12
NPS
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LA Fitness International
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About LA Fitness International's Brand
LA Fitness was born in Southern California in 1984. They continue to seek innovative ways to enhance the physical and emotional wellbeing Among its major competitors, LA Fitness International is ranked in 1st place for NPS while 24 Hour Fitness is 2nd, and Anytime Fitness is 3rd.
Brand at a Glance
65%
Customer Loyalty
3.1/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
LA Fitness International Ranking
- #1 / 4 of its competitors
LA Fitness International NPS
LA Fitness International's Net Promoter Score (NPS) is a 12 with 37% Promoters, 38% Passives, and 25% Detractors. Net Promoter Score tracks whether LA Fitness International's customers would recommend using the product based on a scale of -100 to 100.
LA Fitness International Overall NPS
| 37% | Promoters |
|---|---|
| 38% | Passives |
| 25% | Detractors |
LA Fitness International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 100 | Sep 2020 | 100 |
Dec 2021 50 | Dec 2021 | 50 |
Apr 2022 33 | Apr 2022 | 33 |
Feb 2023 25 | Feb 2023 | 25 |
Apr 2023 40 | Apr 2023 | 40 |
Oct 2023 17 | Oct 2023 | 17 |
Jul 2024 27 | Jul 2024 | 27 |
Feb 2025 12 | Feb 2025 | 12 |
How Other Brands Compare
LA Fitness International is ranked first for NPS among its competitors. 24 Hour Fitness and Anytime Fitness come in second and third, with Planet Fitness coming in at #4.
LA Fitness International |  Planet Fitness |  Anytime Fitness |  24 Hour Fitness | |
| Global Ranking | #- | #433 | #631 | #- |
| NPS | 12 | -32 | -13 | -12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $6.52B | - | $7.13B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LA Fitness International NPS vs. Competitors
Compared to its competitors, LA Fitness International's NPS is rated right above 24 Hour Fitness.
| COMPANY | NPS Score | |
|---|---|---|
| LA Fitness International | 12 |
| 24 Hour Fitness | -12 |
| Anytime Fitness | -13 |
 | Gold's Gym | -25 |
| Planet Fitness | -32 |
LA Fitness International Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of LA Fitness International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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LA Fitness International Customer Loyalty vs. Competitors
Compared to its competitors, LA Fitness International's Customer Loyalty score is rated right below Anytime Fitness.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 24 Hour Fitness | 79% |
| Planet Fitness | 77% |
| Gold's Gym | 75% |
| Anytime Fitness | 71% |
| LA Fitness International | 65% |
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LA Fitness International Product Quality
3.1/5
LA Fitness International has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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LA Fitness International Product Information
LA Fitness International’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://lafitness.com
- Company Size
- 10,000+ Employees
Industry
Tech
Healthcare
LA Fitness International Product Quality vs. Competitors
Compared to its competitors, LA Fitness International's Product Quality score is rated right above Anytime Fitness.
| COMPANY | Product Quality Score | |
|---|---|---|
| LA Fitness International | 3.1/5 |
| Anytime Fitness | 3/5 |
| 24 Hour Fitness | 2.8/5 |
| Gold's Gym | 2.6/5 |
| Planet Fitness | 2.6/5 |
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LA Fitness International Pricing
LA Fitness International ROI & Value For Money
3.4/5
LA Fitness International has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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LA Fitness International Pricing vs. Competitors
Compared to its competitors, LA Fitness International's ROI score is rated right above 24 Hour Fitness.
| COMPANY | Pricing Score | |
|---|---|---|
| LA Fitness International | 3.4/5 |
| 24 Hour Fitness | 2.9/5 |
| Anytime Fitness | 2.7/5 |
| Planet Fitness | 2.7/5 |
| Gold's Gym | 2.4/5 |
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LA Fitness International Customer Satisfaction (CSAT)
LA Fitness International Customer Satisfaction (CSAT) Score
75 / 100
LA Fitness International has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
LA Fitness International Customer Satisfaction vs. Competitors
Compared to its competitors, LA Fitness International's Customer Satisfaction score is rated right above Anytime Fitness.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| LA Fitness International | 75% |
| Anytime Fitness | 49% |
| 24 Hour Fitness | 44% |
| Gold's Gym | 43% |
| Planet Fitness | 38% |
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LA Fitness International Customer Service
3.5/5
LA Fitness International has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About LA Fitness International's Customer Service
Address
6400 Irvine Boulevard, Irvine, CA 92620
Website
http://lafitness.com
Phone Number
949-502-2043
LA Fitness International Customer Service vs. Competitors
Compared to its competitors, LA Fitness International's Customer Service score is rated right above 24 Hour Fitness.
| COMPANY | Customer Service Score | |
|---|---|---|
| LA Fitness International | 3.5/5 |
| 24 Hour Fitness | 2.8/5 |
| Anytime Fitness | 2.8/5 |
| Gold's Gym | 2.5/5 |
| Planet Fitness | 2.4/5 |
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LA Fitness International as an Employer
Consumer vs. Employees
LA Fitness International scored a 12 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of LA Fitness International would recommend the brand to a friend. ENPS measures how likely LA Fitness International employees would recommend working at LA Fitness International to a friend.
Net Promoter Score
12
NPS Score
| 37% | Promoters |
|---|---|
| 38% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 17% | Promoters |
|---|---|
| 25% | Passive |
| 58% | Detractors |
