
base salary is competitive with benchmark companies
vision, understanding what leadership is and (hint: it's about more than hitting revenue targets), rewarding true leadership, and ridding the organization of its many incompetent senior personnel more than a few of whom routinely exhibit toxic behavior
Encouraging and rewarding innovation (current culture punishes it); aligning support functions against market-driven goals vs. current state of functional tyranny; clearing out incompetent senior managers and "survivors" who manage up well but often lack even basic managerial and leadership skills