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NPS
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MUFG Union Bank
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About MUFG Union Bank's Brand
Union Bank personifies relationship banking & responsible banking. Among its major competitors, MUFG Union Bank is ranked in 4th place for NPS while Mitsubishi UFJ Financial Group is 1st, and Wells Fargo is 2nd.Their current market cap is $84.89M
Brand at a Glance
78%
Customer Loyalty
3.1/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
MUFG Union Bank Ranking
- #3 / 4 of its competitors
MUFG Union Bank NPS
MUFG Union Bank's Net Promoter Score (NPS) is a 2 with 42% Promoters, 18% Passives, and 40% Detractors. Net Promoter Score tracks whether MUFG Union Bank's customers would recommend using the product based on a scale of -100 to 100.
MUFG Union Bank Overall NPS
| 42% | Promoters |
|---|---|
| 18% | Passives |
| 40% | Detractors |
MUFG Union Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 2 | Sep 2022 | 2 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 5 | Nov 2022 | 5 |
Feb 2023 5 | Feb 2023 | 5 |
Mar 2023 2 | Mar 2023 | 2 |
Apr 2023 0 | Apr 2023 | 0 |
May 2023 2 | May 2023 | 2 |
Jun 2023 1 | Jun 2023 | 1 |
Jul 2023 3 | Jul 2023 | 3 |
Jan 2024 4 | Jan 2024 | 4 |
Jun 2025 4 | Jun 2025 | 4 |
Oct 2025 2 | Oct 2025 | 2 |
How Other Brands Compare
MUFG Union Bank is ranked third for NPS among its competitors. Mitsubishi UFJ Financial Group and Wells Fargo come in first and second, with U.S. Bank coming in at #4. Among those competitors, it is the lowest valued company behind Wells Fargo.
MUFG Union Bank |  Wells Fargo |  U.S. Bank |  Mitsubishi UFJ Financial Group | |
| Global Ranking | #- | #139 | #- | #- |
| NPS | 2 | 7 | -8 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $84.89M | $156.41B | $83.89B | $74.29B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MUFG Union Bank NPS by Gender
Male customers rated MUFG Union Bank's NPS 2 points higher than Female customers.
Male
36
MUFG Union Bank's NPS was rated 36 by Male customers on Comparably.
49%
Promoters
38%
Passives
13%
Detractors
Female
34
MUFG Union Bank's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
MUFG Union Bank NPS by Ethnicity
MUFG Union Bank's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
MUFG Union Bank NPS by Age
MUFG Union Bank's NPS was rated 25 points by customers ages 18-25 on Comparably.
MUFG Union Bank NPS by Usage
MUFG Union Bank's NPS was rated the highest by customers who have used MUFG Union Bank's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 14 | 1 to 2 Years | 14 |
Over 10 Years -50 | Over 10 Years | -50 |
MUFG Union Bank NPS vs. Competitors
Compared to its competitors, MUFG Union Bank's NPS is rated right above Chase Capital Partners, and is preceded by Union Bank & Trust.
| COMPANY | NPS Score | |
|---|---|---|
| Mitsubishi UFJ Financial Group | 100 |
| Wells Fargo | 7 |
 | Union Bank & Trust | 6 |
| MUFG Union Bank | 2 |
 | Chase Capital Partners | N/A |
 | Arrow Global | N/A |
| U.S. Bank | -8 |
 | Synchrony | -43 |
MUFG Union Bank Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of MUFG Union Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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MUFG Union Bank Customer Loyalty Score by Gender
Female customers rated MUFG Union Bank's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
MUFG Union Bank Customer Loyalty Score by Ethnicity
MUFG Union Bank's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
MUFG Union Bank Customer Loyalty Score by Age
MUFG Union Bank's Customer Loyalty score was rated 33% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
MUFG Union Bank Customer Loyalty Score by Usage
MUFG Union Bank's Customer Loyalty score was rated the highest by customers who have used MUFG Union Bank's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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MUFG Union Bank Customer Loyalty Score by Industry
MUFG Union Bank's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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MUFG Union Bank Customer Loyalty vs. Competitors
Compared to its competitors, MUFG Union Bank's Customer Loyalty score is rated right above U.S. Bank, and is preceded by Union Bank & Trust.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Union Bank & Trust | 89% |
| MUFG Union Bank | 78% |
| U.S. Bank | 78% |
| Wells Fargo | 71% |
| Synchrony | 68% |
| Mitsubishi UFJ Financial Group | N/A |
| Chase Capital Partners | N/A |
| Arrow Global | N/A |
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MUFG Union Bank Product Quality
3.1/5
MUFG Union Bank has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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MUFG Union Bank Product Information
MUFG Union Bank’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated MUFG Union Bank's product the highest. Reviewers from the Accounting industry rated MUFG Union Bank the lowest at 3.3.
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into MUFG Union Bank Product Quality
MUFG Union Bank's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used MUFG Union Bank's products/services for Over 10 Years.
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Ranked MUFG Union Bank Product Quality the Highest
Ranked MUFG Union Bank Product Quality the Lowest
MUFG Union Bank Product Quality Score by Gender
Female customers rated MUFG Union Bank's Product Quality score 0.9 stars higher than Male customers.
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Male
3.7/5
Female
4.6/5
MUFG Union Bank Product Quality Score by Ethnicity
MUFG Union Bank's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
MUFG Union Bank Product Quality Score by Age
MUFG Union Bank's Product Quality score was rated 2.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
MUFG Union Bank Product Quality Score by Usage
MUFG Union Bank's Product Quality score was rated the highest by customers who have used MUFG Union Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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MUFG Union Bank Product Quality Score by Industry
MUFG Union Bank's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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MUFG Union Bank Product Quality vs. Competitors
Compared to its competitors, MUFG Union Bank's Product Quality score is rated right above U.S. Bank, and is preceded by Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mitsubishi UFJ Financial Group | 5/5 |
| Union Bank & Trust | 3.5/5 |
| Wells Fargo | 3.4/5 |
| MUFG Union Bank | 3.1/5 |
| U.S. Bank | 2.8/5 |
| Synchrony | 2.1/5 |
| Chase Capital Partners | N/A |
| Arrow Global | N/A |
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MUFG Union Bank Pricing
MUFG Union Bank ROI & Value For Money
3.6/5
MUFG Union Bank has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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MUFG Union Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from MUFG Union Bank.
Quick Insights into MUFG Union Bank ROI
MUFG Union Bank's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used MUFG Union Bank's products/services for Over 10 Years.
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Ranked MUFG Union Bank ROI the Highest
Ranked MUFG Union Bank ROI the Lowest
MUFG Union Bank ROI Score by Gender
Female customers rated MUFG Union Bank's ROI score 0.5 stars higher than Male customers.
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Male
4.1/5
Female
4.6/5
MUFG Union Bank ROI Score by Ethnicity
MUFG Union Bank's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
MUFG Union Bank ROI Score by Age
MUFG Union Bank's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
MUFG Union Bank ROI Score by Usage
MUFG Union Bank's ROI score was rated the highest by customers who have used MUFG Union Bank's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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MUFG Union Bank ROI Score by Industry
MUFG Union Bank's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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MUFG Union Bank Pricing vs. Competitors
Compared to its competitors, MUFG Union Bank's ROI score is rated right above Wells Fargo.
| COMPANY | Pricing Score | |
|---|---|---|
| MUFG Union Bank | 3.6/5 |
| Wells Fargo | 3.4/5 |
| Union Bank & Trust | 3.2/5 |
| U.S. Bank | 2.8/5 |
| Synchrony | 2.1/5 |
| Mitsubishi UFJ Financial Group | N/A |
| Chase Capital Partners | N/A |
| Arrow Global | N/A |
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MUFG Union Bank Customer Satisfaction (CSAT)
MUFG Union Bank Customer Satisfaction (CSAT) Score
56 / 100
MUFG Union Bank has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
36%
Satisfied
20%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
12%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into MUFG Union Bank Customer Satisfaction
MUFG Union Bank's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked MUFG Union Bank Customer Satisfaction the Highest
Ranked MUFG Union Bank Customer Satisfaction the Lowest
MUFG Union Bank Customer Satisfaction Score by Gender
Female customers rated MUFG Union Bank's Customer Satisfaction score 66 points higher than Male customers.
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34 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
MUFG Union Bank Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
MUFG Union Bank's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
MUFG Union Bank Customer Satisfaction Score by Usage
MUFG Union Bank's Customer Satisfaction score was rated 50 points by customers who have used MUFG Union Bank's products/services for Less than 1 Year.
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MUFG Union Bank Customer Satisfaction vs. Competitors
Compared to its competitors, MUFG Union Bank's Customer Satisfaction score is rated right above U.S. Bank, and is preceded by Wells Fargo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mitsubishi UFJ Financial Group | 100% |
| Union Bank & Trust | 64% |
| Wells Fargo | 60% |
| MUFG Union Bank | 56% |
| U.S. Bank | 51% |
| Synchrony | 30% |
| Chase Capital Partners | 0% |
| Arrow Global | 0% |
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MUFG Union Bank Customer Service
3.5/5
MUFG Union Bank has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About MUFG Union Bank's Customer Service
Address
1251 Avenue of the Americas, New York City, NY 10020
Website
https://www.unionbank.com/personal-banking/index.jsp
Phone Number
(800) 238-4486
MUFG Union Bank's Social Links
Quick Insights into MUFG Union Bank Customer Service
MUFG Union Bank's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used MUFG Union Bank's products/services for Over 10 Years.
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Ranked MUFG Union Bank Customer Service the Highest
Ranked MUFG Union Bank Customer Service the Lowest
MUFG Union Bank Customer Service Score by Gender
Female customers rated MUFG Union Bank's Customer Service score 0.3 stars higher than Male customers.
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Male
4.3/5
Female
4.6/5
MUFG Union Bank Customer Service Score by Ethnicity
MUFG Union Bank's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
MUFG Union Bank Customer Service Score by Age
MUFG Union Bank's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
MUFG Union Bank Customer Service Score by Usage
MUFG Union Bank's Customer Service score was rated the highest by customers who have used MUFG Union Bank's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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MUFG Union Bank Customer Service Score by Industry
MUFG Union Bank's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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MUFG Union Bank Customer Service vs. Competitors
Compared to its competitors, MUFG Union Bank's Customer Service score is rated right above U.S. Bank, and is preceded by Union Bank & Trust.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wells Fargo | 3.5/5 |
| Union Bank & Trust | 3.5/5 |
| MUFG Union Bank | 3.5/5 |
| U.S. Bank | 2.9/5 |
| Synchrony | 2/5 |
| Mitsubishi UFJ Financial Group | N/A |
| Chase Capital Partners | N/A |
| Arrow Global | N/A |
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MUFG Union Bank as an Employer
2.8/5
MUFG Union Bank has a 2.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
MUFG Union Bank scored a 2 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of MUFG Union Bank would recommend the brand to a friend. ENPS measures how likely MUFG Union Bank employees would recommend working at MUFG Union Bank to a friend.
Net Promoter Score
2
NPS Score
| 42% | Promoters |
|---|---|
| 18% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 30% | Promoters |
|---|---|
| 25% | Passive |
| 45% | Detractors |
