-50
NPS
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SkyWest
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About SkyWest's Brand
SkyWest operates as a regional airline in the United States. Among its major competitors, SkyWest is ranked in 7th place for NPS while Alaska Air Group is 1st, and Virgin America is 2nd.Their current market cap is $1.52B
Brand at a Glance
55%
Customer Loyalty
2.7/5
Product Quality
2.2/5
Pricing
2.2/5
Customer Service
SkyWest Ranking
- #4 / 4 of its competitors
SkyWest NPS
SkyWest's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether SkyWest's customers would recommend using the product based on a scale of -100 to 100.
SkyWest Overall NPS
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
SkyWest NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 0 | Oct 2020 | 0 |
May 2025 -50 | May 2025 | -50 |
How Other Brands Compare
SkyWest is ranked #4 for NPS among its competitors. Alaska Air Group and Virgin America come in first and second, with United Airlines coming in at third. Among those competitors, it is the lowest valued company behind United Airlines.
SkyWest |  United Airlines |  Alaska Air Group |  Virgin America | |
| Global Ranking | #- | #144 | #222 | #- |
| NPS | -50 | 5 | 36 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.52B | $18.71B | $8.61B | $7.29B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SkyWest NPS vs. Competitors
Compared to its competitors, SkyWest's NPS is rated right above ExpressJet Airlines, and is preceded by SAS Group.
| COMPANY | NPS Score | |
|---|---|---|
| Alaska Air Group | 36 |
| Virgin America | 28 |
 | Republic Airways Holdings | 23 |
 | Cathay Pacific Airways | 17 |
| United Airlines | 5 |
 | SAS Group | -34 |
| SkyWest | -50 |
 | ExpressJet Airlines | -100 |
SkyWest Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of SkyWest users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SkyWest Customer Loyalty vs. Competitors
Compared to its competitors, SkyWest's Customer Loyalty score is rated right above Virgin America, and is preceded by SAS Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ExpressJet Airlines | 100% |
| Alaska Air Group | 79% |
| United Airlines | 72% |
| Republic Airways Holdings | 68% |
| Cathay Pacific Airways | 68% |
| SAS Group | 68% |
| SkyWest | 55% |
| Virgin America | 47% |
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SkyWest Product Quality
2.7/5
SkyWest has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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SkyWest Product Information
SkyWest’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- www.skywest.com
- Company Size
- 10,000+ Employees
Industry
Tech
Transportation and Warehousing
SkyWest Product Quality vs. Competitors
Compared to its competitors, SkyWest's Product Quality score is rated right below SAS Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Alaska Air Group | 4/5 |
| ExpressJet Airlines | 4/5 |
| Republic Airways Holdings | 3.9/5 |
| Cathay Pacific Airways | 3.6/5 |
| Virgin America | 3.2/5 |
| United Airlines | 3.2/5 |
| SAS Group | 3/5 |
| SkyWest | 2.7/5 |
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SkyWest Pricing
SkyWest ROI & Value For Money
2.2/5
SkyWest has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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SkyWest Pricing vs. Competitors
Compared to its competitors, SkyWest's ROI score is rated right below SAS Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Cathay Pacific Airways | 3.7/5 |
| Alaska Air Group | 3.7/5 |
| United Airlines | 3.1/5 |
| Virgin America | 3.1/5 |
| Republic Airways Holdings | 3.1/5 |
| ExpressJet Airlines | 3/5 |
| SAS Group | 2.9/5 |
| SkyWest | 2.2/5 |
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SkyWest Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SkyWest Customer Satisfaction vs. Competitors
Compared to its competitors, SkyWest's Customer Satisfaction score is rated right above ExpressJet Airlines, and is preceded by SAS Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Virgin America | 100% |
| Republic Airways Holdings | 100% |
| Cathay Pacific Airways | 81% |
| Alaska Air Group | 75% |
| United Airlines | 59% |
| SAS Group | 34% |
| SkyWest | 0% |
| ExpressJet Airlines | 0% |
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SkyWest Customer Service
2.2/5
SkyWest has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About SkyWest's Customer Service
Address
Saint George, UT
Website
www.skywest.com
SkyWest Customer Service vs. Competitors
Compared to its competitors, SkyWest's Customer Service score is rated right below SAS Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Alaska Air Group | 4/5 |
| Cathay Pacific Airways | 3.7/5 |
| Virgin America | 3.5/5 |
| Republic Airways Holdings | 3.1/5 |
| United Airlines | 3.1/5 |
| ExpressJet Airlines | 3/5 |
| SAS Group | 2.8/5 |
| SkyWest | 2.2/5 |
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SkyWest as an Employer
2.2/5
SkyWest has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
SkyWest scored a -50 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of SkyWest would recommend the brand to a friend. ENPS measures how likely SkyWest employees would recommend working at SkyWest to a friend.
Net Promoter Score
-50
NPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
