

The ARRI Group is the world's largest manufacturer and distributor of lighting equipment. Among its major competitors, Arri is ranked in 2nd place for NPS while RED Digital Cinema Camera Company is 1st, and Panavision is 3rd.
Arri's Net Promoter Score (NPS) is a 71 with 71% Promoters, 29% Passives, and 0% Detractors. Net Promoter Score tracks whether Arri's customers would recommend using the product based on a scale of -100 to 100.
| 71% | Promoters |
|---|---|
| 29% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Oct 2022 66 | Oct 2022 | 66 |
Nov 2022 50 | Nov 2022 | 50 |
Jan 2023 60 | Jan 2023 | 60 |
Mar 2024 66 | Mar 2024 | 66 |
Apr 2024 71 | Apr 2024 | 71 |
Arri is ranked second for NPS among its competitors. RED Digital Cinema Camera Company and Panavision come in first and third, with Sony coming in at #4.
![]() Arri | ![]() Sony | ![]() RED Digital Cinema Camera Company | ![]() Panavision | |
| Global Ranking | #- | #218 | #- | #- |
| NPS | 71 | 36 | 100 | 42 |
| Valuation Updated every 24 hours for public companies | - | $76.24B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Arri's NPS is rated right above Panavision, and is preceded by RED Digital Cinema Camera Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | RED Digital Cinema Camera Company | 100 |
![]() | Arri | 71 |
![]() | Panavision | 42 |
![]() | Sony | 36 |
![]() | Carl Zeiss | 27 |
![]() | Fusion | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Arri users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Arri's Customer Loyalty score is rated right above Sony, and is preceded by RED Digital Cinema Camera Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | RED Digital Cinema Camera Company | 100% |
![]() | Arri | 100% |
![]() | Sony | 81% |
![]() | Panavision | 77% |
![]() | Carl Zeiss | 70% |
![]() | Fusion | N/A |
Arri has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Arri’s product quality score is a 4.2 out of 5 as rated by its users and customers.
Compared to its competitors, Arri's Product Quality score is rated right above Sony.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Arri | 4.2/5 |
![]() | Sony | 4.2/5 |
![]() | Carl Zeiss | 4/5 |
![]() | Panavision | 3.8/5 |
![]() | RED Digital Cinema Camera Company | 2.5/5 |
![]() | Fusion | N/A |
Arri has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, Arri's ROI score is rated right above Carl Zeiss, and is preceded by Sony.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | RED Digital Cinema Camera Company | 4/5 |
![]() | Sony | 4/5 |
![]() | Arri | 3.9/5 |
![]() | Carl Zeiss | 3.8/5 |
![]() | Panavision | 3.6/5 |
![]() | Fusion | N/A |
Arri has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Arri's Customer Satisfaction score is rated right above Panavision.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Arri | 100% |
![]() | Panavision | 88% |
![]() | Sony | 83% |
![]() | Carl Zeiss | 77% |
![]() | RED Digital Cinema Camera Company | 0% |
![]() | Fusion | 0% |
Arri has an overall Customer Service score of 4.7 out of 5 stars rated by its users and customers.
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http://www.arri.com/lighting.html
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Compared to its competitors, Arri's Customer Service score is rated right above RED Digital Cinema Camera Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Arri | 4.7/5 |
![]() | RED Digital Cinema Camera Company | 4/5 |
![]() | Sony | 4/5 |
![]() | Carl Zeiss | 3.8/5 |
![]() | Panavision | 3.8/5 |
![]() | Fusion | N/A |
Arri has a 4.5/5 stars for its overall company culture rated by their employees

Arri scored a 71 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Arri would recommend the brand to a friend. ENPS measures how likely Arri employees would recommend working at Arri to a friend.
| 71% | Promoters |
|---|---|
| 29% | Passive |
| 0% | Detractors |
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |