

Manufacturer of chemicals for textile, paper and emulsions industries. The company's active chemicals uses leading technologies in dyes, pigments, emulsions enabling its customers to formulate successful products, offer competitive advantages in a variety of industries and ensure that customers generate greater value from their products. Among its major competitors, Archroma is ranked in 1st place for NPS while Johnson Matthey is 2nd, and BASF is 3rd.
Archroma's Net Promoter Score (NPS) is a 50 with 50% Promoters, 50% Passives, and 0% Detractors. Net Promoter Score tracks whether Archroma's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 50% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2020 0 | Oct 2020 | 0 |
Nov 2020 50 | Nov 2020 | 50 |
Archroma is ranked first for NPS among its competitors. Johnson Matthey and BASF come in second and third, with Huntsman Corporation coming in at #4.
![]() Archroma | ![]() BASF | ![]() Huntsman Corporation | ![]() Johnson Matthey | |
| Global Ranking | #- | #535 | #- | #- |
| NPS | 50 | 31 | 0 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $76.09B | $6.38B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Archroma's NPS is rated right above Johnson Matthey.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Archroma | 50 |
![]() | Johnson Matthey | 34 |
![]() | BASF | 31 |
![]() | Huntsman Corporation | 0 |
![]() | Clariant | 0 |
![]() | Arkema | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Archroma users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Archroma's Customer Loyalty score is rated right above Clariant.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Archroma | 100% |
![]() | Clariant | 100% |
![]() | BASF | 83% |
![]() | Johnson Matthey | 76% |
![]() | Huntsman Corporation | 57% |
![]() | Arkema | N/A |
Archroma has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Archroma’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Archroma's Product Quality score is rated right above Arkema.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Archroma | 5/5 |
![]() | Arkema | 5/5 |
![]() | Clariant | 4.5/5 |
![]() | BASF | 4.2/5 |
![]() | Huntsman Corporation | 3.3/5 |
![]() | Johnson Matthey | 3.2/5 |
Archroma has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Archroma's ROI score is rated right above Clariant.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Archroma | 4.5/5 |
![]() | Clariant | 4.2/5 |
![]() | BASF | 4.1/5 |
![]() | Arkema | 4/5 |
![]() | Johnson Matthey | 3.6/5 |
![]() | Huntsman Corporation | 3.4/5 |
Archroma has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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Neuhofstrasse 11, Reinach, 4153
www.archroma.com
Compared to its competitors, Archroma's Customer Service score is rated right above Clariant.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Archroma | 4.5/5 |
![]() | Clariant | 4.2/5 |
![]() | BASF | 4.1/5 |
![]() | Johnson Matthey | 3.6/5 |
![]() | Huntsman Corporation | 3.4/5 |
![]() | Arkema | N/A |
Archroma scored a 50 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of Archroma would recommend the brand to a friend. ENPS measures how likely Archroma employees would recommend working at Archroma to a friend.
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |