-6
NPS
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Keller Williams
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About Keller Williams' Brand
DOS is Keller's second Grateful Grass release to benefit the Rex Foundation, featuring Jeff Austin, Keith Moseley, and Michael Kang. Among its major competitors, Keller Williams is ranked in 4th place for NPS while KKR is 1st, and Zillow is 2nd.
Brand at a Glance
63%
Customer Loyalty
3.3/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Keller Williams Ranking
- #3 / 4 of its competitors
Keller Williams NPS
Keller Williams's Net Promoter Score (NPS) is a -6 with 41% Promoters, 12% Passives, and 47% Detractors. Net Promoter Score tracks whether Keller Williams's customers would recommend using the product based on a scale of -100 to 100.
Keller Williams Overall NPS
| 41% | Promoters |
|---|---|
| 12% | Passives |
| 47% | Detractors |
Keller Williams NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 0 | Jun 2022 | 0 |
Aug 2022 25 | Aug 2022 | 25 |
Nov 2022 34 | Nov 2022 | 34 |
Dec 2022 13 | Dec 2022 | 13 |
Feb 2023 -11 | Feb 2023 | -11 |
Apr 2023 -20 | Apr 2023 | -20 |
Aug 2023 -27 | Aug 2023 | -27 |
Sep 2023 -17 | Sep 2023 | -17 |
Dec 2023 -8 | Dec 2023 | -8 |
Jan 2024 -1 | Jan 2024 | -1 |
May 2024 -1 | May 2024 | -1 |
Nov 2025 -6 | Nov 2025 | -6 |
How Other Brands Compare
Keller Williams is ranked third for NPS among its competitors. Zillow and Coldwell Banker come in first and second, with RE/MAX coming in at #4.
Keller Williams |  Zillow |  Coldwell Banker |  RE/MAX | |
| Global Ranking | #- | #189 | #- | #- |
| NPS | -6 | 17 | 5 | -60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.40B | $2.11B | $755.68M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Keller Williams NPS by Gender
Male customers rated Keller Williams's NPS 50 points higher than Female customers.
Male
0
Keller Williams's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
-50
Keller Williams's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Keller Williams NPS by Ethnicity
Keller Williams's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Keller Williams NPS by Usage
Keller Williams's NPS was rated -20 points by customers who have used Keller Williams's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
Keller Williams NPS vs. Competitors
Compared to its competitors, Keller Williams's NPS is rated right above Realty ONE Group, and is preceded by Coldwell Banker.
| COMPANY | NPS Score | |
|---|---|---|
 | KKR | 23 |
| Zillow | 17 |
| Coldwell Banker | 5 |
| Keller Williams | -6 |
 | Realty ONE Group | -50 |
| RE/MAX | -60 |
Keller Williams Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Keller Williams users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Keller Williams Customer Loyalty Score by Gender
Female customers rated Keller Williams's Customer Loyalty score 23% higher than Male customers.
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Male
55%
Yes
Female
78%
Yes
Keller Williams Customer Loyalty Score by Ethnicity
Keller Williams's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Keller Williams.
64
out of 100
Caucasian
Keller Williams Customer Loyalty Score by Usage
Keller Williams's Customer Loyalty score was rated 64% by customers who have used Keller Williams's products/services for Less than 1 Year.
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Keller Williams Customer Loyalty Score by Industry
Keller Williams's Customer Loyalty score was rated 100% by Real Estate industry customers.
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Keller Williams Customer Loyalty vs. Competitors
Compared to its competitors, Keller Williams's Customer Loyalty score is rated right above RE/MAX, and is preceded by KKR.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Zillow | 73% |
| Realty ONE Group | 68% |
| KKR | 65% |
| Keller Williams | 63% |
| RE/MAX | 62% |
| Coldwell Banker | 47% |
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Keller Williams Product Quality
3.3/5
Keller Williams has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Keller Williams Product Information
Keller Williams’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated Keller Williams's product the highest.
- Website
- http://www.kw.com
- Company Size
- 10,000+ Employees
Industry
Tech
Marketplaces
Real Estate
Quick Insights into Keller Williams Product Quality
Keller Williams's Product Quality score was rated highest by customers from the Real Estate industry, and rated lowest by Male customers.
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Ranked Keller Williams Product Quality the Highest
Ranked Keller Williams Product Quality the Lowest
Keller Williams Product Quality Score by Gender
Female customers rated Keller Williams's Product Quality score 0.2 stars higher than Male customers.
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Male
2.5/5
Female
2.7/5
Keller Williams Product Quality Score by Ethnicity
Keller Williams's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Keller Williams.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Keller Williams Product Quality Score by Usage
Keller Williams's Product Quality score was rated 2.3 stars by customers who have used Keller Williams's products/services for Less than 1 Year.
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Keller Williams Product Quality Score by Industry
Keller Williams's Product Quality score was rated 4.6 stars by Real Estate industry customers.
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Keller Williams Product Quality vs. Competitors
Compared to its competitors, Keller Williams's Product Quality score is rated right above KKR, and is preceded by Zillow.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zillow | 3.6/5 |
| Keller Williams | 3.3/5 |
| KKR | 3.2/5 |
| Coldwell Banker | 3/5 |
| Realty ONE Group | 2.6/5 |
| RE/MAX | 1.6/5 |
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Keller Williams Pricing
Keller Williams ROI & Value For Money
2.8/5
Keller Williams has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Keller Williams Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry.
Quick Insights into Keller Williams ROI
Keller Williams's ROI score was rated highest by customers from the Real Estate industry, and rated lowest by Male customers.
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Ranked Keller Williams ROI the Highest
Ranked Keller Williams ROI the Lowest
Keller Williams ROI Score by Gender
Female customers rated Keller Williams's ROI score 0.1 stars higher than Male customers.
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Male
2.1/5
Female
2.2/5
Keller Williams ROI Score by Ethnicity
Keller Williams's ROI score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Keller Williams.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Keller Williams ROI Score by Usage
Keller Williams's ROI score was rated 2.2 stars by customers who have used Keller Williams's products/services for Less than 1 Year.
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Keller Williams ROI Score by Industry
Keller Williams's ROI score was rated 4.1 stars by Real Estate industry customers.
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Keller Williams Pricing vs. Competitors
Compared to its competitors, Keller Williams's ROI score is rated right above Realty ONE Group, and is preceded by Coldwell Banker.
| COMPANY | Pricing Score | |
|---|---|---|
| KKR | 3.6/5 |
| Zillow | 3.5/5 |
| Coldwell Banker | 2.9/5 |
| Keller Williams | 2.8/5 |
| Realty ONE Group | 2.6/5 |
| RE/MAX | 1.6/5 |
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Keller Williams Customer Satisfaction (CSAT)
Keller Williams Customer Satisfaction (CSAT) Score
60 / 100
Keller Williams has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Keller Williams Customer Satisfaction
Keller Williams's Customer Satisfaction score was rated highest by customers from the Real Estate industry, and rated lowest by Male customers.
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Ranked Keller Williams Customer Satisfaction the Highest
Ranked Keller Williams Customer Satisfaction the Lowest
Keller Williams Customer Satisfaction Score by Gender
Keller Williams's Customer Satisfaction score was rated 50 by both Female and Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
50 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
Keller Williams Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Keller Williams' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Keller Williams.
40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Keller Williams Customer Satisfaction Score by Usage
Keller Williams's Customer Satisfaction score was rated 40 points by customers who have used Keller Williams's products/services for Less than 1 Year.
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Keller Williams Customer Satisfaction Score by Industry
Keller Williams's Customer Satisfaction score was rated 100 points by Real Estate industry customers.
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"label": "Real Estate",
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}Keller Williams Customer Satisfaction vs. Competitors
Compared to its competitors, Keller Williams's Customer Satisfaction score is rated right above Zillow, and is preceded by KKR.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| KKR | 63% |
| Keller Williams | 60% |
| Zillow | 58% |
| Coldwell Banker | 57% |
| Realty ONE Group | 33% |
| RE/MAX | 31% |
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Keller Williams Customer Service
2.8/5
Keller Williams has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Keller Williams's Customer Service
Address
Austin, TX
Website
http://www.kw.com
Quick Insights into Keller Williams Customer Service
Keller Williams's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by Male customers.
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Ranked Keller Williams Customer Service the Highest
Ranked Keller Williams Customer Service the Lowest
Keller Williams Customer Service Score by Gender
Female customers rated Keller Williams's Customer Service score 0.6 stars higher than Male customers.
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Male
1.9/5
Female
2.5/5
Keller Williams Customer Service Score by Ethnicity
Keller Williams's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Keller Williams.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Keller Williams Customer Service Score by Usage
Keller Williams's Customer Service score was rated 2.3 stars by customers who have used Keller Williams's products/services for Less than 1 Year.
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Keller Williams Customer Service Score by Industry
Keller Williams's Customer Service score was rated 3.8 stars by Real Estate industry customers.
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Keller Williams Customer Service vs. Competitors
Compared to its competitors, Keller Williams's Customer Service score is rated right above Realty ONE Group, and is preceded by Coldwell Banker.
| COMPANY | Customer Service Score | |
|---|---|---|
| KKR | 3.6/5 |
| Zillow | 3.5/5 |
| Coldwell Banker | 2.9/5 |
| Keller Williams | 2.8/5 |
| Realty ONE Group | 2.6/5 |
| RE/MAX | 1.5/5 |
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Keller Williams as an Employer
4.6/5
Keller Williams has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Keller Williams scored a -6 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of Keller Williams would recommend the brand to a friend. ENPS measures how likely Keller Williams employees would recommend working at Keller Williams to a friend.
Net Promoter Score
-6
NPS Score
| 41% | Promoters |
|---|---|
| 12% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
48
eNPS Score
| 70% | Promoters |
|---|---|
| 8% | Passive |
| 22% | Detractors |
