5
NPS
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Take-Two Interactive Software
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About Take-Two Interactive Software's Brand
Take-Two Interactive Software is a company developing online games in many genres. Among its major competitors, Take-Two Interactive Software is ranked in 3rd place for NPS while Rockstar Games is 1st, and Ubisoft is 2nd.Their current market cap is $22.44B
Brand at a Glance
70%
Customer Loyalty
3.6/5
Product Quality
3.2/5
Pricing
2.8/5
Customer Service
Take-Two Interactive Software Ranking
- #3 / 4 of its competitors
Take-Two Interactive Software NPS
Take-Two Interactive Software's Net Promoter Score (NPS) is a 5 with 40% Promoters, 25% Passives, and 35% Detractors. Net Promoter Score tracks whether Take-Two Interactive Software's customers would recommend using the product based on a scale of -100 to 100.
Take-Two Interactive Software Overall NPS
| 40% | Promoters |
|---|---|
| 25% | Passives |
| 35% | Detractors |
Take-Two Interactive Software NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -5 | Oct 2023 | -5 |
Dec 2023 0 | Dec 2023 | 0 |
Feb 2024 1 | Feb 2024 | 1 |
Mar 2024 1 | Mar 2024 | 1 |
Apr 2024 2 | Apr 2024 | 2 |
Jun 2024 -2 | Jun 2024 | -2 |
Jul 2024 -1 | Jul 2024 | -1 |
Feb 2025 0 | Feb 2025 | 0 |
Mar 2025 1 | Mar 2025 | 1 |
Apr 2025 0 | Apr 2025 | 0 |
May 2025 2 | May 2025 | 2 |
Jan 2026 5 | Jan 2026 | 5 |
How Other Brands Compare
Take-Two Interactive Software is ranked third for NPS among its competitors. Rockstar Games and Ubisoft come in first and second, with Electronic Arts (EA) coming in at #4. Among those competitors, it is the lowest valued company behind Electronic Arts (EA).
Take-Two Interactive Software |  Rockstar Games |  Ubisoft |  Electronic Arts (EA) | |
| Global Ranking | #- | #27 | #80 | #- |
| NPS | 5 | 38 | 13 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $22.44B | $20.75B | - | $41.98B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Take-Two Interactive Software NPS by Gender
Take-Two Interactive Software's NPS was rated -7 by Male customers on Comparably.
Male
-7
Take-Two Interactive Software's NPS was rated -7 by Male customers on Comparably.
33%
Promoters
27%
Passives
40%
Detractors
Female
N/A
Take-Two Interactive Software's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Take-Two Interactive Software NPS by Ethnicity
Take-Two Interactive Software's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -75 | Caucasian | -75 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Take-Two Interactive Software NPS by Age
Take-Two Interactive Software's NPS was rated 30 points by customers ages 18-25 on Comparably.
Take-Two Interactive Software NPS by Usage
Take-Two Interactive Software's NPS was rated the highest by customers who have used Take-Two Interactive Software's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
Over 10 Years 0 | Over 10 Years | 0 |
Take-Two Interactive Software NPS vs. Competitors
Compared to its competitors, Take-Two Interactive Software's NPS is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | NPS Score | |
|---|---|---|
| Rockstar Games | 38 |
| Ubisoft | 13 |
| Take-Two Interactive Software | 5 |
| Electronic Arts (EA) | -11 |
 | Rockstar North | -11 |
Take-Two Interactive Software Customer Reviews
Out of the 2 Take-Two Interactive Software customer reviews 2 were positive and 0 were constructive. Take-Two Interactive Software customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Take-Two Interactive Software Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Take-Two Interactive Software users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Take-Two Interactive Software Customer Loyalty Score by Gender
Take-Two Interactive Software's Customer Loyalty score was rated 76 by Male customers on Comparably.
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Male
76%
Yes
Female
N/A
Yes
Take-Two Interactive Software Customer Loyalty Score by Ethnicity
Take-Two Interactive Software's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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78
out of 100
Caucasian
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
Take-Two Interactive Software Customer Loyalty Score by Age
Take-Two Interactive Software's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
Take-Two Interactive Software Customer Loyalty Score by Usage
Take-Two Interactive Software's Customer Loyalty score was rated the highest by customers who have used Take-Two Interactive Software's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Take-Two Interactive Software Customer Loyalty Score by Industry
Take-Two Interactive Software's Customer Loyalty score was rated 100% by Tech industry customers.
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Take-Two Interactive Software Customer Loyalty vs. Competitors
Compared to its competitors, Take-Two Interactive Software's Customer Loyalty score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rockstar Games | 84% |
| Ubisoft | 75% |
| Take-Two Interactive Software | 70% |
| Electronic Arts (EA) | 70% |
| Rockstar North | 65% |
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Take-Two Interactive Software Product Quality
3.6/5
Take-Two Interactive Software has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Take-Two Interactive Software Product Information
Take-Two Interactive Software’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Take-Two Interactive Software's product the highest.
- Website
- http://www.take2games.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Gaming
Marketplaces
Quick Insights into Take-Two Interactive Software Product Quality
Take-Two Interactive Software's Product Quality score was rated highest by customers who have used Take-Two Interactive Software's products/services for Less than 1 Year, and rated lowest by Caucasian customers.
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Ranked Take-Two Interactive Software Product Quality the Highest
Ranked Take-Two Interactive Software Product Quality the Lowest
Take-Two Interactive Software Product Quality Score by Gender
Take-Two Interactive Software's Product Quality score was rated 3.4 by Male customers on Comparably.
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Male
3.4/5
Female
N/A
Take-Two Interactive Software Product Quality Score by Ethnicity
Take-Two Interactive Software's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Take-Two Interactive Software Product Quality Score by Age
Take-Two Interactive Software's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Take-Two Interactive Software Product Quality Score by Usage
Take-Two Interactive Software's Product Quality score was rated the highest by customers who have used Take-Two Interactive Software's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Take-Two Interactive Software Product Quality Score by Industry
Take-Two Interactive Software's Product Quality score was rated 3.3 stars by Tech industry customers.
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Take-Two Interactive Software Product Quality vs. Competitors
Compared to its competitors, Take-Two Interactive Software's Product Quality score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rockstar Games | 4.1/5 |
| Rockstar North | 3.9/5 |
| Ubisoft | 3.7/5 |
| Take-Two Interactive Software | 3.6/5 |
| Electronic Arts (EA) | 3.1/5 |
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Take-Two Interactive Software Pricing
Take-Two Interactive Software ROI & Value For Money
3.2/5
Take-Two Interactive Software has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Take-Two Interactive Software Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Take-Two Interactive Software ROI
Take-Two Interactive Software's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Take-Two Interactive Software ROI the Highest
Ranked Take-Two Interactive Software ROI the Lowest
Take-Two Interactive Software ROI Score by Gender
Take-Two Interactive Software's ROI score was rated 2.9 by Male customers on Comparably.
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Male
2.9/5
Female
N/A
Take-Two Interactive Software ROI Score by Ethnicity
Take-Two Interactive Software's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Take-Two Interactive Software ROI Score by Age
Take-Two Interactive Software's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Take-Two Interactive Software ROI Score by Usage
Take-Two Interactive Software's ROI score was rated the highest by customers who have used Take-Two Interactive Software's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Take-Two Interactive Software ROI Score by Industry
Take-Two Interactive Software's ROI score was rated 3.2 stars by Tech industry customers.
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Take-Two Interactive Software Pricing vs. Competitors
Compared to its competitors, Take-Two Interactive Software's ROI score is rated right above Electronic Arts (EA), and is preceded by Ubisoft.
| COMPANY | Pricing Score | |
|---|---|---|
| Rockstar Games | 3.8/5 |
| Rockstar North | 3.6/5 |
| Ubisoft | 3.4/5 |
| Take-Two Interactive Software | 3.2/5 |
| Electronic Arts (EA) | 2.9/5 |
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Take-Two Interactive Software Customer Satisfaction (CSAT)
Take-Two Interactive Software Customer Satisfaction (CSAT) Score
71 / 100
Take-Two Interactive Software has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
31%
Satisfied
40%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Take-Two Interactive Software Customer Satisfaction
Take-Two Interactive Software's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked Take-Two Interactive Software Customer Satisfaction the Highest
Ranked Take-Two Interactive Software Customer Satisfaction the Lowest
Take-Two Interactive Software Customer Satisfaction Score by Gender
Take-Two Interactive Software's Customer Satisfaction score was rated 61 by Male customers on Comparably.
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61 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 31% |
Take-Two Interactive Software Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Take-Two Interactive Software's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
CSAT according to African American/Black
Take-Two Interactive Software's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Take-Two Interactive Software's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Take-Two Interactive Software Customer Satisfaction Score by Age
Take-Two Interactive Software's Customer Satisfaction score was rated 76 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 76% |
Take-Two Interactive Software Customer Satisfaction Score by Usage
Take-Two Interactive Software's Customer Satisfaction score was rated the highest by customers who have used Take-Two Interactive Software's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Take-Two Interactive Software Customer Satisfaction Score by Industry
Take-Two Interactive Software's Customer Satisfaction score was rated 60 points by Tech industry customers.
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"label": "Tech",
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}Take-Two Interactive Software Customer Satisfaction vs. Competitors
Compared to its competitors, Take-Two Interactive Software's Customer Satisfaction score is rated right above Ubisoft, and is preceded by Rockstar Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rockstar North | 100% |
| Rockstar Games | 76% |
| Take-Two Interactive Software | 71% |
| Ubisoft | 68% |
| Electronic Arts (EA) | 56% |
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Take-Two Interactive Software Customer Service
2.8/5
Take-Two Interactive Software has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Take-Two Interactive Software's Customer Service
Address
New York City, NY
Website
http://www.take2games.com
Phone Number
646-536-2842
Quick Insights into Take-Two Interactive Software Customer Service
Take-Two Interactive Software's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Take-Two Interactive Software Customer Service the Highest
Ranked Take-Two Interactive Software Customer Service the Lowest
Take-Two Interactive Software Customer Service Score by Gender
Take-Two Interactive Software's Customer Service score was rated 2.7 by Male customers on Comparably.
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Male
2.7/5
Female
N/A
Take-Two Interactive Software Customer Service Score by Ethnicity
Take-Two Interactive Software's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Take-Two Interactive Software Customer Service Score by Age
Take-Two Interactive Software's Customer Service score was rated 3.5 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
Take-Two Interactive Software Customer Service Score by Usage
Take-Two Interactive Software's Customer Service score was rated the highest by customers who have used Take-Two Interactive Software's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Take-Two Interactive Software Customer Service Score by Industry
Take-Two Interactive Software's Customer Service score was rated 3 stars by Tech industry customers.
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Take-Two Interactive Software Customer Service vs. Competitors
Compared to its competitors, Take-Two Interactive Software's Customer Service score is rated right below Electronic Arts (EA).
| COMPANY | Customer Service Score | |
|---|---|---|
| Rockstar Games | 3.7/5 |
| Ubisoft | 3.4/5 |
| Rockstar North | 3.4/5 |
| Electronic Arts (EA) | 2.9/5 |
| Take-Two Interactive Software | 2.8/5 |
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Take-Two Interactive Software as an Employer
3.8/5
Take-Two Interactive Software has a 3.8/5 stars for its overall company culture rated by their employees
top
40%
CEO of Take-Two Interactive Software
In the Top 40% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Take-Two Interactive Software scored a 5 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Take-Two Interactive Software would recommend the brand to a friend. ENPS measures how likely Take-Two Interactive Software employees would recommend working at Take-Two Interactive Software to a friend.
Net Promoter Score
5
NPS Score
| 40% | Promoters |
|---|---|
| 25% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
5
eNPS Score
| 45% | Promoters |
|---|---|
| 15% | Passive |
| 40% | Detractors |
