

"Zoup produces soup, salad and sandwiches." Among its major competitors, Zoup! is ranked in 3rd place for NPS while Darden Restaurants is 1st, and Luby's is 2nd.
Zoup!'s Net Promoter Score (NPS) is a -13 with 37% Promoters, 13% Passives, and 50% Detractors. Net Promoter Score tracks whether Zoup!'s customers would recommend using the product based on a scale of -100 to 100.
| 37% | Promoters |
|---|---|
| 13% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2021 100 | Mar 2021 | 100 |
Jul 2021 100 | Jul 2021 | 100 |
Dec 2021 100 | Dec 2021 | 100 |
May 2022 50 | May 2022 | 50 |
Aug 2022 40 | Aug 2022 | 40 |
Feb 2023 17 | Feb 2023 | 17 |
Jul 2023 -1 | Jul 2023 | -1 |
Dec 2023 -13 | Dec 2023 | -13 |
Zoup! is ranked third for NPS among its competitors. Darden Restaurants and Luby's come in first and second, with Papa John's International coming in at #4.
![]() Zoup! | ![]() Darden Restaurants | ![]() Papa John's International | ![]() Luby's | |
| Global Ranking | #- | #342 | #- | #- |
| NPS | -13 | 20 | -21 | -1 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $18.85B | $3.42B | $106.67M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Zoup!'s NPS is rated right above Papa John's International, and is preceded by Luby's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Darden Restaurants | 20 |
![]() | Luby's | -1 |
![]() | Zoup! | -13 |
![]() | Papa John's International | -21 |
![]() | Ruby Tuesday | -63 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Zoup! users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Zoup!'s Customer Loyalty score is rated right above Luby's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Zoup! | 81% |
![]() | Luby's | 70% |
![]() | Papa John's International | 68% |
![]() | Ruby Tuesday | 64% |
![]() | Darden Restaurants | 63% |
Zoup! has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Zoup!’s product quality score is a 3.1 out of 5 as rated by its users and customers.
Compared to its competitors, Zoup!'s Product Quality score is rated right above Luby's, and is preceded by Darden Restaurants.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Darden Restaurants | 3.8/5 |
![]() | Zoup! | 3.1/5 |
![]() | Luby's | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Ruby Tuesday | 1.8/5 |
Zoup! has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, Zoup!'s ROI score is rated right above Papa John's International, and is preceded by Darden Restaurants.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Zoup! | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Luby's | 2.9/5 |
![]() | Ruby Tuesday | 1.9/5 |
Zoup! has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Zoup!'s Customer Satisfaction score is rated right above Luby's, and is preceded by Papa John's International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Darden Restaurants | 71% |
![]() | Papa John's International | 54% |
![]() | Zoup! | 50% |
![]() | Luby's | 45% |
![]() | Ruby Tuesday | 21% |
Zoup! has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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Southfield, MI United States of America
http://Zoup.com
Compared to its competitors, Zoup!'s Customer Service score is rated right above Luby's, and is preceded by Darden Restaurants.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Zoup! | 3/5 |
![]() | Luby's | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Ruby Tuesday | 1.8/5 |
Zoup! has a 3.2/5 stars for its overall company culture rated by their employees

Zoup! scored a -13 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Zoup! would recommend the brand to a friend. ENPS measures how likely Zoup! employees would recommend working at Zoup! to a friend.
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
| 29% | Promoters |
|---|---|
| 14% | Passive |
| 57% | Detractors |