DENSO NPS & Customer Reviews

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DENSO

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DENSO

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About DENSO's Brand

Supplier of advanced automotive technology Among its major competitors, DENSO is ranked in 4th place for NPS while Hyundai Mobis is 1st, and Titan International is 2nd.Their current valuation is $49.70B

Brand at a Glance

82%

Customer Loyalty

4/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

DENSO Ranking

^#2 / 4 of its competitors

DENSO NPS

DENSO's Net Promoter Score (NPS) is a 25 with 52% Promoters, 21% Passives, and 27% Detractors. Net Promoter Score tracks whether DENSO's customers would recommend using the product based on a scale of -100 to 100.

DENSO Overall NPS

NPS

52%	Promoters
21%	Passives
27%	Detractors

DENSO NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 17	Dec 2023	17
Feb 2024 19	Feb 2024	19
Apr 2024 20	Apr 2024	20
May 2024 19	May 2024	19
Jun 2024 21	Jun 2024	21
Nov 2024 21	Nov 2024	21
Dec 2024 22	Dec 2024	22
Feb 2025 21	Feb 2025	21
Mar 2025 19	Mar 2025	19
Jun 2025 22	Jun 2025	22
Aug 2025 22	Aug 2025	22
Sep 2025 23	Sep 2025	23

How Other Brands Compare

DENSO is ranked second for NPS among its competitors. Toyota and Delphi Technologies come in first and third, with Johnson Controls coming in at #4. Among those competitors, it is the second most valued company behind Toyota.

	DENSO	Toyota	Johnson Controls	Delphi Technologies
Global Ranking	#-	#82	#-	#-
NPS	25	43	-17	0
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$49.70B	$250.52B	$43.10B	$1.47B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DENSO NPS by Gender

DENSO's NPS was rated 0 by Male customers on Comparably.

Male

DENSO's NPS was rated by Male customers on Comparably.

36%

Promoters

28%

Passives

36%

Detractors

Female

N/A

DENSO's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

DENSO NPS by Ethnicity

DENSO's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
African American/Black 50	African American/Black	50
Other 0	Other	0

DENSO NPS by Age

DENSO's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

26-30

33%

34%

33%

46-50

33%

67%

DENSO NPS by Usage

DENSO's NPS was rated the highest by customers who have used DENSO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years 0	2 to 5 Years	0

DENSO NPS vs. Competitors

Compared to its competitors, DENSO's NPS is rated right above Delphi Technologies, and is preceded by Toyota.

COMPANY		NPS Score
	Hyundai Mobis	56
	Titan International	50
	Toyota	43
	DENSO	25
	Delphi Technologies	0
	Johnson Controls	-17

DENSO Customer Reviews

Out of the 3 DENSO customer reviews 3 were positive and 0 were constructive. DENSO customer reviews reflect that all customers have a favorable experience using the products/services of the company.

DENSO Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of DENSO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82%

18%

DENSO Customer Loyalty Score by Gender

DENSO's Customer Loyalty score was rated 75 by Male customers on Comparably.

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Male

75%

Yes

Female

N/A

Yes

DENSO Customer Loyalty Score by Ethnicity

DENSO's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Other

DENSO Customer Loyalty Score by Age

DENSO's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 70%	26-30	70%
46-50 40%	46-50	40%

DENSO Customer Loyalty Score by Usage

DENSO's Customer Loyalty score was rated the highest by customers who have used DENSO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	70%
1 to 2 Years	82%
2 to 5 Years	78%

DENSO Customer Loyalty Score by Industry

DENSO's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

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Tech	55%
Automotive and Transportation	78%

DENSO Customer Loyalty vs. Competitors

Compared to its competitors, DENSO's Customer Loyalty score is rated right above Hyundai Mobis, and is preceded by Toyota.

COMPANY		Customer Loyalty Score
	Delphi Technologies	100%
	Titan International	83%
	Toyota	83%
	DENSO	82%
	Hyundai Mobis	80%
	Johnson Controls	71%

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DENSO Product Quality

4/5

DENSO has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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DENSO Product Information

DENSO’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated DENSO's product the highest.

Website: http://www.globaldenso.com/en/

Company Size: 10,000+ Employees

Industry

Tech

Travel

Quick Insights into DENSO Product Quality

DENSO's Product Quality score was rated highest by customers who have used DENSO's products/services for 1 to 2 Years, and rated lowest by customers ages 46-50.

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Ranked DENSO Product Quality the Highest

1 to 2 Years	4.8
26-30	4.3
African American/Black	3.9

Ranked DENSO Product Quality the Lowest

Other	3.5
2 to 5 Years	3
46-50	2

DENSO Product Quality Score by Gender

DENSO's Product Quality score was rated 3.7 by Male customers on Comparably.

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Male

3.7/5

Female

N/A

DENSO Product Quality Score by Ethnicity

DENSO's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
African American/Black 3.9	African American/Black	3.9
Other 3.5	Other	3.5

DENSO Product Quality Score by Age

DENSO's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.3	26-30	4.3
46-50 2	46-50	2

DENSO Product Quality Score by Usage

DENSO's Product Quality score was rated the highest by customers who have used DENSO's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.8
2 to 5 Years	3

DENSO Product Quality Score by Industry

DENSO's Product Quality score was rated 3.6 stars by both Automotive and Transportation and Tech industry customers.

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Tech	3.6
Automotive and Transportation	3.6

DENSO Product Quality vs. Competitors

Compared to its competitors, DENSO's Product Quality score is rated right above Delphi Technologies, and is preceded by Toyota.

COMPANY		Product Quality Score
	Hyundai Mobis	4.4/5
	Titan International	4.1/5
	Toyota	4.1/5
	DENSO	4/5
	Delphi Technologies	3.4/5
	Johnson Controls	3.1/5

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DENSO Pricing

DENSO ROI & Value For Money

4.1/5

DENSO has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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DENSO Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from DENSO.

Quick Insights into DENSO ROI

DENSO's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.

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Ranked DENSO ROI the Highest

Other	4.6
Tech	4.6
1 to 2 Years	4.1

Ranked DENSO ROI the Lowest

2 to 5 Years	3.2
Automotive and Transportation	3.1
Caucasian	2.8

DENSO ROI Score by Gender

DENSO's ROI score was rated 3.8 by Male customers on Comparably.

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Male

3.8/5

Female

N/A

DENSO ROI Score by Ethnicity

DENSO's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
African American/Black 4.1	African American/Black	4.1
Other 4.6	Other	4.6

DENSO ROI Score by Age

DENSO's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 4.1	26-30	4.1
46-50 3.5	46-50	3.5

DENSO ROI Score by Usage

DENSO's ROI score was rated the highest by customers who have used DENSO's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	3.2

DENSO ROI Score by Industry

DENSO's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	4.6
Automotive and Transportation	3.1

DENSO Pricing vs. Competitors

Compared to its competitors, DENSO's ROI score is rated right above Hyundai Mobis.

COMPANY		Pricing Score
	DENSO	4.1/5
	Hyundai Mobis	4/5
	Toyota	4/5
	Titan International	4/5
	Johnson Controls	3/5
	Delphi Technologies	2.7/5

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DENSO Customer Satisfaction (CSAT)

DENSO Customer Satisfaction (CSAT) Score

82 / 100

DENSO has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied	43%
Satisfied	39%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	2%
Very Dissatisfied	6%

Very Satisfied

43%

Satisfied

39%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into DENSO Customer Satisfaction

DENSO's Customer Satisfaction score was rated highest by customers who have used DENSO's products/services for 1 to 2 Years, and rated lowest by customers ages 46-50.

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Ranked DENSO Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
African American/Black	100%

Ranked DENSO Customer Satisfaction the Lowest

Automotive and Transportation	67%
Other	66%
46-50	33%

DENSO Customer Satisfaction Score by Gender

DENSO's Customer Satisfaction score was rated 78 by Male customers on Comparably.

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78 / 100

Male

	Very Satisfied	22%
	Satisfied	56%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	22%

DENSO Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

DENSO's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

CSAT according to African American/Black

DENSO's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	25%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

DENSO's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

DENSO Customer Satisfaction Score by Age

DENSO's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

100%

46-50

33%

DENSO Customer Satisfaction Score by Usage

DENSO's Customer Satisfaction score was rated the highest by customers who have used DENSO's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	100
1 to 2 Years	100
2 to 5 Years	75

DENSO Customer Satisfaction Score by Industry

DENSO's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

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	"title": "DENSO Customer Satisfaction Score by Industry",
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			"scoreClassName": "max",
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			"label": "Automotive and Transportation",
			"groupId": 500,
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Tech	75
Automotive and Transportation	67

DENSO Customer Satisfaction vs. Competitors

Compared to its competitors, DENSO's Customer Satisfaction score is rated right above Hyundai Mobis, and is preceded by Toyota.

COMPANY		Customer Satisfaction (CSAT) Score
	Titan International	100%
	Toyota	82%
	DENSO	82%
	Hyundai Mobis	81%
	Johnson Controls	52%
	Delphi Technologies	33%

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DENSO Customer Service

4.1/5

DENSO has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About DENSO's Customer Service

Website

http://www.globaldenso.com/en/

Phone Number

81-566-25-5511

Quick Insights into DENSO Customer Service

DENSO's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.

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Ranked DENSO Customer Service the Highest

Tech	4.9
Other	4.6
1 to 2 Years	4.4

Ranked DENSO Customer Service the Lowest

2 to 5 Years	3.2
Automotive and Transportation	3.1
Caucasian	3

DENSO Customer Service Score by Gender

DENSO's Customer Service score was rated 3.9 by Male customers on Comparably.

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Male

3.9/5

Female

N/A

DENSO Customer Service Score by Ethnicity

DENSO's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3	Caucasian	3
African American/Black 4.1	African American/Black	4.1
Other 4.6	Other	4.6

DENSO Customer Service Score by Age

DENSO's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 4.3	26-30	4.3
46-50 3.5	46-50	3.5

DENSO Customer Service Score by Usage

DENSO's Customer Service score was rated the highest by customers who have used DENSO's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.4
2 to 5 Years	3.2

DENSO Customer Service Score by Industry

DENSO's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	4.9
Automotive and Transportation	3.1

DENSO Customer Service vs. Competitors

Compared to its competitors, DENSO's Customer Service score is rated right above Titan International, and is preceded by Hyundai Mobis.

COMPANY		Customer Service Score
	Hyundai Mobis	4.2/5
	DENSO	4.1/5
	Titan International	4/5
	Toyota	4/5
	Johnson Controls	3/5
	Delphi Technologies	2.7/5

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DENSO as an Employer

3.2/5

DENSO has a 3.2/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of DENSO

Koji Arima

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DENSO scored a 25 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of DENSO would recommend the brand to a friend. ENPS measures how likely DENSO employees would recommend working at DENSO to a friend.

Net Promoter Score

NPS Score

52%	Promoters
21%	Passive
27%	Detractors

Employee Net Promoter Score

-16

eNPS Score

33%	Promoters
18%	Passive
49%	Detractors

Global Ranking Snapshot

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4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

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