-19
NPS
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AAFEES
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About AAFEES' Brand
Among its major competitors, AAFEES is ranked in 5th place for NPS while Walmart is 1st, and USAA is 2nd.
Brand at a Glance
68%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.8/5
Customer Service
AAFEES Ranking
- #4 / 4 of its competitors
AAFEES NPS
AAFEES's Net Promoter Score (NPS) is a -19 with 33% Promoters, 15% Passives, and 52% Detractors. Net Promoter Score tracks whether AAFEES's customers would recommend using the product based on a scale of -100 to 100.
AAFEES Overall NPS
| 33% | Promoters |
|---|---|
| 15% | Passives |
| 52% | Detractors |
AAFEES NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -13 | May 2021 | -13 |
Jul 2021 0 | Jul 2021 | 0 |
Sep 2021 -10 | Sep 2021 | -10 |
Dec 2021 -18 | Dec 2021 | -18 |
Oct 2022 -8 | Oct 2022 | -8 |
Jan 2023 -8 | Jan 2023 | -8 |
Sep 2023 -7 | Sep 2023 | -7 |
Jul 2024 -12 | Jul 2024 | -12 |
Aug 2024 -7 | Aug 2024 | -7 |
Nov 2024 -12 | Nov 2024 | -12 |
Dec 2024 -15 | Dec 2024 | -15 |
Jul 2025 -19 | Jul 2025 | -19 |
How Other Brands Compare
AAFEES is ranked #4 for NPS among its competitors. Walmart and USAA come in first and second, with Best Buy coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AAFEES NPS by Gender
AAFEES's NPS was rated -34 by Male customers on Comparably.
Male
-34
AAFEES's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
AAFEES's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
AAFEES NPS by Ethnicity
AAFEES's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Other 34 | Other | 34 |
AAFEES NPS by Age
AAFEES's NPS was rated 34 points by customers ages 56-60 on Comparably.
AAFEES NPS by Usage
AAFEES's NPS was rated -40 points by customers who have used AAFEES's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -40 | Over 10 Years | -40 |
AAFEES NPS vs. Competitors
Compared to its competitors, AAFEES's NPS is rated right below Defense Commissary Agency.
| COMPANY | NPS Score | |
|---|---|---|
 | Walmart | 7 |
 | USAA | 7 |
 | Best Buy | -3 |
 | Defense Commissary Agency | -17 |
| AAFEES | -19 |
AAFEES Customer Reviews
Out of the 3 AAFEES customer reviews 1 was positive and 2 were constructive. AAFEES customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AAFEES Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of AAFEES users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AAFEES Customer Loyalty Score by Gender
AAFEES's Customer Loyalty score was rated 60 by Male customers on Comparably.
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Male
60%
Yes
Female
N/A
Yes
AAFEES Customer Loyalty Score by Ethnicity
AAFEES's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AAFEES.
55
out of 100
Caucasian
70
out of 100
Other
AAFEES Customer Loyalty Score by Age
AAFEES's Customer Loyalty score was rated 70% by customers ages 56-60 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
AAFEES Customer Loyalty Score by Usage
AAFEES's Customer Loyalty score was rated 64% by customers who have used AAFEES's products/services for Over 10 Years.
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AAFEES Customer Loyalty Score by Industry
AAFEES's Customer Loyalty score was rated 40% by Military and Defense industry customers.
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AAFEES Customer Loyalty vs. Competitors
Compared to its competitors, AAFEES's Customer Loyalty score is rated right below Best Buy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| Defense Commissary Agency | 79% |
| Walmart | 76% |
| Best Buy | 76% |
| AAFEES | 68% |
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AAFEES Product Quality
2.7/5
AAFEES has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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AAFEES Product Information
AAFEES’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Military and Defense industry rated AAFEES's product the highest.
- Company Size
- 201-500 Employees
Quick Insights into AAFEES Product Quality
AAFEES's Product Quality score was rated highest by customers ages 56-60, and rated lowest by Caucasian customers.
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Ranked AAFEES Product Quality the Highest
Ranked AAFEES Product Quality the Lowest
AAFEES Product Quality Score by Gender
AAFEES's Product Quality score was rated 2.2 by Male customers on Comparably.
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Male
2.2/5
Female
N/A
AAFEES Product Quality Score by Ethnicity
AAFEES's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AAFEES.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 2.8 | Other | 2.8 |
AAFEES Product Quality Score by Age
AAFEES's Product Quality score was rated 3.5 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3.5 | 56-60 | 3.5 |
AAFEES Product Quality Score by Usage
AAFEES's Product Quality score was rated 2.4 stars by customers who have used AAFEES's products/services for Over 10 Years.
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AAFEES Product Quality Score by Industry
AAFEES's Product Quality score was rated 1.5 stars by Military and Defense industry customers.
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AAFEES Product Quality vs. Competitors
Compared to its competitors, AAFEES's Product Quality score is rated right below Best Buy.
| COMPANY | Product Quality Score | |
|---|---|---|
| Walmart | 3.5/5 |
| USAA | 3.3/5 |
| Defense Commissary Agency | 3.2/5 |
| Best Buy | 3.1/5 |
| AAFEES | 2.7/5 |
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AAFEES Pricing
AAFEES ROI & Value For Money
2.5/5
AAFEES has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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AAFEES Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Military and Defense industry.
Quick Insights into AAFEES ROI
AAFEES's ROI score was rated highest by customers ages 56-60, and rated lowest by Caucasian customers.
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Ranked AAFEES ROI the Highest
Ranked AAFEES ROI the Lowest
AAFEES ROI Score by Gender
AAFEES's ROI score was rated 2.3 by Male customers on Comparably.
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Male
2.3/5
Female
N/A
AAFEES ROI Score by Ethnicity
AAFEES's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AAFEES.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 2.8 | Other | 2.8 |
AAFEES ROI Score by Age
AAFEES's ROI score was rated 4 stars by customers ages 56-60 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 4 | 56-60 | 4 |
AAFEES ROI Score by Usage
AAFEES's ROI score was rated 2.2 stars by customers who have used AAFEES's products/services for Over 10 Years.
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AAFEES ROI Score by Industry
AAFEES's ROI score was rated 1.5 stars by Military and Defense industry customers.
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AAFEES Pricing vs. Competitors
Compared to its competitors, AAFEES's ROI score is rated right below Best Buy.
| COMPANY | Pricing Score | |
|---|---|---|
| Walmart | 3.5/5 |
| Defense Commissary Agency | 3.3/5 |
| USAA | 3.2/5 |
| Best Buy | 3/5 |
| AAFEES | 2.5/5 |
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AAFEES Customer Satisfaction (CSAT)
AAFEES Customer Satisfaction (CSAT) Score
41 / 100
AAFEES has an overall Customer Satisfaction score of 41 rated by its users and customers.
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Very Satisfied
33%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AAFEES Customer Satisfaction
AAFEES's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked AAFEES Customer Satisfaction the Highest
Ranked AAFEES Customer Satisfaction the Lowest
AAFEES Customer Satisfaction Score by Gender
AAFEES's Customer Satisfaction score was rated 28 by Male customers on Comparably.
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28 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 58% |
AAFEES Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AAFEES' Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
AAFEES' Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
AAFEES Customer Satisfaction Score by Usage
AAFEES's Customer Satisfaction score was rated 28 points by customers who have used AAFEES's products/services for Over 10 Years.
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AAFEES Customer Satisfaction vs. Competitors
Compared to its competitors, AAFEES's Customer Satisfaction score is rated right above USAA, and is preceded by Defense Commissary Agency.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Walmart | 66% |
| Best Buy | 53% |
| Defense Commissary Agency | 50% |
| AAFEES | 42% |
| USAA | 30% |
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AAFEES Customer Service
2.8/5
AAFEES has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About AAFEES's Customer Service
Website
https://www.shopmyexchange.com/
Quick Insights into AAFEES Customer Service
AAFEES's Customer Service score was rated highest by customers ages 56-60, and rated lowest by Caucasian customers.
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Ranked AAFEES Customer Service the Highest
Ranked AAFEES Customer Service the Lowest
AAFEES Customer Service Score by Gender
AAFEES's Customer Service score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
AAFEES Customer Service Score by Ethnicity
AAFEES's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 3 | Other | 3 |
AAFEES Customer Service Score by Age
AAFEES's Customer Service score was rated 5 stars by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 5 | 56-60 | 5 |
AAFEES Customer Service Score by Usage
AAFEES's Customer Service score was rated 2.9 stars by customers who have used AAFEES's products/services for Over 10 Years.
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AAFEES Customer Service Score by Industry
AAFEES's Customer Service score was rated 2 stars by Military and Defense industry customers.
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AAFEES Customer Service vs. Competitors
Compared to its competitors, AAFEES's Customer Service score is rated right below Best Buy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Walmart | 3.3/5 |
| USAA | 3.3/5 |
| Defense Commissary Agency | 3.1/5 |
| Best Buy | 2.9/5 |
| AAFEES | 2.8/5 |
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AAFEES as an Employer
2.4/5
AAFEES has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
AAFEES scored a -19 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of AAFEES would recommend the brand to a friend. ENPS measures how likely AAFEES employees would recommend working at AAFEES to a friend.
Net Promoter Score
-19
NPS Score
| 33% | Promoters |
|---|---|
| 15% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 17% | Promoters |
|---|---|
| 22% | Passive |
| 61% | Detractors |
