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NPS
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Nautica
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About Nautica's Brand
Nautica is a leading water-inspired global lifestyle brand including men’s, women’s and children’s apparel and accessories. Among its major competitors, Nautica is ranked in 5th place for NPS while Ralph Lauren Corporation is 1st, and Lacoste is 2nd.
Brand at a Glance
64%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
Nautica Ranking
- #3 / 4 of its competitors
Nautica NPS
Nautica's Net Promoter Score (NPS) is a 0 with 46% Promoters, 8% Passives, and 46% Detractors. Net Promoter Score tracks whether Nautica's customers would recommend using the product based on a scale of -100 to 100.
Nautica Overall NPS
| 46% | Promoters |
|---|---|
| 8% | Passives |
| 46% | Detractors |
Nautica NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -7 | Nov 2024 | -7 |
Jan 2025 -5 | Jan 2025 | -5 |
Feb 2025 -7 | Feb 2025 | -7 |
Mar 2025 -6 | Mar 2025 | -6 |
May 2025 -4 | May 2025 | -4 |
Jun 2025 -6 | Jun 2025 | -6 |
Oct 2025 -4 | Oct 2025 | -4 |
Nov 2025 -2 | Nov 2025 | -2 |
Dec 2025 0 | Dec 2025 | 0 |
Jan 2026 1 | Jan 2026 | 1 |
Mar 2026 1 | Mar 2026 | 1 |
Apr 2026 -1 | Apr 2026 | -1 |
How Other Brands Compare
Nautica is ranked third for NPS among its competitors. Calvin Klein and Oakley come in first and second, with Macy's coming in at #4.
Nautica |  Macy's |  Oakley |  Calvin Klein | |
| Global Ranking | #- | #254 | #269 | #413 |
| NPS | 0 | -11 | 21 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.88B | - | $5.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nautica NPS by Gender
Male customers rated Nautica's NPS 48 points higher than Female customers.
Male
6
Nautica's NPS was rated 6 by Male customers on Comparably.
50%
Promoters
6%
Passives
44%
Detractors
Female
-42
Nautica's NPS was rated -42 by Female customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
Nautica NPS by Ethnicity
Nautica's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other -50 | Other | -50 |
Nautica NPS by Age
Nautica's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Nautica NPS by Usage
Nautica's NPS was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Nautica NPS vs. Competitors
Compared to its competitors, Nautica's NPS is rated right above Macy's, and is preceded by Oakley.
| COMPANY | NPS Score | |
|---|---|---|
 | Ralph Lauren Corporation | 44 |
 | Lacoste | 33 |
| Calvin Klein | 30 |
| Oakley | 21 |
| Nautica | 0 |
| Macy's | -11 |
Nautica Customer Reviews
Out of the 10 Nautica customer reviews 4 were positive and 6 were constructive. Nautica customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Nautica Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Nautica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nautica Customer Loyalty Score by Gender
Male customers rated Nautica's Customer Loyalty score 9% higher than Female customers.
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Male
70%
Yes
Female
61%
Yes
Nautica Customer Loyalty Score by Ethnicity
Nautica's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nautica.
55
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
55
out of 100
Other
Nautica Customer Loyalty Score by Age
Nautica's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
51-55 70% | 51-55 | 70% |
61-65 87% | 61-65 | 87% |
66+ 33% | 66+ | 33% |
Nautica Customer Loyalty Score by Usage
Nautica's Customer Loyalty score was rated the highest by customers who have used Nautica's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Nautica Customer Loyalty Score by Industry
Nautica's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Tech industry customers.
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Nautica Customer Loyalty vs. Competitors
Compared to its competitors, Nautica's Customer Loyalty score is rated right below Oakley.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ralph Lauren Corporation | 84% |
| Lacoste | 78% |
| Calvin Klein | 77% |
| Macy's | 77% |
| Oakley | 75% |
| Nautica | 64% |
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Nautica Product Quality
3.4/5
Nautica has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Nautica Product Information
Nautica’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Nautica's product the highest. Reviewers from the Government and Public Policy industry rated Nautica the lowest at 3.5.
- Website
- http://www.nautica.com/
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Social
Quick Insights into Nautica Product Quality
Nautica's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
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Ranked Nautica Product Quality the Highest
Ranked Nautica Product Quality the Lowest
Nautica Product Quality Score by Gender
Male customers rated Nautica's Product Quality score 0.8 stars higher than Female customers.
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Male
3.5/5
Female
2.7/5
Nautica Product Quality Score by Ethnicity
Nautica's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Nautica.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.6 | Other | 2.6 |
Nautica Product Quality Score by Age
Nautica's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.4 | 31-35 | 3.4 |
51-55 3.5 | 51-55 | 3.5 |
61-65 3 | 61-65 | 3 |
66+ 2.6 | 66+ | 2.6 |
Nautica Product Quality Score by Usage
Nautica's Product Quality score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nautica Product Quality Score by Industry
Nautica's Product Quality score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.
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Nautica Product Quality vs. Competitors
Compared to its competitors, Nautica's Product Quality score is rated right above Macy's, and is preceded by Oakley.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ralph Lauren Corporation | 4.3/5 |
| Lacoste | 4.2/5 |
| Calvin Klein | 4.2/5 |
| Oakley | 3.6/5 |
| Nautica | 3.4/5 |
| Macy's | 3.1/5 |
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Nautica Pricing
Nautica ROI & Value For Money
3.1/5
Nautica has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Nautica Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Nautica.
Quick Insights into Nautica ROI
Nautica's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
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Ranked Nautica ROI the Highest
Ranked Nautica ROI the Lowest
Nautica ROI Score by Gender
Male customers rated Nautica's ROI score 0.5 stars higher than Female customers.
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Male
3.4/5
Female
2.9/5
Nautica ROI Score by Ethnicity
Nautica's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3 | Other | 3 |
Nautica ROI Score by Age
Nautica's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
51-55 3.3 | 51-55 | 3.3 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3 | 66+ | 3 |
Nautica ROI Score by Usage
Nautica's ROI score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nautica ROI Score by Industry
Nautica's ROI score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Nautica Pricing vs. Competitors
Compared to its competitors, Nautica's ROI score is rated right above Macy's, and is preceded by Oakley.
| COMPANY | Pricing Score | |
|---|---|---|
| Ralph Lauren Corporation | 4/5 |
| Lacoste | 4/5 |
| Calvin Klein | 3.9/5 |
| Oakley | 3.4/5 |
| Nautica | 3.1/5 |
| Macy's | 3.1/5 |
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Nautica Customer Satisfaction (CSAT)
Nautica Customer Satisfaction (CSAT) Score
66 / 100
Nautica has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
39%
Satisfied
27%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
4%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nautica Customer Satisfaction
Nautica's Customer Satisfaction score was rated highest by customers who have used Nautica's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Nautica Customer Satisfaction the Highest
Ranked Nautica Customer Satisfaction the Lowest
Nautica Customer Satisfaction Score by Gender
Male customers rated Nautica's Customer Satisfaction score 35 points higher than Female customers.
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78 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
43 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 28% | |
Very Dissatisfied | 29% |
Nautica Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nautica's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
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62 / 100
Very Satisfied
37%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
38%
CSAT according to Hispanic or Latino
Nautica's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Nautica's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Nautica's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Nautica's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
25%
Nautica Customer Satisfaction Score by Age
Nautica's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 25% |
Nautica Customer Satisfaction Score by Usage
Nautica's Customer Satisfaction score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nautica Customer Satisfaction Score by Industry
Nautica's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Government and Public Policy industry customers.
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}Nautica Customer Satisfaction vs. Competitors
Compared to its competitors, Nautica's Customer Satisfaction score is rated right above Oakley, and is preceded by Calvin Klein.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lacoste | 85% |
| Ralph Lauren Corporation | 84% |
| Calvin Klein | 80% |
| Nautica | 67% |
| Oakley | 63% |
| Macy's | 52% |
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Nautica Customer Service
3/5
Nautica has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Nautica's Customer Service
Address
New York City, NY
Website
http://www.nautica.com/
Quick Insights into Nautica Customer Service
Nautica's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Nautica's products/services for Over 10 Years.
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Ranked Nautica Customer Service the Highest
Ranked Nautica Customer Service the Lowest
Nautica Customer Service Score by Gender
Male customers rated Nautica's Customer Service score 0.5 stars higher than Female customers.
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Male
3.3/5
Female
2.8/5
Nautica Customer Service Score by Ethnicity
Nautica's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 2.9 | Other | 2.9 |
Nautica Customer Service Score by Age
Nautica's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.4 | 31-35 | 3.4 |
51-55 3.5 | 51-55 | 3.5 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.7 | 66+ | 2.7 |
Nautica Customer Service Score by Usage
Nautica's Customer Service score was rated the highest by customers who have used Nautica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Nautica Customer Service Score by Industry
Nautica's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Nautica Customer Service vs. Competitors
Compared to its competitors, Nautica's Customer Service score is rated right above Macy's, and is preceded by Oakley.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ralph Lauren Corporation | 4.2/5 |
| Lacoste | 4.1/5 |
| Calvin Klein | 4/5 |
| Oakley | 3.3/5 |
| Nautica | 3/5 |
| Macy's | 2.9/5 |
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Consumer vs. Employees
Nautica scored a 0 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Nautica would recommend the brand to a friend. ENPS measures how likely Nautica employees would recommend working at Nautica to a friend.
Net Promoter Score
0
NPS Score
| 46% | Promoters |
|---|---|
| 8% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 31% | Promoters |
|---|---|
| 6% | Passive |
| 63% | Detractors |
