Swatch Group NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

Swatch Group

Marketing or Exec? Claim Your Free Account

Swatch Group

Rate this Brand

About Swatch Group's Brand

Swatch Group is a diversified multinational holding company active in the manufacture and sale of finished watches, jewelry, watch Among its major competitors, Swatch Group is ranked in 4th place for NPS while Tiffany & Co is 1st, and Titan Company is 2nd.

Brand at a Glance

75%

Customer Loyalty

3.7/5

Product Quality

3.4/5

Pricing

3.6/5

Customer Service

Swatch Group Ranking

^#3 / 4 of its competitors

Swatch Group NPS

Swatch Group's Net Promoter Score (NPS) is a 17 with 43% Promoters, 31% Passives, and 26% Detractors. Net Promoter Score tracks whether Swatch Group's customers would recommend using the product based on a scale of -100 to 100.

Swatch Group Overall NPS

NPS

43%	Promoters
31%	Passives
26%	Detractors

Swatch Group NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2023 12	Jun 2023	12
Aug 2023 16	Aug 2023	16
Sep 2023 15	Sep 2023	15
Oct 2023 15	Oct 2023	15
Nov 2023 21	Nov 2023	21
Dec 2023 23	Dec 2023	23
Jan 2024 24	Jan 2024	24
Mar 2024 21	Mar 2024	21
Jul 2024 20	Jul 2024	20
Nov 2024 22	Nov 2024	22
Feb 2025 19	Feb 2025	19
Jul 2025 16	Jul 2025	16

How Other Brands Compare

Swatch Group is ranked third for NPS among its competitors. Tiffany & Co and Titan Company come in first and second, with 1stDibs coming in at #4.

	Swatch Group	Tiffany & Co	1stDibs	Titan Company
Global Ranking	#-	#54	#-	#-
NPS	17	31	-34	20
Valuation Updated every 24 hours for public companies	-	$15.96B	$500.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Swatch Group NPS by Gender

Female customers rated Swatch Group's NPS 6 points higher than Male customers.

Male

Swatch Group's NPS was rated 14 by Male customers on Comparably.

57%

Promoters

Passives

43%

Detractors

Female

Swatch Group's NPS was rated 20 by Female customers on Comparably.

40%

Promoters

40%

Passives

20%

Detractors

Swatch Group NPS by Ethnicity

Swatch Group's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 9	Caucasian	9
Asian or Pacific Islander 0	Asian or Pacific Islander	0

Swatch Group NPS by Age

Swatch Group's NPS was rated 60 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

40%

Swatch Group NPS by Usage

Swatch Group's NPS was rated the highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 67	1 to 2 Years	67
2 to 5 Years 20	2 to 5 Years	20
Over 10 Years 0	Over 10 Years	0

Swatch Group NPS vs. Competitors

Compared to its competitors, Swatch Group's NPS is rated right above 1stDibs, and is preceded by Richemont.

COMPANY		NPS Score
	Tiffany & Co	31
	Titan Company	20
	Richemont	18
	Swatch Group	17
	1stDibs	-34

Swatch Group Customer Reviews

Out of the 3 Swatch Group customer reviews 2 were positive and 1 was constructive. Swatch Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Swatch Group Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Swatch Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Swatch Group Customer Loyalty Score by Gender

Female customers rated Swatch Group's Customer Loyalty score 8% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Swatch Group.

Male

74%

Yes

Female

82%

Yes

Swatch Group Customer Loyalty Score by Ethnicity

Swatch Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Swatch Group.

out of 100

Caucasian

out of 100

Asian or Pacific Islander

Swatch Group Customer Loyalty Score by Age

Swatch Group's Customer Loyalty score was rated 82% by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Swatch Group.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%

Swatch Group Customer Loyalty Score by Usage

Swatch Group's Customer Loyalty score was rated the highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	100%
2 to 5 Years	82%
Over 10 Years	74%

Swatch Group Customer Loyalty Score by Industry

Swatch Group's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	40%
Accounting	70%

Swatch Group Customer Loyalty vs. Competitors

Compared to its competitors, Swatch Group's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Titan Company.

COMPANY		Customer Loyalty Score
	Titan Company	91%
	Swatch Group	75%
	Tiffany & Co	73%
	Richemont	68%
	1stDibs	64%

Unlock Swatch Group Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Swatch Group Customer Loyalty vs. Competitors data and gain insights into your customers today.

Swatch Group Product Quality

3.7/5

Swatch Group has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Swatch Group's overall Product Quality score rated by its users and customers.

Swatch Group Product Information

Swatch Group’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Swatch Group's product the highest. Reviewers from the Tech industry rated Swatch Group the lowest at 2.3.

Website: http://swatchgroup.com

Company Size: 10,000+ Employees

Industry

Tech

Fashion and Beauty

Quick Insights into Swatch Group Product Quality

Swatch Group's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

Sign Up to unlock insights into how customers have ranked Swatch Group's Product Quality.

Ranked Swatch Group Product Quality the Highest

18-25	4.6
Asian or Pacific Islander	4.5
2 to 5 Years	4.4

Ranked Swatch Group Product Quality the Lowest

Male	3.2
Over 10 Years	2.9
Tech	2.3

Swatch Group Product Quality Score by Gender

Female customers rated Swatch Group's Product Quality score 0.7 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Swatch Group.

Male

3.2/5

Female

3.9/5

Swatch Group Product Quality Score by Ethnicity

Swatch Group's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Swatch Group.

Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5

Swatch Group Product Quality Score by Age

Swatch Group's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Swatch Group.

Summary	Age	Score
18-25 4.6	18-25	4.6

Swatch Group Product Quality Score by Usage

Swatch Group's Product Quality score was rated the highest by customers who have used Swatch Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

1 to 2 Years	4.3
2 to 5 Years	4.4
Over 10 Years	2.9

Swatch Group Product Quality Score by Industry

Swatch Group's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	2.3
Accounting	4.3

Swatch Group Product Quality vs. Competitors

Compared to its competitors, Swatch Group's Product Quality score is rated right above 1stDibs, and is preceded by Richemont.

COMPANY		Product Quality Score
	Titan Company	4/5
	Tiffany & Co	4/5
	Richemont	3.9/5
	Swatch Group	3.7/5
	1stDibs	2.7/5

Unlock Swatch Group Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Swatch Group Product Quality vs. Competitors data and gain insights into your customers today.

Swatch Group Pricing

Swatch Group ROI & Value For Money

3.4/5

Swatch Group has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Swatch Group's overall ROI score rated by its users and customers.

Swatch Group Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Swatch Group.

Quick Insights into Swatch Group ROI

Swatch Group's ROI score was rated highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.

Sign Up to unlock insights into how customers have ranked Swatch Group's ROI score.

Ranked Swatch Group ROI the Highest

1 to 2 Years	4.5
18-25	4.2
Asian or Pacific Islander	4

Ranked Swatch Group ROI the Lowest

Male	2.8
Over 10 Years	2.7
Tech	2

Swatch Group ROI Score by Gender

Female customers rated Swatch Group's ROI score 0.9 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Swatch Group.

Male

2.8/5

Female

3.7/5

Swatch Group ROI Score by Ethnicity

Swatch Group's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Swatch Group.

Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Asian or Pacific Islander 4	Asian or Pacific Islander	4

Swatch Group ROI Score by Age

Swatch Group's ROI score was rated 4.2 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Swatch Group.

Summary	Age	Score
18-25 4.2	18-25	4.2

Swatch Group ROI Score by Usage

Swatch Group's ROI score was rated the highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years	4.5
2 to 5 Years	3.7
Over 10 Years	2.7

Swatch Group ROI Score by Industry

Swatch Group's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	2
Accounting	3.8

Swatch Group Pricing vs. Competitors

Compared to its competitors, Swatch Group's ROI score is rated right above 1stDibs, and is preceded by Richemont.

COMPANY		Pricing Score
	Titan Company	4/5
	Tiffany & Co	3.7/5
	Richemont	3.4/5
	Swatch Group	3.4/5
	1stDibs	2.4/5

Unlock Swatch Group ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Swatch Group ROI vs. Competitors data and gain insights into your customers today.

Swatch Group Customer Satisfaction (CSAT)

Swatch Group Customer Satisfaction (CSAT) Score

77 / 100

Swatch Group has an overall Customer Satisfaction score of 77 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	44%
Satisfied	33%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	12%

Very Satisfied

44%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Swatch Group Customer Satisfaction

Swatch Group's Customer Satisfaction score was rated highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.

Sign Up to unlock insights into how customers have ranked Swatch Group's Customer Satisfaction.

Ranked Swatch Group Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Accounting	100%

Ranked Swatch Group Customer Satisfaction the Lowest

Over 10 Years	58%
Male	57%
Tech	33%

Swatch Group Customer Satisfaction Score by Gender

Female customers rated Swatch Group's Customer Satisfaction score 23 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Swatch Group.

57 / 100

Male

	Very Satisfied	43%
	Satisfied	14%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	43%

80 / 100

Female

	Very Satisfied	40%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	10%

Swatch Group Customer Satisfaction Score by Ethnicity

Caucasian
64%
Asian or Pacific Islander
75%

CSAT according to Caucasian

Swatch Group's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Swatch Group.

64 / 100

Very Satisfied	28%
Satisfied	36%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	36%

Very Satisfied

28%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

36%

CSAT according to Asian or Pacific Islander

Swatch Group's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Swatch Group.

75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

Swatch Group Customer Satisfaction Score by Age

Swatch Group's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Swatch Group.

100

Breakdown

Age

Score

18-25

100%

Swatch Group Customer Satisfaction Score by Usage

Swatch Group's Customer Satisfaction score was rated the highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

1 to 2 Years	100
2 to 5 Years	80
Over 10 Years	58

Swatch Group Customer Satisfaction Score by Industry

Swatch Group's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Swatch Group Customer Satisfaction Score by Industry",
	"text": "Swatch Group's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Swatch Group's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Swatch Group's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	33
Accounting	100

Swatch Group Customer Satisfaction vs. Competitors

Compared to its competitors, Swatch Group's Customer Satisfaction score is rated right above Richemont, and is preceded by Titan Company.

COMPANY		Customer Satisfaction (CSAT) Score
	Titan Company	89%
	Swatch Group	77%
	Richemont	76%
	Tiffany & Co	72%
	1stDibs	38%

Unlock Swatch Group Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Swatch Group Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Swatch Group Customer Service

3.6/5

Swatch Group has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Swatch Group's overall Customer Service score rated by its users and customers.

About Swatch Group's Customer Service

Address

Seevorstadt 6,

Website

http://swatchgroup.com

Quick Insights into Swatch Group Customer Service

Swatch Group's Customer Service score was rated highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.

Sign Up to unlock insights into how customers have ranked Swatch Group's Customer Service score.

Ranked Swatch Group Customer Service the Highest

1 to 2 Years	4.5
18-25	4.3
Asian or Pacific Islander	4.2

Ranked Swatch Group Customer Service the Lowest

Caucasian	2.7
Over 10 Years	2.7
Tech	1.6

Swatch Group Customer Service Score by Gender

Female customers rated Swatch Group's Customer Service score 0.9 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Swatch Group.

Male

2.8/5

Female

3.7/5

Swatch Group Customer Service Score by Ethnicity

Swatch Group's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Swatch Group.

100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2

Swatch Group Customer Service Score by Age

Swatch Group's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Swatch Group.

100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3

Swatch Group Customer Service Score by Usage

Swatch Group's Customer Service score was rated the highest by customers who have used Swatch Group's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years	4.5
2 to 5 Years	3.8
Over 10 Years	2.7

Swatch Group Customer Service Score by Industry

Swatch Group's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	1.6
Accounting	3.8

Swatch Group Customer Service vs. Competitors

Compared to its competitors, Swatch Group's Customer Service score is rated right above 1stDibs, and is preceded by Richemont.

COMPANY		Customer Service Score
	Titan Company	3.9/5
	Tiffany & Co	3.8/5
	Richemont	3.7/5
	Swatch Group	3.6/5
	1stDibs	2.3/5

Unlock Swatch Group Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Swatch Group Customer Service vs. Competitors data and gain insights into your customers today.

Swatch Group as an Employer

2.5/5

Swatch Group has a 2.5/5 stars for its overall company culture rated by their employees

bottom

CEO of Swatch Group

Nick Hayek

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Swatch Group scored a 17 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Swatch Group would recommend the brand to a friend. ENPS measures how likely Swatch Group employees would recommend working at Swatch Group to a friend.

Net Promoter Score

NPS Score

43%	Promoters
31%	Passive
26%	Detractors

Employee Net Promoter Score

-48

eNPS Score

21%	Promoters
10%	Passive
69%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

Other Best Brands Lists

Top Brands in
SaaS

Top Brands in
Travel and Hospitality

Top Brands in
Fashion and Beauty

Top Brands in
Consumer Goods

Top Brands in
Health and Wellness

Global
Top 100 Brands