

Aspen Dental practices are committed to treating patients with the compassion and respect they deserve. The practices believe in providing comprehensive care that addresses both your short- and long-term dental care needs, and promise to provide an honest, judgment-free environment where it all comes down to great care. Among its major competitors, Aspen Dental is ranked in 6th place for NPS while Pacific Dental Services is 1st, and Walgreens is 2nd.Their current valuation is $9.79B
Aspen Dental's Net Promoter Score (NPS) is a -77 with 10% Promoters, 3% Passives, and 87% Detractors. Net Promoter Score tracks whether Aspen Dental's customers would recommend using the product based on a scale of -100 to 100.
| 10% | Promoters |
|---|---|
| 3% | Passives |
| 87% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -78 | Jan 2025 | -78 |
Feb 2025 -78 | Feb 2025 | -78 |
Mar 2025 -78 | Mar 2025 | -78 |
Apr 2025 -78 | Apr 2025 | -78 |
May 2025 -78 | May 2025 | -78 |
Jun 2025 -78 | Jun 2025 | -78 |
Jul 2025 -78 | Jul 2025 | -78 |
Aug 2025 -78 | Aug 2025 | -78 |
Oct 2025 -78 | Oct 2025 | -78 |
Nov 2025 -78 | Nov 2025 | -78 |
Dec 2025 -78 | Dec 2025 | -78 |
Jan 2026 -78 | Jan 2026 | -78 |
Aspen Dental is ranked #4 for NPS among its competitors. Pacific Dental Services and Walgreens come in first and second, with Heartland Dental coming in at third. Among those competitors, it is the lowest valued company behind Walgreens.
![]() Aspen Dental | ![]() Walgreens | ![]() Pacific Dental Services | ![]() Heartland Dental | |
| Global Ranking | #- | #394 | #- | #- |
| NPS | -77 | -7 | 0 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $9.79B | $27.63B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Aspen Dental's NPS 5 points higher than Female customers.
Aspen Dental's NPS was rated -88 by Male customers on Comparably.
Aspen Dental's NPS was rated -93 by Female customers on Comparably.
Aspen Dental's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -93 | Caucasian | -93 |
Hispanic or Latino -80 | Hispanic or Latino | -80 |
African American/Black -88 | African American/Black | -88 |
Asian or Pacific Islander -78 | Asian or Pacific Islander | -78 |
Native American -100 | Native American | -100 |
Other -97 | Other | -97 |
Aspen Dental's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Aspen Dental's NPS was rated the highest by customers who have used Aspen Dental's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -81 | Less than 1 Year | -81 |
1 to 2 Years -90 | 1 to 2 Years | -90 |
2 to 5 Years -96 | 2 to 5 Years | -96 |
5 to 10 Years -86 | 5 to 10 Years | -86 |
Over 10 Years -100 | Over 10 Years | -100 |
Compared to its competitors, Aspen Dental's NPS is rated right above Heartland Dental Care, and is preceded by North American Dental Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pacific Dental Services | 0 |
![]() | Walgreens | -7 |
![]() | Heartland Dental | -8 |
![]() | Smile Brands | -30 |
![]() | North American Dental Group | -57 |
![]() | Aspen Dental | -77 |
![]() | Heartland Dental Care | -78 |
![]() | Kool Smiles | -100 |
![]() | Great Expressions Dental Center | -100 |
Out of the 49 Aspen Dental customer reviews 4 were positive and 45 were constructive. Aspen Dental customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Aspen Dental users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Aspen Dental's Customer Loyalty score 2% higher than Male customers.
Aspen Dental's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
Aspen Dental's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 82% | 26-30 | 82% |
31-35 53% | 31-35 | 53% |
36-40 48% | 36-40 | 48% |
41-45 66% | 41-45 | 66% |
46-50 55% | 46-50 | 55% |
51-55 51% | 51-55 | 51% |
56-60 63% | 56-60 | 63% |
61-65 52% | 61-65 | 52% |
66+ 44% | 66+ | 44% |
Aspen Dental's Customer Loyalty score was rated the highest by customers who have used Aspen Dental's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aspen Dental's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Aspen Dental's Customer Loyalty score is rated right above Heartland Dental, and is preceded by Kool Smiles.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Great Expressions Dental Center | 100% |
![]() | Smile Brands | 81% |
![]() | Walgreens | 75% |
![]() | Pacific Dental Services | 71% |
![]() | Kool Smiles | 68% |
![]() | Aspen Dental | 55% |
![]() | Heartland Dental | 54% |
![]() | North American Dental Group | 49% |
![]() | Heartland Dental Care | 10% |
Aspen Dental has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Aspen Dental’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Biotech and Pharmaceuticals industry rated Aspen Dental's product the highest. Reviewers from the Tech industry rated Aspen Dental the lowest at 1.5.
Aspen Dental's Product Quality score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Transportation industry.
Aspen Dental's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Aspen Dental's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Aspen Dental's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Aspen Dental's Product Quality score was rated the highest by customers who have used Aspen Dental's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Aspen Dental's Product Quality score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Aspen Dental's Product Quality score is rated right above Great Expressions Dental Center, and is preceded by North American Dental Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Pacific Dental Services | 3.4/5 |
![]() | Kool Smiles | 3.3/5 |
![]() | Walgreens | 3.2/5 |
![]() | Heartland Dental | 3.1/5 |
![]() | Heartland Dental Care | 3/5 |
![]() | Smile Brands | 2.4/5 |
![]() | North American Dental Group | 2.3/5 |
![]() | Aspen Dental | 1.5/5 |
![]() | Great Expressions Dental Center | 1.5/5 |
Aspen Dental has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Aspen Dental's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Accounting industry think that they had the lowest ROI from Aspen Dental.
Aspen Dental's ROI score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Transportation industry.
Aspen Dental's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Aspen Dental's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Aspen Dental's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Aspen Dental's ROI score was rated the highest by customers who have used Aspen Dental's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Aspen Dental's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Aspen Dental's ROI score is rated right above Great Expressions Dental Center, and is preceded by Heartland Dental Care.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Pacific Dental Services | 3.4/5 |
![]() | Walgreens | 3.1/5 |
![]() | Heartland Dental | 2.9/5 |
![]() | Kool Smiles | 2.9/5 |
![]() | Smile Brands | 2.6/5 |
![]() | North American Dental Group | 2.4/5 |
![]() | Heartland Dental Care | 2.2/5 |
![]() | Aspen Dental | 1.5/5 |
![]() | Great Expressions Dental Center | 1.5/5 |
Aspen Dental has an overall Customer Satisfaction score of 10 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Aspen Dental's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Transportation industry.
Male customers rated Aspen Dental's Customer Satisfaction score 2 points higher than Female customers.
Very Satisfied | 6% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 10% | |
Very Dissatisfied | 77% |
Very Satisfied | 4% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 10% | |
Very Dissatisfied | 82% |
Aspen Dental's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.
Aspen Dental's Customer Satisfaction (CSAT) score was rated 10% according to Hispanic or Latino users and customers.
Aspen Dental's Customer Satisfaction (CSAT) score was rated 12% according to African American/Black users and customers.
Aspen Dental's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Aspen Dental's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Aspen Dental's Customer Satisfaction (CSAT) score was rated 6% according to Other users and customers.
Aspen Dental's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 24% | |||||||||||||||
| 26-30 | 24% | |||||||||||||||
| 31-35 | 12% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 8% | |||||||||||||||
| 46-50 | 9% | |||||||||||||||
| 51-55 | 13% | |||||||||||||||
| 56-60 | 4% | |||||||||||||||
| 61-65 | 5% | |||||||||||||||
| 66+ | 5% |
Aspen Dental's Customer Satisfaction score was rated the highest by customers who have used Aspen Dental's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Aspen Dental's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Construction",
"groupId": 510,
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"stars": 0,
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"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Education",
"groupId": 515,
"score": 6,
"stars": 0,
"csatScore": 6,
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"scoreClassName": "",
"scoreLabel": 6
},
{
"label": "Environmental Services",
"groupId": 516,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 8,
"stars": 0,
"csatScore": 8,
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"scoreClassName": "",
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{
"label": "Insurance",
"groupId": 526,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
"scoreLabel": 20
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 33,
"stars": 0,
"csatScore": 33,
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{
"label": "Military and Defense",
"groupId": 538,
"score": 10,
"stars": 0,
"csatScore": 10,
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"scoreClassName": "",
"scoreLabel": 10
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{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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"label": "Public Relations and Communications",
"groupId": 550,
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"label": "Real Estate",
"groupId": 554,
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"label": "Retail",
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]
}Compared to its competitors, Aspen Dental's Customer Satisfaction score is rated right above Smile Brands, and is preceded by Kool Smiles.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Heartland Dental Care | 100% |
![]() | Heartland Dental | 63% |
![]() | Pacific Dental Services | 56% |
![]() | Walgreens | 55% |
![]() | North American Dental Group | 40% |
![]() | Kool Smiles | 33% |
![]() | Aspen Dental | 10% |
![]() | Smile Brands | 0% |
![]() | Great Expressions Dental Center | 0% |
Aspen Dental has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Aspen Dental's overall Customer Service score rated by its users and customers.
800 W Fulton St, Chicago, IL 60607
http://www.aspendental.com
800-277-3633
Aspen Dental's Customer Service score was rated highest by customers from the Legal industry, and rated lowest by customers from the Transportation industry.
Aspen Dental's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Aspen Dental's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Aspen Dental's Customer Service score was rated 1.5 stars by customers ages 18-25 and customers ages 66+ on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Aspen Dental's Customer Service score was rated 1.5 stars by customers who have used Aspen Dental's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Aspen Dental's Customer Service score was rated the highest by Legal industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Aspen Dental's Customer Service score is rated right above Great Expressions Dental Center, and is preceded by Heartland Dental Care.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pacific Dental Services | 3.4/5 |
![]() | Heartland Dental | 3.1/5 |
![]() | Walgreens | 3/5 |
![]() | Kool Smiles | 2.5/5 |
![]() | North American Dental Group | 2.4/5 |
![]() | Smile Brands | 2.3/5 |
![]() | Heartland Dental Care | 2.2/5 |
![]() | Aspen Dental | 1.5/5 |
![]() | Great Expressions Dental Center | 1.5/5 |
Aspen Dental has a 2.8/5 stars for its overall company culture rated by their employees

Aspen Dental scored a -77 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Aspen Dental would recommend the brand to a friend. ENPS measures how likely Aspen Dental employees would recommend working at Aspen Dental to a friend.
| 10% | Promoters |
|---|---|
| 3% | Passive |
| 87% | Detractors |
| 32% | Promoters |
|---|---|
| 15% | Passive |
| 53% | Detractors |