-5
NPS
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ADI Global
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About ADI Global's Brand
ADI is the leading global wholesale distributor of security, AV, and low-voltage products. In more than 25 years in the business, we have become a multi-billion-dollar distributor with more than 200 offices in 17 countries in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Our extensive global footprint, combined with our strategic supplier relationship and focus on customer service, allows us to serve our customers with a comprehensive range of products and services. Among its major competitors, ADI Global is ranked in 4th place for NPS while Anixter is 1st, and W.W. Grainger is 2nd.
Brand at a Glance
86%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
2.9/5
Customer Service
ADI Global Ranking
- #4 / 4 of its competitors
ADI Global NPS
ADI Global's Net Promoter Score (NPS) is a -5 with 35% Promoters, 25% Passives, and 40% Detractors. Net Promoter Score tracks whether ADI Global's customers would recommend using the product based on a scale of -100 to 100.
ADI Global Overall NPS
| 35% | Promoters |
|---|---|
| 25% | Passives |
| 40% | Detractors |
ADI Global NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 33 | Dec 2022 | 33 |
Feb 2023 20 | Feb 2023 | 20 |
Mar 2023 9 | Mar 2023 | 9 |
Apr 2023 0 | Apr 2023 | 0 |
Oct 2023 7 | Oct 2023 | 7 |
Mar 2024 6 | Mar 2024 | 6 |
Aug 2024 0 | Aug 2024 | 0 |
Nov 2024 -6 | Nov 2024 | -6 |
Dec 2024 0 | Dec 2024 | 0 |
Apr 2025 -6 | Apr 2025 | -6 |
Nov 2025 -11 | Nov 2025 | -11 |
Jan 2026 -5 | Jan 2026 | -5 |
How Other Brands Compare
ADI Global is ranked #4 for NPS among its competitors. Anixter and W.W. Grainger come in first and second, with Arrow Electronics coming in at third.
ADI Global |  W.W. Grainger |  Arrow Electronics |  Anixter | |
| Global Ranking | #- | #512 | #- | #- |
| NPS | -5 | 25 | 13 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $21.27B | $8.37B | $3.36B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ADI Global NPS by Gender
ADI Global's NPS was rated -28 by Male customers on Comparably.
Male
-28
ADI Global's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
N/A
ADI Global's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
ADI Global NPS by Ethnicity
ADI Global's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other 67 | Other | 67 |
ADI Global NPS by Age
ADI Global's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
ADI Global NPS by Usage
ADI Global's NPS was rated the highest by customers who have used ADI Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -33 | 2 to 5 Years | -33 |
Over 10 Years -40 | Over 10 Years | -40 |
ADI Global NPS vs. Competitors
Compared to its competitors, ADI Global's NPS is rated right above Wesco Distribution, and is preceded by Arrow Electronics.
| COMPANY | NPS Score | |
|---|---|---|
| Anixter | 31 |
| W.W. Grainger | 25 |
| Arrow Electronics | 13 |
| ADI Global | -5 |
 | Wesco Distribution | -75 |
ADI Global Customer Reviews
Out of the 2 ADI Global customer reviews 1 was positive and 1 was constructive. ADI Global customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
ADI Global Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of ADI Global users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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ADI Global Customer Loyalty Score by Gender
ADI Global's Customer Loyalty score was rated 87 by Male customers on Comparably.
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Male
87%
Yes
Female
N/A
Yes
ADI Global Customer Loyalty Score by Ethnicity
ADI Global's Customer Loyalty score was rated 100% by both Caucasian and Other customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
Other
ADI Global Customer Loyalty Score by Age
ADI Global's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
56-60 70% | 56-60 | 70% |
ADI Global Customer Loyalty Score by Usage
ADI Global's Customer Loyalty score was rated the highest by customers who have used ADI Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ADI Global Customer Loyalty Score by Industry
ADI Global's Customer Loyalty score was rated 100% by Tech industry customers.
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ADI Global Customer Loyalty vs. Competitors
Compared to its competitors, ADI Global's Customer Loyalty score is rated right above Arrow Electronics, and is preceded by Wesco Distribution.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wesco Distribution | 100% |
| ADI Global | 86% |
| Arrow Electronics | 83% |
| W.W. Grainger | 78% |
| Anixter | 71% |
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ADI Global Product Quality
3.1/5
ADI Global has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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ADI Global Product Information
ADI Global’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ADI Global's product the highest.
- Website
- https://adiglobal.us
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Enterprise
Hardware and Devices
Quick Insights into ADI Global Product Quality
ADI Global's Product Quality score was rated highest by Other customers, and rated lowest by customers who have used ADI Global's products/services for Over 10 Years.
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Ranked ADI Global Product Quality the Highest
Ranked ADI Global Product Quality the Lowest
ADI Global Product Quality Score by Gender
ADI Global's Product Quality score was rated 3 by Male customers on Comparably.
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Male
3/5
Female
N/A
ADI Global Product Quality Score by Ethnicity
ADI Global's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 4.6 | Other | 4.6 |
ADI Global Product Quality Score by Age
ADI Global's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.5 | 46-50 | 4.5 |
56-60 2.6 | 56-60 | 2.6 |
ADI Global Product Quality Score by Usage
ADI Global's Product Quality score was rated the highest by customers who have used ADI Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ADI Global Product Quality Score by Industry
ADI Global's Product Quality score was rated 4.4 stars by Tech industry customers.
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ADI Global Product Quality vs. Competitors
Compared to its competitors, ADI Global's Product Quality score is rated right above Anixter, and is preceded by W.W. Grainger.
| COMPANY | Product Quality Score | |
|---|---|---|
| Arrow Electronics | 3.9/5 |
| W.W. Grainger | 3.9/5 |
| ADI Global | 3.1/5 |
| Anixter | 3/5 |
| Wesco Distribution | 2/5 |
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ADI Global Pricing
ADI Global ROI & Value For Money
3/5
ADI Global has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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ADI Global Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into ADI Global ROI
ADI Global's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked ADI Global ROI the Highest
Ranked ADI Global ROI the Lowest
ADI Global ROI Score by Gender
ADI Global's ROI score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
ADI Global ROI Score by Ethnicity
ADI Global's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ADI Global.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 4.3 | Other | 4.3 |
ADI Global ROI Score by Age
ADI Global's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.6 | 46-50 | 4.6 |
56-60 2.6 | 56-60 | 2.6 |
ADI Global ROI Score by Usage
ADI Global's ROI score was rated the highest by customers who have used ADI Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ADI Global ROI Score by Industry
ADI Global's ROI score was rated 3.9 stars by Tech industry customers.
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ADI Global Pricing vs. Competitors
Compared to its competitors, ADI Global's ROI score is rated right above Wesco Distribution, and is preceded by Anixter.
| COMPANY | Pricing Score | |
|---|---|---|
| Arrow Electronics | 3.8/5 |
| W.W. Grainger | 3.7/5 |
| Anixter | 3.3/5 |
| ADI Global | 3/5 |
| Wesco Distribution | 2.3/5 |
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ADI Global Customer Satisfaction (CSAT)
ADI Global Customer Satisfaction (CSAT) Score
54 / 100
ADI Global has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
23%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ADI Global Customer Satisfaction
ADI Global's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked ADI Global Customer Satisfaction the Highest
Ranked ADI Global Customer Satisfaction the Lowest
ADI Global Customer Satisfaction Score by Gender
ADI Global's Customer Satisfaction score was rated 43 by Male customers on Comparably.
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43 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 43% |
ADI Global Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ADI Global's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
ADI Global's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
ADI Global Customer Satisfaction Score by Age
ADI Global's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 100% | |||||||||||||||
| 56-60 | 33% |
ADI Global Customer Satisfaction Score by Usage
ADI Global's Customer Satisfaction score was rated the highest by customers who have used ADI Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ADI Global Customer Satisfaction Score by Industry
ADI Global's Customer Satisfaction score was rated 80 points by Tech industry customers.
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"label": "Tech",
"groupId": 104,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "ADI Global's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}ADI Global Customer Satisfaction vs. Competitors
Compared to its competitors, ADI Global's Customer Satisfaction score is rated right above Anixter, and is preceded by W.W. Grainger.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Arrow Electronics | 75% |
| W.W. Grainger | 74% |
| ADI Global | 54% |
| Anixter | 53% |
| Wesco Distribution | 0% |
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ADI Global Customer Service
2.9/5
ADI Global has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About ADI Global's Customer Service
Address
275 Broadhollow Road, Suite 400, Melville, NY 11747
Website
https://adiglobal.us
Phone Number
631.692.1000
Quick Insights into ADI Global Customer Service
ADI Global's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked ADI Global Customer Service the Highest
Ranked ADI Global Customer Service the Lowest
ADI Global Customer Service Score by Gender
ADI Global's Customer Service score was rated 2.4 by Male customers on Comparably.
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Male
2.4/5
Female
N/A
ADI Global Customer Service Score by Ethnicity
ADI Global's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 4.6 | Other | 4.6 |
ADI Global Customer Service Score by Age
ADI Global's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4.6 | 46-50 | 4.6 |
56-60 2 | 56-60 | 2 |
ADI Global Customer Service Score by Usage
ADI Global's Customer Service score was rated the highest by customers who have used ADI Global's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ADI Global Customer Service Score by Industry
ADI Global's Customer Service score was rated 4 stars by Tech industry customers.
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ADI Global Customer Service vs. Competitors
Compared to its competitors, ADI Global's Customer Service score is rated right above Wesco Distribution, and is preceded by Anixter.
| COMPANY | Customer Service Score | |
|---|---|---|
| W.W. Grainger | 3.9/5 |
| Arrow Electronics | 3.9/5 |
| Anixter | 3.3/5 |
| ADI Global | 2.9/5 |
| Wesco Distribution | 1.5/5 |
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ADI Global as an Employer
3.2/5
ADI Global has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
ADI Global scored a -5 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of ADI Global would recommend the brand to a friend. ENPS measures how likely ADI Global employees would recommend working at ADI Global to a friend.
Net Promoter Score
-5
NPS Score
| 35% | Promoters |
|---|---|
| 25% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 29% | Promoters |
|---|---|
| 29% | Passive |
| 42% | Detractors |
