Ibotta Culture | Comparably
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Ibotta Claimed Company
Built in Denver, CO, Ibotta ("I bought a...") is a performance marketing platform allowing brands to deliver digital promotions to hundreds of millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Founded in 2011, Ibotta has credited American consumers with over $1.5 billion in cash rewards through our network. Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times. read more
EMPLOYEE
PARTICIPANTS
117
TOTAL
RATINGS
1574

Ibotta Company Culture

Ibotta Culture

This score is derived from employee ratings & reviews
3.7/5
Ibotta's Overall Culture is rated B-

Top Rated Culture Dimensions

Ibotta CEO

Top 30%Top 30% of Similar Size Companies on Comparably
Bryan Leach Ibotta's CEO
Bryan Leach
71 /100

Diversity at Ibotta

Top 40%Top 40% of Similar Size Companies on Comparably
B-

Diverse employees at Ibotta have rated Team, Environment, and Work Culture as the highest categories they have scored

Women at Ibotta

Top 30%Top 30% of Similar Size Companies on Comparably
B

Women at Ibotta have rated Team, Outlook, and Office Culture as the highest categories they have scored

Ibotta eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 40%Top 40% of Similar Size Companies on Comparably

Recommend to a Friend?

11

Ibotta employees are 11% more likely to recommend Ibotta as a great place to work

47%Promoters
17%Passives
36%Detractors

Working at Ibotta

Working at Ibotta is rated average by 117 employees, across various culture dimensions. Ibotta employees are most satisfied about Environment, Perks And Benefits, and CEO Rating categories, putting Ibotta’s culture in the Top 40% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in Denver. See below in detail how working at Ibotta was rated by employees.

Overall Company Culture at Ibotta

B-

Overall Company Culture at Ibotta is rated B-

Last updated months ago

Top
40%

Ibotta ranks in the Top 40% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 117 Employees

View Results
0
20
40
60
80
100
Admin
94
Admin94
HR
94
HR94
Sales
76
Sales76
Business Dev
64
Business Dev64
Engineering
64
Engineering64
Customer Support
57
Customer Support57
Marketing
57
Marketing57
Product
53
Product53

Ibotta Employee Reviews

Out of 160 Ibotta employee reviews, 83% were positive. The remaining 17% were constructive reviews with the goal of helping Ibotta improve their work culture.

83%
17%
Positive Reviews83%
Constructive Feedback17%

Positive Reviews From Ibotta Employees

  • What is most positive about the culture and environment at your company?
    Giving back to the community
  • What is most positive about the culture and environment at your company?
    I think the transparecy and theyre willingness to be so welcoming.
  • What makes you most happy at work?
    I think the enviroment and support from within the company is the best.

Constructive Feedback From Ibotta Employees

  • What would you most like to see improved at your company?
    Things move really fast, it can sometimes be hard to stay up to date on the changes. I don't know how to fix it by more ways to stay up to date on changes would be great.
  • What's going wrong and how can it be improved?
    The CEO does not care about his employees and it trickles down.
  • What needs to change to make the company culture better?
    Bring back the old Ibotta. Where people were cared for. Outsourcing and cutting departments has left morale at an all time low. Little direction. Stop laying off people with value because you want someone cheaper.

Ibotta Company Information

Ibotta Company Overview

Built in Denver, CO, Ibotta ("I bought a...") is a performance marketing platform allowing brands to deliver digital promotions to hundreds of millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Founded in 2011, Ibotta has credited American consumers with over $1.5 billion in cash rewards through our network. Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. Ibotta was named to the 2021 Inc. 5000 list of fastest-growing private companies in the U.S. for the fourth year in a row, after debuting on the list in 2018. The company has also been named as a Top Workplace by The Denver Post four consecutive times.

Ibotta was founded in 2012 and its current CEO is Bryan Leach. Since its inception 14 years ago, Ibotta has grown to 800 employees.

Ibotta Mission, Vision & Values

Ibotta Mission Statement

Make Every Purchase Rewarding

Ibotta Values

  • Integrity
  • Boldness
  • Ownership
  • Teamwork
  • Transparency
  • A good idea can come from anywhere
Headquarter1801 California St, Suite 400
Denver, CO 80202
United States of America
Websitewww.ibotta.com
Founding Date2012
Tel303-593-1633
Company StatusPrivate
Jobsibotta.com/careers
Social Sites

Ibotta Competitors

Ibotta competitors include RetailMeNot, Inc. and Shopkick. Ibotta ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Ibotta compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    RetailMeNot, Inc. Logo
    RetailMeNot, Inc.
    4.3/5
  2. #2
    Ibotta's Logo
    Ibotta
    3.7/5
  3. #3
    Shopkick's Logo
    Shopkick
    2.6/5
A Day in the Life
A Day in the Life
Ibotta employees generally work 8.6 hrs a day
Work Hours
A Day in the Life
Employees at Ibotta report the work pace is extremely fast
Work Pace
A Day in the Life
On a typical day, employees at Ibotta have 4+ meetings
Meetings
A Day in the Life
85% of Ibotta employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Ibotta employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
67% of Ibotta employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Ibotta employees typically get valuable feedback on how to improve at work Once a month
Feedback
A Day in the Life
75% of Ibotta employees call their work environment positive
Environment

Ibotta Employees

Ibotta has 800 employees. 117 employees at Ibotta have reviewed Ibotta across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 117 Ibotta employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Ibotta are generally satisfied with their total compensation at Ibotta, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Ibotta are pleased with their team. 117 Participants grade the quality of their coworkers a B. The majority believe the meetings at Ibotta are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Ibotta believe the environment at Ibotta is positive. Most Participants believe the pace of work at Ibotta is extremely fast. About 68% of the employees at Ibotta work 8 hours or less, while 5% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Ibotta are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Ibotta - Employee Onboarding

The prevailing opinion from employees about joining Ibotta is that the company was very prepared on their first day. Ibotta employees concluded that their overall onboarding experience was positive. 57% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Ibotta KPIs and OKRs

At Ibotta 86% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Ibotta's KPIs and OKRs is essential for its success. Out of 12 Ibotta employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 5 have said yes.

AnswerPercent
Yes42%
No58%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes86%
No14%
Are the KPIs/OKRs for your department clear?

Ibotta CEO & Leadership

Ibotta CEO - Bryan Leach

Bryan Leach Ibotta's CEO
71 /100

Bryan’s approval rate is just above average, putting Bryan in the Top 30% of all CEOs of similar-sized companies on Comparably, and in the Top 40% compared to the CEOs of all other companies in Denver. Bryan Leach is well regarded by employees for the Environment Ibotta offers, and ranks among the Top 15% of CEOs by employees in that category. Bryan is most liked by employees in the Business Development department and employees in the HR department. However, Hispanic or Latino employees have a slightly unfavorable view of the CEO. When compared to Ibotta’s competitors, Bryan Leach ranks just above Shopkick’s CEO David Fisch. With Bryan’s leadership, Ibotta employee respondents are most happy about their Environment and Perks And Benefits. Bryan was rated slightly below average for Professional Development.

Ibotta Leadership

The Ibotta Executive Team is rated a “C” and led by CEO Bryan Leach, Chief Technology Officer Luke Swanson, and Senior Vice President Marketing Richard Donahue

  • Bryan Leach  CEO / President

    Bryan Leach CEO / President

    Bryan Leach serves as the CEO / President of Ibotta.

  • Luke Swanson Chief Technology Officer

    Luke Swanson serves as the Chief Technology Officer of Ibotta.

  • Richard Donahue Senior Vice President Marketing

    Richard Donahue serves as the Senior Vice President Marketing of Ibotta.

  • Zev Barsky Senior Vice President of Operations

    Zev Barsky serves as the Senior Vice President of Operations of Ibotta.

  • Timothy Gurba Vice President of Finance, FP&A

    Timothy Gurba serves as the Vice President of Finance, FP&A of Ibotta.

  • Jeff Demoff Head of Machine Learning

    Jeff Demoff serves as the Head of Machine Learning for Ibotta, Inc.. Jeff started at Ibotta, Inc. in October of 2018.... read more

  • Kane McCord Chief Operating Officer

    Kane McCord serves as the Chief Operating Officer for Ibotta, Inc.. Kane started at Ibotta, Inc. in December of 2013.... read more

  • Erik Senescu Senior Vice President of Client Partnerships

    Erik Senescu serves as the Senior Vice President of Client Partnerships of Ibotta, Inc.. Erik currently resides in the... read more

  • John Jackson  SVP - Legal

    John Jackson SVP - Legal

    John Jackson serves as the SVP - Legal of Ibotta, Inc.. John currently resides in the Greater Denver Area.

Ibotta Salaries

How much does Ibotta pay?

How much do people at Ibotta get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Ibotta is $93,486, or $44 per hour, while the estimated median salary is $95,601, or $45 per hour.

At Ibotta, the highest paid job is a Director of Sales at $242,000 annually and the lowest is an Admin Assistant at $36,965 annually. Average Ibotta salaries by department include: Customer Support at $60,094, Marketing at $77,977, Design at $99,577, and IT at $67,646. Half of Ibotta salaries are above $95,601.

73 employees at Ibotta rank their Compensation in the Top 50% of similar sized companies in the US (based on 226 ratings) while 70 employees at Ibotta rank their Perks And Benefits in the Top 25% of similar sized companies in the US (based on 77 ratings).

Last updated months ago.

1st Percentile
$56k
$56k1st Percentile
20th Percentile
$74k
$74k20th Percentile
40th Percentile
$88k
$88k40th Percentile
60th Percentile
$175k
$175k60th Percentile
80th Percentile
$271k
$271k80th Percentile
100th Percentile
$363k
$363k100th Percentile
$93,486*
Average Compensation
$95,601*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Ibotta Salaries by Department

Explore Ibotta Salaries

Diversity & Inclusion at Ibotta

Diverse employees at Ibotta score the company 71/100 across various culture categories, placing Ibotta in the Top 40% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Ibotta across various culture dimensions.

Ibotta looks to promote diversity in its workforce by embracing a culture of inclusion and celebrating differences." Our grassroots, employee-led Diversity & Inclusion team, called Webotta is committed to enhancing the culture at Ibotta through educational events, mentorship and philanthropy.

Ranked Culture the Highest

Women 93/100
Department - HR
Men 89/100
Tenure - 2 to 5 Years
Diverse Employees 57/100
Tenure - 1 to 2 Years

Ranked Culture the Lowest

Women 54/100
Tenure - 1 to 2 Years
Men 60/100
Department - Engineering
Diverse Employees N/A/100

Ibotta Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan

Office Perks

  • Free Food
  • Unique Office Space

Ibotta PTO

Ibotta's PTO and Vacation policy typically gives unlimited days off a year with 80% of employees expected to be work free while out of office. Paid Time Off is Ibotta's 2nd most important benefit besides Healthcare when ranked by employees, with 25% of employees saying it is the most important benefit. Ibotta's benefits and PTO Package averages to represent a less than $500 cash value per month.

AnswerPercent
Flex Time25%
Vacation Policy25%
Office Meals0%
401k Contribution50%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes20%
No80%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo17%
$1000 -$1500/mo0%
$500 -$1000/mo16%
Less than $500/mo67%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Ibotta Careers

Ibotta Jobs

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H1B Visa

In 2019, Ibotta applied for 1 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

Ibotta has a total of 800 employees

1
Total Applied
  • 100% Granted (1 out of 1)
  • 0% Denied ( out of 1)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 1)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 1)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Ibotta Know You Want To Work There

Overview of Candidates Interested in Ibotta on Comparably

Candidates By Department

All Industries
26%
Engineering
15%
Sales
11%
IT
9%
Marketing
9%
Other
29%

Candidates By Location

Denver
60%
Boulder
6%
Englewood
5%
Littleton
5%
San Francisco
2%
Other
22%

Ibotta Internship Program

Acquiring a position in Ibotta's Internship Program is generally somewhat difficult. Why intern at Ibotta? Employees are happy at Ibotta and rate their office perks as neutral. It’s summer, interning should not be only a learning experience, but also an enjoyable one. Ibotta employees say they’re never bored at work. Additionally, 71% have developed close friendships with their co-workers.

How difficult is it to get an internship at Ibotta?

Engineering
Very Difficult0%
Somewhat Difficult67%
Not Difficult33%
Difficult0%
Does Not Offer Internships0%
Answered by 3 Engineering Interns

Frequently Asked Questions regarding Ibotta

What is Ibotta address?

Ibotta location is at 1801 California St, Suite 400

Who is the CEO of Ibotta?

Ibotta CEO is Bryan Leach, their score by employees is 71

What is Ibotta eNPS?

The eNPS for Ibotta is 11

What is the salary for Data Scientist in Ibotta?

Data Scientist average salary in the US is 111k

What are the salaries in the Product in Ibotta?

The average salaries for Product in Ibotta is 159k

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