

"InterContinental Hotels Group owns, manages, franchises, and leases hotels and resorts." Among its major competitors, IHG is ranked in 5th place for NPS while Hyatt is 1st, and Hilton is 2nd.
IHG's Net Promoter Score (NPS) is a 14 with 48% Promoters, 18% Passives, and 34% Detractors. Net Promoter Score tracks whether IHG's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 18% | Passives |
| 34% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 15 | Feb 2025 | 15 |
Mar 2025 15 | Mar 2025 | 15 |
Apr 2025 15 | Apr 2025 | 15 |
May 2025 15 | May 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Jul 2025 15 | Jul 2025 | 15 |
Sep 2025 15 | Sep 2025 | 15 |
Oct 2025 15 | Oct 2025 | 15 |
Nov 2025 13 | Nov 2025 | 13 |
Dec 2025 13 | Dec 2025 | 13 |
IHG is ranked #4 for NPS among its competitors. Hyatt and Hilton come in first and second, with Marriott coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated IHG's NPS 13 points higher than Male customers.
IHG's NPS was rated -6 by Male customers on Comparably.
IHG's NPS was rated 7 by Female customers on Comparably.
IHG's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -27 | Caucasian | -27 |
Hispanic or Latino 13 | Hispanic or Latino | 13 |
African American/Black 18 | African American/Black | 18 |
Asian or Pacific Islander 17 | Asian or Pacific Islander | 17 |
Other 9 | Other | 9 |
IHG's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
IHG's NPS was rated the highest by customers who have used IHG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 14 | Less than 1 Year | 14 |
1 to 2 Years 26 | 1 to 2 Years | 26 |
2 to 5 Years 6 | 2 to 5 Years | 6 |
5 to 10 Years 7 | 5 to 10 Years | 7 |
Over 10 Years -28 | Over 10 Years | -28 |
Compared to its competitors, IHG's NPS is rated right above ROSEN, and is preceded by Marriott.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Hyatt | 32 |
![]() | Hilton | 26 |
![]() | Belmond Ltd. | 25 |
![]() | Marriott | 15 |
![]() | IHG | 14 |
![]() | ROSEN | N/A |
![]() | Wyndham Worldwide Corp | -48 |
Out of the 30 IHG customer reviews 18 were positive and 12 were constructive. IHG customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of IHG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated IHG's Customer Loyalty score 7% higher than Male customers.
IHG's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
IHG's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 63% | 18-25 | 63% |
26-30 83% | 26-30 | 83% |
31-35 82% | 31-35 | 82% |
36-40 68% | 36-40 | 68% |
41-45 66% | 41-45 | 66% |
46-50 85% | 46-50 | 85% |
51-55 84% | 51-55 | 84% |
56-60 91% | 56-60 | 91% |
61-65 74% | 61-65 | 74% |
66+ 81% | 66+ | 81% |
IHG's Customer Loyalty score was rated the highest by customers who have used IHG's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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IHG's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, IHG's Customer Loyalty score is rated right above Wyndham Worldwide Corp, and is preceded by Belmond Ltd..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Marriott | 81% |
![]() | Hyatt | 79% |
![]() | Hilton | 78% |
![]() | Belmond Ltd. | 78% |
![]() | IHG | 74% |
![]() | Wyndham Worldwide Corp | 61% |
![]() | ROSEN | N/A |
IHG has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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IHG’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated IHG's product the highest. Reviewers from the Retail industry rated IHG the lowest at 3.8.
IHG's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated IHG's Product Quality score 0.2 stars higher than Male customers.
IHG's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.4 | Other | 3.4 |
IHG's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 2 | 46-50 | 2 |
51-55 2.8 | 51-55 | 2.8 |
56-60 3 | 56-60 | 3 |
61-65 2 | 61-65 | 2 |
66+ 2.8 | 66+ | 2.8 |
IHG's Product Quality score was rated the highest by customers who have used IHG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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IHG's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, IHG's Product Quality score is rated right above Marriott, and is preceded by Hilton.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Belmond Ltd. | 4.1/5 |
![]() | Hyatt | 4.1/5 |
![]() | Hilton | 3.8/5 |
![]() | IHG | 3.6/5 |
![]() | Marriott | 3.5/5 |
![]() | Wyndham Worldwide Corp | 2/5 |
![]() | ROSEN | N/A |
IHG has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Construction industry think that they had the lowest ROI from IHG.
IHG's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
IHG's ROI score was rated 3.3 by both Female and Male customers on Comparably.
IHG's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.2 | Other | 3.2 |
IHG's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4.2 | 41-45 | 4.2 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.8 | 56-60 | 2.8 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.7 | 66+ | 2.7 |
IHG's ROI score was rated the highest by customers who have used IHG's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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IHG's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, IHG's ROI score is rated right above Marriott, and is preceded by Hilton.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Hyatt | 3.9/5 |
![]() | Belmond Ltd. | 3.9/5 |
![]() | Hilton | 3.7/5 |
![]() | IHG | 3.5/5 |
![]() | Marriott | 3.4/5 |
![]() | Wyndham Worldwide Corp | 1.9/5 |
![]() | ROSEN | N/A |
IHG has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
IHG's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated IHG's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 5% | |
Very Dissatisfied | 35% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 8% | |
Very Dissatisfied | 23% |
IHG's Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.
IHG's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
IHG's Customer Satisfaction (CSAT) score was rated 81% according to African American/Black users and customers.
IHG's Customer Satisfaction (CSAT) score was rated 79% according to Asian or Pacific Islander users and customers.
IHG's Customer Satisfaction (CSAT) score was rated 61% according to Other users and customers.
IHG's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 69% | |||||||||||||||
| 31-35 | 73% | |||||||||||||||
| 36-40 | 46% | |||||||||||||||
| 41-45 | 77% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 38% | |||||||||||||||
| 61-65 | 14% | |||||||||||||||
| 66+ | 38% |
IHG's Customer Satisfaction score was rated the highest by customers who have used IHG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
IHG's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "IHG Customer Satisfaction Score by Industry",
"text": "IHG's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.",
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{
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{
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"groupId": 510,
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"groupId": 511,
"score": 33,
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{
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"groupId": 515,
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{
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"groupId": 522,
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{
"label": "Hospitality",
"groupId": 523,
"score": 68,
"stars": 0,
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},
{
"label": "Legal",
"groupId": 529,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreLabel": 34
},
{
"label": "Travel and Hospitality",
"groupId": 530,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
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{
"label": "Real Estate",
"groupId": 554,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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{
"label": "Retail",
"groupId": 559,
"score": 67,
"stars": 0,
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]
}Compared to its competitors, IHG's Customer Satisfaction score is rated right above Wyndham Worldwide Corp, and is preceded by Marriott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Hyatt | 81% |
![]() | Belmond Ltd. | 80% |
![]() | Hilton | 74% |
![]() | Marriott | 64% |
![]() | IHG | 63% |
![]() | Wyndham Worldwide Corp | 28% |
![]() | ROSEN | 0% |
IHG has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock IHG's overall Customer Service score rated by its users and customers.
http://www.ihgplc.com/
IHG's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated IHG's Customer Service score 0.4 stars higher than Male customers.
IHG's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.1 | Other | 3.1 |
IHG's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.1 | 41-45 | 4.1 |
46-50 1.7 | 46-50 | 1.7 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
IHG's Customer Service score was rated the highest by customers who have used IHG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
IHG's Customer Service score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, IHG's Customer Service score is rated right above Marriott, and is preceded by Hilton.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Belmond Ltd. | 4.1/5 |
![]() | Hyatt | 4/5 |
![]() | Hilton | 3.8/5 |
![]() | IHG | 3.5/5 |
![]() | Marriott | 3.4/5 |
![]() | Wyndham Worldwide Corp | 2.3/5 |
![]() | ROSEN | N/A |
IHG has a 3.2/5 stars for its overall company culture rated by their employees

IHG scored a 14 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of IHG would recommend the brand to a friend. ENPS measures how likely IHG employees would recommend working at IHG to a friend.
| 48% | Promoters |
|---|---|
| 18% | Passive |
| 34% | Detractors |
| 42% | Promoters |
|---|---|
| 16% | Passive |
| 42% | Detractors |