-16
NPS
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Mulberry
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About Mulberry's Brand
Among its major competitors, Mulberry is ranked in 6th place for NPS while Burberry is 1st, and Gucci is 2nd.
Brand at a Glance
66%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Mulberry Ranking
- #3 / 4 of its competitors
Mulberry NPS
Mulberry's Net Promoter Score (NPS) is a -16 with 37% Promoters, 10% Passives, and 53% Detractors. Net Promoter Score tracks whether Mulberry's customers would recommend using the product based on a scale of -100 to 100.
Mulberry Overall NPS
| 37% | Promoters |
|---|---|
| 10% | Passives |
| 53% | Detractors |
Mulberry NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 -17 | Mar 2022 | -17 |
Nov 2022 -13 | Nov 2022 | -13 |
Dec 2022 -22 | Dec 2022 | -22 |
Jan 2023 -17 | Jan 2023 | -17 |
Apr 2023 -14 | Apr 2023 | -14 |
Jun 2023 -23 | Jun 2023 | -23 |
Apr 2024 -17 | Apr 2024 | -17 |
May 2024 -12 | May 2024 | -12 |
Jul 2024 -16 | Jul 2024 | -16 |
Nov 2024 -14 | Nov 2024 | -14 |
Dec 2024 -19 | Dec 2024 | -19 |
Aug 2025 -17 | Aug 2025 | -17 |
How Other Brands Compare
Mulberry is ranked third for NPS among its competitors. Burberry and Gucci come in first and second, with Privalia Venta Directa coming in at #4.
Mulberry |  Gucci |  Burberry |  Privalia Venta Directa | |
| Global Ranking | #- | #52 | #359 | #- |
| NPS | -16 | 31 | 33 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $10.74B | $19.62B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mulberry NPS by Gender
Female customers rated Mulberry's NPS 71 points higher than Male customers.
Male
-51
Mulberry's NPS was rated -51 by Male customers on Comparably.
16%
Promoters
17%
Passives
67%
Detractors
Female
20
Mulberry's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Mulberry NPS by Ethnicity
Mulberry's NPS was rated -17 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other -17 | Other | -17 |
Mulberry NPS by Age
Mulberry's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Mulberry NPS by Usage
Mulberry's NPS was rated the highest by customers who have used Mulberry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
Mulberry NPS vs. Competitors
Compared to its competitors, Mulberry's NPS is rated right below BlackBerry.
| COMPANY | NPS Score | |
|---|---|---|
| Burberry | 33 |
| Gucci | 31 |
 | Bally | 31 |
 | Matches Fashion | 9 |
 | BlackBerry | -1 |
| Mulberry | -16 |
Mulberry Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Mulberry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Mulberry Customer Loyalty Score by Gender
Male customers rated Mulberry's Customer Loyalty score 6% higher than Female customers.
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Male
70%
Yes
Female
64%
Yes
Mulberry Customer Loyalty Score by Ethnicity
Mulberry's Customer Loyalty score was rated 55% by Other customers on Comparably.
% who answered "Yes"
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55
out of 100
Other
Mulberry Customer Loyalty Score by Age
Mulberry's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Mulberry.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
Mulberry Customer Loyalty Score by Usage
Mulberry's Customer Loyalty score was rated the highest by customers who have used Mulberry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Mulberry Customer Loyalty vs. Competitors
Compared to its competitors, Mulberry's Customer Loyalty score is rated right below BlackBerry.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Matches Fashion | 83% |
| Bally | 81% |
| Gucci | 76% |
| Burberry | 75% |
| BlackBerry | 69% |
| Mulberry | 66% |
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Mulberry Product Quality
3.5/5
Mulberry has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Mulberry Product Information
Mulberry’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- https://www.mulberry.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into Mulberry Product Quality
Mulberry's Product Quality score was rated highest by customers who have used Mulberry's products/services for 2 to 5 Years, and rated lowest by customers who have used Mulberry's products/services for Less than 1 Year.
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Ranked Mulberry Product Quality the Highest
Ranked Mulberry Product Quality the Lowest
Mulberry Product Quality Score by Gender
Female customers rated Mulberry's Product Quality score 0.5 stars higher than Male customers.
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Male
3.5/5
Female
4/5
Mulberry Product Quality Score by Ethnicity
Mulberry's Product Quality score was rated 4 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Mulberry.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4 | Other | 4 |
Mulberry Product Quality Score by Age
Mulberry's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Mulberry.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
36-40 3.6 | 36-40 | 3.6 |
Mulberry Product Quality Score by Usage
Mulberry's Product Quality score was rated the highest by customers who have used Mulberry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mulberry Product Quality vs. Competitors
Compared to its competitors, Mulberry's Product Quality score is rated right above BlackBerry, and is preceded by Matches Fashion.
| COMPANY | Product Quality Score | |
|---|---|---|
| Burberry | 4.2/5 |
| Bally | 4.2/5 |
| Gucci | 4.2/5 |
| Matches Fashion | 4.1/5 |
| Mulberry | 3.5/5 |
| BlackBerry | 3.4/5 |
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Mulberry Pricing
Mulberry ROI & Value For Money
3.4/5
Mulberry has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Mulberry ROI
Mulberry's ROI score was rated highest by customers who have used Mulberry's products/services for 2 to 5 Years, and rated lowest by customers who have used Mulberry's products/services for Less than 1 Year.
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Ranked Mulberry ROI the Highest
Ranked Mulberry ROI the Lowest
Mulberry ROI Score by Gender
Female customers rated Mulberry's ROI score 0.9 stars higher than Male customers.
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Male
3/5
Female
3.9/5
Mulberry ROI Score by Ethnicity
Mulberry's ROI score was rated 3.5 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Mulberry.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.5 | Other | 3.5 |
Mulberry ROI Score by Age
Mulberry's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Mulberry.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 3.4 | 36-40 | 3.4 |
Mulberry ROI Score by Usage
Mulberry's ROI score was rated the highest by customers who have used Mulberry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mulberry Pricing vs. Competitors
Compared to its competitors, Mulberry's ROI score is rated right above BlackBerry, and is preceded by Gucci.
| COMPANY | Pricing Score | |
|---|---|---|
| Bally | 4.1/5 |
| Matches Fashion | 4/5 |
| Burberry | 3.9/5 |
| Gucci | 3.8/5 |
| Mulberry | 3.4/5 |
| BlackBerry | 3.3/5 |
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Mulberry Customer Satisfaction (CSAT)
Mulberry Customer Satisfaction (CSAT) Score
68 / 100
Mulberry has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
41%
Satisfied
27%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
4%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mulberry Customer Satisfaction
Mulberry's Customer Satisfaction score was rated highest by customers who have used Mulberry's products/services for 2 to 5 Years, and rated lowest by customers who have used Mulberry's products/services for Less than 1 Year.
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Ranked Mulberry Customer Satisfaction the Highest
Ranked Mulberry Customer Satisfaction the Lowest
Mulberry Customer Satisfaction Score by Gender
Male customers rated Mulberry's Customer Satisfaction score 10 points higher than Female customers.
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60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 50% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Mulberry Customer Satisfaction Score by Ethnicity
CSAT according to Other
Mulberry's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
17%
Very Dissatisfied
0%
Mulberry Customer Satisfaction Score by Age
Mulberry's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Mulberry Customer Satisfaction Score by Usage
Mulberry's Customer Satisfaction score was rated the highest by customers who have used Mulberry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mulberry Customer Satisfaction vs. Competitors
Compared to its competitors, Mulberry's Customer Satisfaction score is rated right above BlackBerry, and is preceded by Bally.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Matches Fashion | 100% |
| Burberry | 82% |
| Gucci | 79% |
| Bally | 78% |
| Mulberry | 68% |
| BlackBerry | 66% |
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Mulberry Customer Service
3.4/5
Mulberry has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Mulberry's Customer Service
Website
https://www.mulberry.com/
Quick Insights into Mulberry Customer Service
Mulberry's Customer Service score was rated highest by customers who have used Mulberry's products/services for 2 to 5 Years, and rated lowest by customers who have used Mulberry's products/services for Less than 1 Year.
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Ranked Mulberry Customer Service the Highest
Ranked Mulberry Customer Service the Lowest
Mulberry Customer Service Score by Gender
Female customers rated Mulberry's Customer Service score 0.7 stars higher than Male customers.
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Male
3.1/5
Female
3.8/5
Mulberry Customer Service Score by Ethnicity
Mulberry's Customer Service score was rated 3.5 stars by Other customers on Comparably.
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0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 3.5 | Other | 3.5 |
Mulberry Customer Service Score by Age
Mulberry's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 3.2 | 36-40 | 3.2 |
Mulberry Customer Service Score by Usage
Mulberry's Customer Service score was rated the highest by customers who have used Mulberry's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mulberry Customer Service vs. Competitors
Compared to its competitors, Mulberry's Customer Service score is rated right below BlackBerry.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bally | 4.2/5 |
| Burberry | 4.1/5 |
| Gucci | 4/5 |
| Matches Fashion | 3.9/5 |
| BlackBerry | 3.4/5 |
| Mulberry | 3.4/5 |
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Mulberry as an Employer
2.9/5
Mulberry has a 2.9/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Mulberry scored a -16 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Mulberry would recommend the brand to a friend. ENPS measures how likely Mulberry employees would recommend working at Mulberry to a friend.
Net Promoter Score
-16
NPS Score
| 37% | Promoters |
|---|---|
| 10% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
-8
eNPS Score
| 42% | Promoters |
|---|---|
| 8% | Passive |
| 50% | Detractors |
