

Affiliated Managers Group provides asset management services. Among its major competitors, AMG is ranked in 3rd place for NPS while Porsche is 1st, and Mercedes-Benz USA is 2nd.
AMG's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether AMG's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 13% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 -20 | Aug 2022 | -20 |
Nov 2022 0 | Nov 2022 | 0 |
Feb 2023 15 | Feb 2023 | 15 |
Aug 2023 25 | Aug 2023 | 25 |
Sep 2023 11 | Sep 2023 | 11 |
Oct 2023 20 | Oct 2023 | 20 |
Jan 2024 18 | Jan 2024 | 18 |
Feb 2024 25 | Feb 2024 | 25 |
May 2024 30 | May 2024 | 30 |
Jul 2024 36 | Jul 2024 | 36 |
Dec 2024 34 | Dec 2024 | 34 |
Jan 2025 37 | Jan 2025 | 37 |
AMG is ranked third for NPS among its competitors. Porsche and Mercedes-Benz USA come in first and second, with Audi coming in at #4.
![]() AMG | ![]() Audi | ![]() Mercedes-Benz USA | ![]() Porsche | |
| Global Ranking | #- | #37 | #41 | #44 |
| NPS | 37 | 34 | 39 | 60 |
| Valuation Updated every 24 hours for public companies | - | $1.38B | $95.37B | $19.20B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AMG's NPS was rated 67 by Male customers on Comparably.
AMG's NPS was rated 67 by Male customers on Comparably.
AMG's NPS is not yet rated by Female customers.
AMG's NPS was rated 34 points by customers ages 31-35 on Comparably.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of AMG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AMG's Customer Loyalty score was rated 100 by Male customers on Comparably.
AMG's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
Compared to its competitors, AMG's Customer Loyalty score is rated right above i'm veg, and is preceded by BMW Group.
AMG has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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AMG’s product quality score is a 4.2 out of 5 as rated by its users and customers.
AMG's Product Quality score was rated highest by Male customers.
AMG's Product Quality score was rated 5 by Male customers on Comparably.
AMG's Product Quality score was rated 4.1 stars by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
Compared to its competitors, AMG's Product Quality score is rated right above BMW Group, and is preceded by Mercedes-Benz USA.
AMG has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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AMG's ROI score was rated highest by customers ages 31-35.
AMG's ROI score was rated 4.3 by Male customers on Comparably.
AMG's ROI score was rated 4.5 stars by customers ages 31-35 on Comparably.
| Summary | Age | Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
Compared to its competitors, AMG's ROI score is rated right above Mercedes-Benz USA, and is preceded by Porsche.
AMG has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AMG's Customer Satisfaction score was rated highest by Male customers.
AMG's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Compared to its competitors, AMG's Customer Satisfaction score is rated right above BMW Group, and is preceded by Mercedes-Benz USA.
AMG has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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AMG's Customer Service score was rated highest by customers ages 31-35.
AMG's Customer Service score was rated 4.3 by Male customers on Comparably.
AMG's Customer Service score was rated 4.5 stars by customers ages 31-35 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
Compared to its competitors, AMG's Customer Service score is rated right above BMW Group, and is preceded by Mercedes-Benz USA.
AMG has a 2.5/5 stars for its overall company culture rated by their employees

AMG scored a 37 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of AMG would recommend the brand to a friend. ENPS measures how likely AMG employees would recommend working at AMG to a friend.
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
| 36% | Promoters |
|---|---|
| 14% | Passive |
| 50% | Detractors |