10
NPS
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Attentive
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About Attentive's Brand
Attentive® is the leader in conversational commerce, reinventing business to consumer communication for over 8,000 leading brands like Brümate, Anthopologie, and CB2. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their customers and drives billions in e-commerce revenue annually. Additionally, now with Attentive AI, marketers can generate programs in a fraction of the time and instantly maximize campaign ROI. Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees! Among its major competitors, Attentive is ranked in 3rd place for NPS while Klaviyo is 1st, and Braze is 2nd.Their current valuation is $350.00M
Brand at a Glance
63%
Customer Loyalty
2.6/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
Attentive Ranking
- #3 / 4 of its competitors
Attentive NPS
Attentive's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether Attentive's customers would recommend using the product based on a scale of -100 to 100.
Attentive Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
Attentive NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2020 0 | May 2020 | 0 |
Oct 2020 -50 | Oct 2020 | -50 |
Sep 2022 0 | Sep 2022 | 0 |
Mar 2023 -25 | Mar 2023 | -25 |
May 2023 17 | May 2023 | 17 |
Jan 2024 29 | Jan 2024 | 29 |
Feb 2024 13 | Feb 2024 | 13 |
Apr 2024 22 | Apr 2024 | 22 |
Dec 2024 10 | Dec 2024 | 10 |
How Other Brands Compare
Attentive is ranked third for NPS among its competitors. Klaviyo and Braze come in first and second, with Wunderkind (Formerly BounceX) coming in at #4. Among those competitors, it is the third most valued company behind Braze.
Attentive |  Klaviyo |  Braze |  Wunderkind (Formerly BounceX) | |
| Global Ranking | #- | #942 | #- | #- |
| NPS | 10 | 47 | 11 | 0 |
| Valuation Updated every 24 hours for public companies | $350.00M | - | $850.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Attentive NPS vs. Competitors
Compared to its competitors, Attentive's NPS is rated right above Wunderkind (Formerly BounceX), and is preceded by Braze.
| COMPANY | NPS Score | |
|---|---|---|
| Klaviyo | 47 |
| Braze | 11 |
| Attentive | 10 |
| Wunderkind (Formerly BounceX) | 0 |
 | Listrak | -25 |
Attentive Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Attentive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Attentive Customer Loyalty vs. Competitors
Compared to its competitors, Attentive's Customer Loyalty score is rated right above Wunderkind (Formerly BounceX), and is preceded by Braze.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Klaviyo | 76% |
| Braze | 65% |
| Attentive | 63% |
| Wunderkind (Formerly BounceX) | 57% |
| Listrak | 55% |
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Attentive Product Quality
2.6/5
Attentive has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Attentive Product Information
Attentive’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- https://www.attentive.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Attentive Product Quality vs. Competitors
Compared to its competitors, Attentive's Product Quality score is rated right below Listrak.
| COMPANY | Product Quality Score | |
|---|---|---|
| Klaviyo | 4.1/5 |
| Braze | 3.8/5 |
| Wunderkind (Formerly BounceX) | 3.4/5 |
| Listrak | 2.7/5 |
| Attentive | 2.6/5 |
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Attentive Pricing
Attentive ROI & Value For Money
3.1/5
Attentive has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Attentive Pricing vs. Competitors
Compared to its competitors, Attentive's ROI score is rated right below Listrak.
| COMPANY | Pricing Score | |
|---|---|---|
| Klaviyo | 4.3/5 |
| Braze | 3.6/5 |
| Wunderkind (Formerly BounceX) | 3.4/5 |
| Listrak | 3.2/5 |
| Attentive | 3.1/5 |
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Attentive Customer Satisfaction (CSAT)
Attentive Customer Satisfaction (CSAT) Score
40 / 100
Attentive has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Attentive Customer Satisfaction vs. Competitors
Compared to its competitors, Attentive's Customer Satisfaction score is rated right below Wunderkind (Formerly BounceX).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Listrak | 100% |
| Klaviyo | 80% |
| Braze | 68% |
| Wunderkind (Formerly BounceX) | 50% |
| Attentive | 40% |
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Attentive Customer Service
2.9/5
Attentive has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Attentive's Customer Service
Address
136 Madison Ave, New York City, NY 10016
Website
https://www.attentive.com/
Phone Number
(844) 293-7265
Attentive's Social Links
Attentive Customer Service vs. Competitors
Compared to its competitors, Attentive's Customer Service score is rated right above Listrak, and is preceded by Wunderkind (Formerly BounceX).
| COMPANY | Customer Service Score | |
|---|---|---|
| Klaviyo | 3.9/5 |
| Braze | 3.6/5 |
| Wunderkind (Formerly BounceX) | 3.4/5 |
| Attentive | 2.9/5 |
| Listrak | 2.7/5 |
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Attentive as an Employer
4.7/5
Attentive has a 4.7/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Attentive scored a 10 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Attentive would recommend the brand to a friend. ENPS measures how likely Attentive employees would recommend working at Attentive to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 56% | Promoters |
|---|---|
| 25% | Passive |
| 19% | Detractors |
