-17
NPS
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Brand Page
Tango
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About Tango's Brand
Tango is a free mobile messaging app with more than 350 million registered members who enjoy free video calls, texting and a lot more! Among its major competitors, Tango is ranked in 5th place for NPS while textPlus is 1st, and Skype is 2nd.Their current valuation is $1.10B
Brand at a Glance
65%
Customer Loyalty
3.3/5
Product Quality
2.7/5
Pricing
3.2/5
Customer Service
Tango Ranking
- #3 / 4 of its competitors
Tango NPS
Tango's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether Tango's customers would recommend using the product based on a scale of -100 to 100.
Tango Overall NPS
| 33% | Promoters |
|---|---|
| 17% | Passives |
| 50% | Detractors |
Tango NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 0 | Apr 2021 | 0 |
Jan 2022 -50 | Jan 2022 | -50 |
Dec 2022 -66 | Dec 2022 | -66 |
Jan 2023 -75 | Jan 2023 | -75 |
Apr 2023 -40 | Apr 2023 | -40 |
Apr 2024 -17 | Apr 2024 | -17 |
How Other Brands Compare
Tango is ranked third for NPS among its competitors. textPlus and Meta come in first and second, with 4INFO coming in at #4. Among those competitors, it is the second most valued company behind Meta.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tango Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Tango users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Tango Customer Loyalty vs. Competitors
Compared to its competitors, Tango's Customer Loyalty score is rated right above Skype, and is preceded by Meta.
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VS
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Tango Product Quality
3.3/5
Tango has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Tango Product Information
Tango’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.tango.me
- Company Size
- 51-200 Employees
Industry
Tech
Enterprise
Mobile App
Productivity
SaaS
Tango Product Quality vs. Competitors
Compared to its competitors, Tango's Product Quality score is rated right above Path, and is preceded by Meta.
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VS
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Tango Pricing
Tango ROI & Value For Money
2.7/5
Tango has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Tango Pricing vs. Competitors
Compared to its competitors, Tango's ROI score is rated right above Path, and is preceded by Meta.
Unlock Tango ROI vs. Competitors Data
VS
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Tango Customer Satisfaction (CSAT)
Tango Customer Satisfaction (CSAT) Score
60 / 100
Tango has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tango Customer Satisfaction vs. Competitors
Compared to its competitors, Tango's Customer Satisfaction score is rated right above Path, and is preceded by Meta.
Unlock Tango Customer Satisfaction vs. Competitors Data
VS
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Tango Customer Service
3.2/5
Tango has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Tango's Customer Service
Address
605 Fairchild Drive, Mountain View, CA United States of America
Website
http://www.tango.me
Phone Number
650-375-2625
Tango Customer Service vs. Competitors
Compared to its competitors, Tango's Customer Service score is rated right above Path, and is preceded by Meta.
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Tango as an Employer
3.7/5
Tango has a 3.7/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Tango scored a -17 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Tango would recommend the brand to a friend. ENPS measures how likely Tango employees would recommend working at Tango to a friend.
Net Promoter Score
-17
NPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 33% | Promoters |
|---|---|
| 23% | Passive |
| 44% | Detractors |
