American Furniture Warehouse NPS & Customer Reviews | Comparably
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American Furniture Warehouse
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About American Furniture Warehouse's Brand

Among its major competitors, American Furniture Warehouse is ranked in 5th place for NPS while Livspace is 1st, and IKEA is 2nd.

Brand at a Glance

60%
Customer Loyalty
2.5/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service

American Furniture Warehouse Ranking

American Furniture Warehouse NPS

American Furniture Warehouse's Net Promoter Score (NPS) is a -42 with 29% Promoters, 0% Passives, and 71% Detractors. Net Promoter Score tracks whether American Furniture Warehouse's customers would recommend using the product based on a scale of -100 to 100.

American Furniture Warehouse Overall NPS

-42
NPS
29%Promoters
0%Passives
71%Detractors
American Furniture Warehouse Overall NPS

American Furniture Warehouse NPS Trend

-100
-50
0
50
100
Jul 2021
-100
Jul 2021-100
Dec 2021
-100
Dec 2021-100
Nov 2022
-100
Nov 2022-100
Dec 2022
-100
Dec 2022-100
Mar 2023
-100
Mar 2023-100
Apr 2023
-100
Apr 2023-100
Jan 2024
-75
Jan 2024-75
May 2024
-77
May 2024-77
Aug 2024
-80
Aug 2024-80
Dec 2024
-63
Dec 2024-63
Aug 2025
-50
Aug 2025-50
Dec 2025
-43
Dec 2025-43

How Other Brands Compare

American Furniture Warehouse is ranked #4 for NPS among its competitors. Livspace and IKEA come in first and second, with Nebraska Furniture Mart coming in at third.

American Furniture Warehouse's Logo
American Furniture Warehouse
IKEA's Logo
IKEA
Livspace's Logo
Livspace
Nebraska Furniture Mart's Logo
Nebraska Furniture Mart
Global Ranking#-#242#-#-
NPS-4222100-4
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

American Furniture Warehouse NPS by Gender

American Furniture Warehouse's NPS was rated -60 by Female customers on Comparably.

Female

-60

American Furniture Warehouse's NPS was rated -60 by Female customers on Comparably.

20%
Promoters
0%
Passives
80%
Detractors

Male

N/A

American Furniture Warehouse's NPS is not yet rated by Male customers.

0%
Promoters
0%
Passives
0%
Detractors

American Furniture Warehouse NPS vs. Competitors

Compared to its competitors, American Furniture Warehouse's NPS is rated right below Curacao.

American Furniture Warehouse Customer Reviews

What can this brand most improve?
More accurate product information on the website. Better customer service to resolve issues

American Furniture Warehouse Customer Loyalty

60%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

60% of American Furniture Warehouse users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

60
60%
40
40%
American Furniture Warehouse Customer Loyalty

American Furniture Warehouse Customer Loyalty Score by Gender

American Furniture Warehouse's Customer Loyalty score was rated 82 by Female customers on Comparably.

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Female
82%
Yes
Male
N/A
Yes

American Furniture Warehouse Customer Loyalty vs. Competitors

Compared to its competitors, American Furniture Warehouse's Customer Loyalty score is rated right below IKEA.

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American Furniture Warehouse's Logo
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Livspace's Logo
Nebraska Furniture Mart's Logo
Curacao's Logo
IKEA's Logo

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American Furniture Warehouse Product Quality

2.5/5

American Furniture Warehouse has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.

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American Furniture Warehouse Product Information

American Furniture Warehouse’s product quality score is a 2.5 out of 5 as rated by its users and customers.

Quick Insights into American Furniture Warehouse Product Quality

American Furniture Warehouse's Product Quality score was rated highest by Female customers.

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Ranked American Furniture Warehouse Product Quality the Highest

Female
1.5

American Furniture Warehouse Product Quality Score by Gender

American Furniture Warehouse's Product Quality score was rated 1.5 by Female customers on Comparably.

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Female

1.5/5

Male

N/A

American Furniture Warehouse Product Quality vs. Competitors

Compared to its competitors, American Furniture Warehouse's Product Quality score is rated right above Curacao, and is preceded by Nebraska Furniture Mart.

COMPANYProduct Quality Score
Livspace5/5
IKEA3.6/5
Nebraska Furniture Mart2.9/5
American Furniture Warehouse2.5/5
Curacao2.4/5

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American Furniture Warehouse's Logo
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Livspace's Logo
IKEA's Logo
Nebraska Furniture Mart's Logo
Curacao's Logo

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American Furniture Warehouse Pricing

American Furniture Warehouse ROI & Value For Money

2.6/5

American Furniture Warehouse has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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Quick Insights into American Furniture Warehouse ROI

American Furniture Warehouse's ROI score was rated highest by Female customers.

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Ranked American Furniture Warehouse ROI the Highest

Female
2.3

American Furniture Warehouse ROI Score by Gender

American Furniture Warehouse's ROI score was rated 2.3 by Female customers on Comparably.

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Female

2.3/5

Male

N/A

American Furniture Warehouse Pricing vs. Competitors

Compared to its competitors, American Furniture Warehouse's ROI score is rated right above Curacao, and is preceded by Nebraska Furniture Mart.

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American Furniture Warehouse's Logo
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Livspace's Logo
IKEA's Logo
Nebraska Furniture Mart's Logo
Curacao's Logo

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American Furniture Warehouse Customer Satisfaction (CSAT)

American Furniture Warehouse Customer Satisfaction (CSAT) Score

42 / 100

American Furniture Warehouse has an overall Customer Satisfaction score of 42 rated by its users and customers.

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Very Satisfied17%
Satisfied25%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied42%
Very Satisfied
17%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
42%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into American Furniture Warehouse Customer Satisfaction

American Furniture Warehouse's Customer Satisfaction score was rated highest by Female customers.

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Ranked American Furniture Warehouse Customer Satisfaction the Highest

Female
20%

American Furniture Warehouse Customer Satisfaction Score by Gender

American Furniture Warehouse's Customer Satisfaction score was rated 20 by Female customers on Comparably.

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20 / 100
Female
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%

American Furniture Warehouse Customer Satisfaction vs. Competitors

Compared to its competitors, American Furniture Warehouse's Customer Satisfaction score is rated right above Curacao, and is preceded by Nebraska Furniture Mart.

COMPANYCustomer Satisfaction (CSAT) Score
Livspace100%
IKEA71%
Nebraska Furniture Mart45%
American Furniture Warehouse42%
Curacao36%

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American Furniture Warehouse Customer Service

2.6/5

American Furniture Warehouse has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About American Furniture Warehouse's Customer Service

Website

https://afw.com

Quick Insights into American Furniture Warehouse Customer Service

American Furniture Warehouse's Customer Service score was rated highest by Female customers.

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Ranked American Furniture Warehouse Customer Service the Highest

Female
1.7

American Furniture Warehouse Customer Service Score by Gender

American Furniture Warehouse's Customer Service score was rated 1.7 by Female customers on Comparably.

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Female

1.7/5

Male

N/A

American Furniture Warehouse Customer Service vs. Competitors

Compared to its competitors, American Furniture Warehouse's Customer Service score is rated right above Curacao, and is preceded by Nebraska Furniture Mart.

COMPANYCustomer Service Score
Livspace5/5
IKEA3.5/5
Nebraska Furniture Mart3/5
American Furniture Warehouse2.6/5
Curacao2.5/5

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American Furniture Warehouse as an Employer

2.7/5

American Furniture Warehouse has a 2.7/5 stars for its overall company culture rated by their employees

  American Furniture Warehouse CEO
bottom
30%
CEO of American Furniture Warehouse

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

American Furniture Warehouse scored a -42 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of American Furniture Warehouse would recommend the brand to a friend. ENPS measures how likely American Furniture Warehouse employees would recommend working at American Furniture Warehouse to a friend.

Net Promoter Score

-42
NPS Score
29%Promoters
0%Passive
71%Detractors

Employee Net Promoter Score

-16
eNPS Score
38%Promoters
8%Passive
54%Detractors

Global Ranking Snapshot

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1
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W. Craig Jelinek
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2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail