

Kool Smiles provides dental care services. Among its major competitors, Kool Smiles is ranked in 5th place for NPS while Olive Garden is 1st, and Walgreens is 2nd.
Kool Smiles's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Kool Smiles's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Jul 2022 -100 | Jul 2022 | -100 |
Aug 2023 -100 | Aug 2023 | -100 |
Mar 2024 -100 | Mar 2024 | -100 |
Kool Smiles is ranked #4 for NPS among its competitors. Olive Garden and Walgreens come in first and second, with Rite Aid coming in at third.
![]() Kool Smiles | ![]() Rite Aid | ![]() Walgreens | ![]() Olive Garden | |
| Global Ranking | #- | #286 | #394 | #429 |
| NPS | -100 | -17 | -7 | 6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.16B | $27.63B | $18.78B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Kool Smiles's NPS is rated right below Aspen Dental.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Olive Garden | 6 |
![]() | Walgreens | -7 |
![]() | Rite Aid | -17 |
![]() | Aspen Dental | -77 |
![]() | Kool Smiles | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Kool Smiles users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Kool Smiles's Customer Loyalty score is rated right above Aspen Dental, and is preceded by Rite Aid.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Olive Garden | 77% |
![]() | Walgreens | 75% |
![]() | Rite Aid | 68% |
![]() | Kool Smiles | 68% |
![]() | Aspen Dental | 55% |
Kool Smiles has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Kool Smiles’s product quality score is a 3.3 out of 5 as rated by its users and customers.
Compared to its competitors, Kool Smiles's Product Quality score is rated right above Walgreens, and is preceded by Olive Garden.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Olive Garden | 3.4/5 |
![]() | Kool Smiles | 3.3/5 |
![]() | Walgreens | 3.2/5 |
![]() | Rite Aid | 2.9/5 |
![]() | Aspen Dental | 1.5/5 |
Kool Smiles has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, Kool Smiles's ROI score is rated right above Aspen Dental, and is preceded by Rite Aid.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Olive Garden | 3.3/5 |
![]() | Walgreens | 3.1/5 |
![]() | Rite Aid | 3.1/5 |
![]() | Kool Smiles | 2.9/5 |
![]() | Aspen Dental | 1.5/5 |
Kool Smiles has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Kool Smiles's Customer Satisfaction score is rated right above Aspen Dental, and is preceded by Rite Aid.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Olive Garden | 62% |
![]() | Walgreens | 54% |
![]() | Rite Aid | 45% |
![]() | Kool Smiles | 33% |
![]() | Aspen Dental | 10% |
Kool Smiles has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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Marietta, GA
http://mykoolsmiles.com/
Compared to its competitors, Kool Smiles's Customer Service score is rated right above Aspen Dental, and is preceded by Rite Aid.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Olive Garden | 3.4/5 |
![]() | Walgreens | 3/5 |
![]() | Rite Aid | 3/5 |
![]() | Kool Smiles | 2.5/5 |
![]() | Aspen Dental | 1.5/5 |
Kool Smiles has a 3.4/5 stars for its overall company culture rated by their employees

Kool Smiles scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Kool Smiles would recommend the brand to a friend. ENPS measures how likely Kool Smiles employees would recommend working at Kool Smiles to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |