employees, across various culture dimensions. Ibotta employees are most satisfied about Environment, Perks And Benefits, and CEO Rating categories, putting Ibotta’s culture in the Top 40% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in Denver. See below in detail how working at Ibotta was rated by employees.
Overall Company Culture at Ibotta is rated B-
Last updated months ago
Ibotta ranks in the Top 40% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
Out of 160 Ibotta employee reviews, 83% were positive. The remaining 17% were constructive reviews with the goal of helping Ibotta improve their work culture.
| Positive Reviews | 83% |
|---|---|
| Constructive Feedback | 17% |
What is most positive about the culture and environment at your company?Giving back to the community
What is most positive about the culture and environment at your company?I think the transparecy and theyre willingness to be so welcoming.
What makes you most happy at work?I think the enviroment and support from within the company is the best.
What would you most like to see improved at your company?Things move really fast, it can sometimes be hard to stay up to date on the changes. I don't know how to fix it by more ways to stay up to date on changes would be great.
What's going wrong and how can it be improved?The CEO does not care about his employees and it trickles down.
What needs to change to make the company culture better?Bring back the old Ibotta. Where people were cared for. Outsourcing and cutting departments has left morale at an all time low. Little direction. Stop laying off people with value because you want someone cheaper.
Built in Denver, CO, Ibotta ("I bought a...") is a performance marketing platform allowing brands to deliver digital promotions to hundreds of millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Founded in 2011, Ibotta has credited American consumers with over $1.5 billion in cash rewards through our network. Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times.
Ibotta was founded in 2012 and its current CEO is Bryan Leach. Since its inception 14 years ago, Ibotta has grown to 800 employees.
Make Every Purchase Rewarding
| Headquarter | 1801 California St, Suite 400 Denver, CO 80202 United States of America |
|---|---|
| Website | www.ibotta.com |
| Founding Date | 2012 |
| Tel | 303-593-1633 |
| Company Status | Private |
| Jobs | ibotta.com/careers |
| Social Sites |
Ibotta competitors include RetailMeNot, Inc. and Shopkick. Ibotta ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Ibotta compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

Ibotta has 800 employees. 117 employees at Ibotta have reviewed Ibotta across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 117 Ibotta employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Ibotta are generally satisfied with their total compensation at Ibotta, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Ibotta are pleased with their team. 117 Participants grade the quality of their coworkers a B. The majority believe the meetings at Ibotta are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Ibotta believe the environment at Ibotta is positive. Most Participants believe the pace of work at Ibotta is extremely fast. About 68% of the employees at Ibotta work 8 hours or less, while 5% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Ibotta are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Ibotta is that the company was very prepared on their first day. Ibotta employees concluded that their overall onboarding experience was positive. 57% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Ibotta 86% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Ibotta's KPIs and OKRs is essential for its success. Out of 12 Ibotta employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 5 have said yes.
Bryan’s approval rate is just above average, putting Bryan in the Top 30% of all CEOs of similar-sized companies on Comparably, and in the Top 40% compared to the CEOs of all other companies in Denver. Bryan Leach is well regarded by employees for the Environment Ibotta offers, and ranks among the Top 15% of CEOs by employees in that category. Bryan is most liked by employees in the Business Development department and employees in the HR department. However, Hispanic or Latino employees have a slightly unfavorable view of the CEO. When compared to Ibotta’s competitors, Bryan Leach ranks just above Shopkick’s CEO David Fisch. With Bryan’s leadership, Ibotta employee respondents are most happy about their Environment and Perks And Benefits. Bryan was rated slightly below average for Professional Development.
The Ibotta Executive Team is rated a “C” and led by CEO Bryan Leach, Chief Technology Officer Luke Swanson, and Senior Vice President Marketing Richard Donahue
Bryan Leach CEO / President
Bryan Leach serves as the CEO / President of Ibotta.
Luke Swanson Chief Technology Officer
Luke Swanson serves as the Chief Technology Officer of Ibotta.
Richard Donahue Senior Vice President Marketing
Richard Donahue serves as the Senior Vice President Marketing of Ibotta.
Zev Barsky Senior Vice President of Operations
Zev Barsky serves as the Senior Vice President of Operations of Ibotta.
Timothy Gurba Vice President of Finance, FP&A
Timothy Gurba serves as the Vice President of Finance, FP&A of Ibotta.
Jeff Demoff Head of Machine Learning
Jeff Demoff serves as the Head of Machine Learning for Ibotta, Inc.. Jeff started at Ibotta, Inc. in October of 2018.... read more
Kane McCord Chief Operating Officer
Kane McCord serves as the Chief Operating Officer for Ibotta, Inc.. Kane started at Ibotta, Inc. in December of 2013.... read more
Erik Senescu Senior Vice President of Client Partnerships
Erik Senescu serves as the Senior Vice President of Client Partnerships of Ibotta, Inc.. Erik currently resides in the... read more

John Jackson SVP - Legal
John Jackson serves as the SVP - Legal of Ibotta, Inc.. John currently resides in the Greater Denver Area.
How much do people at Ibotta get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Ibotta is $93,486, or $44 per hour, while the estimated median salary is $95,601, or $45 per hour.
At Ibotta, the highest paid job is a Director of Sales at $242,000 annually and the lowest is an Admin Assistant at $36,965 annually. Average Ibotta salaries by department include: Customer Support at $60,094, Marketing at $77,977, Design at $99,577, and IT at $67,646. Half of Ibotta salaries are above $95,601.
73 employees at Ibotta rank their Compensation in the Top 50% of similar sized companies in the US (based on 226 ratings) while 70 employees at Ibotta rank their Perks And Benefits in the Top 25% of similar sized companies in the US (based on 77 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $56k | $56k | 1st Percentile |
20th Percentile $74k | $74k | 20th Percentile |
40th Percentile $88k | $88k | 40th Percentile |
60th Percentile $175k | $175k | 60th Percentile |
80th Percentile $271k | $271k | 80th Percentile |
100th Percentile $363k | $363k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Ibotta score the company 71/100 across various culture categories, placing Ibotta in the Top 40% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Ibotta across various culture dimensions.
Ibotta looks to promote diversity in its workforce by embracing a culture of inclusion and celebrating differences." Our grassroots, employee-led Diversity & Inclusion team, called Webotta is committed to enhancing the culture at Ibotta through educational events, mentorship and philanthropy.
Ibotta's PTO and Vacation policy typically gives unlimited days off a year with 80% of employees expected to be work free while out of office. Paid Time Off is Ibotta's 2nd most important benefit besides Healthcare when ranked by employees, with 25% of employees saying it is the most important benefit. Ibotta's benefits and PTO Package averages to represent a less than $500 cash value per month.

No Recent Jobs found for Ibotta on Comparably
Mark that you are interested and we will alert you when there are new positions available listed on Comparably
In 2019, Ibotta applied for 1 H1B visas. Of the work permits applied for, 100% were approved.
Ibotta has a total of 800 employees
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
All Industries | 26% | |
|---|---|---|
Engineering | 15% | |
Sales | 11% | |
IT | 9% | |
Marketing | 9% | |
Other | 29% |
Candidates By Location
Denver | 60% | |
|---|---|---|
Boulder | 6% | |
Englewood | 5% | |
Littleton | 5% | |
San Francisco | 2% | |
Other | 22% |
Acquiring a position in Ibotta's Internship Program is generally somewhat difficult. Why intern at Ibotta? Employees are happy at Ibotta and rate their office perks as neutral. It’s summer, interning should not be only a learning experience, but also an enjoyable one. Ibotta employees say they’re never bored at work. Additionally, 71% have developed close friendships with their co-workers.
What is Ibotta address?
Ibotta location is at 1801 California St, Suite 400
Who is the CEO of Ibotta?
Ibotta CEO is Bryan Leach, their score by employees is 71
What is Ibotta eNPS?
The eNPS for Ibotta is 11
What is the salary for Data Scientist in Ibotta?
Data Scientist average salary in the US is 111k
What are the salaries in the Product in Ibotta?
The average salaries for Product in Ibotta is 159k