Consumer Reports

EMPLOYEE PARTICIPANTS: 30

TOTAL RATINGS: 235

GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

Consumer Reports vs GfK

Compare Consumer Reports versus GfK for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 30 employees and customers of Consumer Reports and 95 employees and customers of GfK.

Consumer Reports

Consumer Reports's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Consumer Reports.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

3.6/5

Product Quality

3.4/5

3.5/5

Pricing

3/5

3.4/5

Customer Service

3.2/5

NPS Score

43%	Promoters
18%	Passive
39%	Detractors

Net Promoter Score
Winner by 11

-7

NPS Score

37%	Promoters
19%	Passive
44%	Detractors

See how Consumer Reports compares to its competitors

See how GfK compares to its competitors

Working at Consumer Reports vs Working at GfK

72 / 100

CEO Rating
Winner by 10%

Peter Feld

62 / 100

CEO Rating

Consumer Reports

Consumer Reports doesn't have enough ratings to calculate the Team Culture Ratings.

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GfK

Employees at GfK rate their CEO, Peter Feld, 62/100. This score is 10% lower than the scores of Consumer Reports' CEO, Marta Tellado. Employees in the Sales and IT departments rate Peter Feld the highest.

CEO Score 72

CEO Score

CEO Score 62

Overall Culture 65

Overall Culture

Overall Culture 58

eNPS

-36

Gender Score 76

Gender Score

Gender Score 55

Diversity Score 53

Diversity Score

Diversity Score 61

Perk And Benefits 81

Perk And Benefits

Perk And Benefits 53

Professional Dev. 79

Professional Dev.

Professional Dev. 54

Overall Culture at Consumer Reports vs GfK

/ 100

Consumer Reports

Employees at Consumer Reports rate their Overall Culture a 65/100.

Overall Culture
Winner by 7%

/ 100

GfK

Employees at GfK rate their Overall Culture a /100, with Sales and IT as the two departments that rate their experience the highest.

Consumer Reports
GfK58

Employee Net Promoter Score at Consumer Reports vs GfK

eNPS

Consumer Reports

13 Promoters 54%

3 Passives 13%

8 Detractors 33%

Employee Net Promoter Score
Winner by 57%

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

Consumer Reports
GfK-36

Gender Score at Consumer Reports vs GfK

/ 100

Consumer Reports

Employees at Consumer Reports rate their Gender Score a 76/100.

Gender Score
Winner by 21%

/ 100

GfK

Employees at GfK rate their Gender Score a /100, with Marketing as the department that rate their experience the highest.

Consumer Reports77
GfK

Diversity Score at Consumer Reports vs GfK

/ 100

Consumer Reports

Employees at Consumer Reports rate their Diversity Score a 53/100.

/ 100

GfK

Employees at GfK rate their Diversity Score a /100.

Diversity Score
Winner by 8%

Consumer Reports52
GfK

Perk and Benefits Score at Consumer Reports vs GfK

/ 100

Consumer Reports

Employees at Consumer Reports rate their Perk and Benefits Score a 81/100.

Perk and Benefits Score
Winner by 28%

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a /100, with IT and Marketing as the two departments that rate their experience the highest.

Consumer Reports
GfK52

Professional Development Score at Consumer Reports vs GfK

/ 100

Consumer Reports

Employees at Consumer Reports rate their Professional Development Score a 79/100.

Professional Development Score
Winner by 25%

/ 100

GfK

Employees at GfK rate their Professional Development Score a /100.

Consumer Reports
GfK52

Leadership Culture Ratings vs GfK

Consumer Reports

68 / 100

Leadership Culture Ratings vs GfK
Winner by 9%

GfK

59 / 100

Consumer Reports rates % higher than GfK on Leadership Culture Ratings vs GfK Ratings based on looking at 250 ratings from employees of the two companies. Ratings come from the answers to questions like "What does the leadership team need to get better at?" and "Are your company's goals clear, and are you invested in them?".

Consumer Reports
GfK59

Compensation Culture Ratings vs GfK

Consumer Reports

77 / 100

Compensation Culture Ratings vs GfK
Winner by 27%

GfK

50 / 100

Consumer Reports rates % higher than GfK on Compensation Culture Ratings vs GfK Ratings based on looking at 172 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "How often do you get a raise?".

Consumer Reports
GfK50

Team Culture Ratings vs GfK

Consumer Reports rates % lower than GfK on Team Culture Ratings vs GfK Ratings based on looking at 158 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Does Your Boss Hurt Your Company Culture?".

Consumer Reports
GfK69

Environment Culture Ratings vs GfK

Consumer Reports

64 / 100

Environment Culture Ratings vs GfK
Winner by 3%

GfK

61 / 100

Consumer Reports rates % higher than GfK on Environment Culture Ratings vs GfK Ratings based on looking at 149 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What is most positive about the culture and environment at your company?".

Consumer Reports
GfK61

Sentiment Culture Ratings vs GfK

Consumer Reports rates % lower than GfK on Sentiment Culture Ratings vs GfK Ratings based on looking at 210 ratings from employees of the two companies. Ratings come from the answers to questions like "What would you most like to see improved at your company?" and "How do your customers perceive your company?".

Consumer Reports
GfK58