
Being paid market value would be a good start.
The CEO needs to actually start caring about the impact they have on society and his employees, not just the next liquidity event.
It would be great if they did a better job communicating company strategy to the rest of the organization. They also need to do a better job trusting managers with the budgets they have agreed to in regards to compensation.
I can definitely say the people are very friendly and I genuinely do enjoy working with my colleagues. However, if there is a bad apple, the company will not address the issue promptly and will let the issue get really bad.
It really depends on the definition of success. Internet brands will continue grow for years to come. However, they will never improve culture because they have optimized for extreme cost cutting. IB's products will continue to have less impact on markets because that is not their goal.