Braze NPS & Customer Reviews

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Braze

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Braze

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About Braze's Brand

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Among its major competitors, Braze is ranked in 10th place for NPS while Spotify is 1st, and Splunk is 2nd.Their current market cap is $850.00M

Brand at a Glance

65%

Customer Loyalty

3.8/5

Product Quality

3.6/5

Pricing

3.6/5

Customer Service

Braze CMO

Sara Spivey

Braze Ranking

^#4 / 4 of its competitors

Braze NPS

Braze's Net Promoter Score (NPS) is a 11 with 46% Promoters, 19% Passives, and 35% Detractors. Net Promoter Score tracks whether Braze's customers would recommend using the product based on a scale of -100 to 100.

Braze Overall NPS

NPS

46%	Promoters
19%	Passives
35%	Detractors

Braze NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 25	Feb 2023	25
Mar 2023 22	Mar 2023	22
Apr 2023 20	Apr 2023	20
May 2023 22	May 2023	22
Jul 2023 22	Jul 2023	22
Sep 2023 20	Sep 2023	20
Oct 2023 23	Oct 2023	23
Nov 2023 23	Nov 2023	23
Mar 2024 20	Mar 2024	20
May 2024 16	May 2024	16
Jul 2024 18	Jul 2024	18
Jul 2025 10	Jul 2025	10

How Other Brands Compare

Braze is ranked #4 for NPS among its competitors. Spotify and LinkedIn come in first and second, with Oracle coming in at third. Among those competitors, it is the lowest valued company behind Oracle.

	Braze	Spotify	LinkedIn	Oracle
Global Ranking	#-	#10	#29	#173
NPS	11	49	32	11
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$850.00M	$49.43B	-	$207.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Braze NPS by Gender

Male customers rated Braze's NPS 10 points higher than Female customers.

Male

Braze's NPS was rated 43 by Male customers on Comparably.

57%

Promoters

29%

Passives

14%

Detractors

Female

Braze's NPS was rated 33 by Female customers on Comparably.

33%

Promoters

67%

Passives

Detractors

Braze NPS by Ethnicity

Braze's NPS was rated 25 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 25	Caucasian	25

Braze NPS by Age

Braze's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

26-30

33%

34%

33%

31-35

100%

Braze NPS by Usage

Braze's NPS was rated the highest by customers who have used Braze's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 60	Less than 1 Year	60
2 to 5 Years 0	2 to 5 Years	0

Braze NPS vs. Competitors

Compared to its competitors, Braze's NPS is rated right above Sprinklr, and is preceded by Oracle.

COMPANY		NPS Score
	Spotify	49
	Splunk	45
	MongoDB, Inc.	40
	Salesforce	35
	LinkedIn	32
	Twilio Inc.	31
	Datadog	29
	Robinhood	17
	Oracle	11
	Braze	11
	Sprinklr	10
	Lyft	-52

Braze Customer Reviews

Out of the 3 Braze customer reviews 2 were positive and 1 was constructive. Braze customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Braze Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of Braze users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65%

35%

Braze Customer Loyalty Score by Gender

Male customers rated Braze's Customer Loyalty score 4% higher than Female customers.

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Male

74%

Yes

Female

70%

Yes

Braze Customer Loyalty Score by Ethnicity

Braze's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Braze Customer Loyalty Score by Age

Braze's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 70%	26-30	70%
31-35 40%	31-35	40%

Braze Customer Loyalty Score by Usage

Braze's Customer Loyalty score was rated the highest by customers who have used Braze's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	46%
2 to 5 Years	78%

Braze Customer Loyalty Score by Industry

Braze's Customer Loyalty score was rated 66% by Tech industry customers.

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Tech	66%

Braze Customer Loyalty vs. Competitors

Compared to its competitors, Braze's Customer Loyalty score is rated right below Robinhood.

COMPANY		Customer Loyalty Score
	Spotify	87%
	LinkedIn	84%
	Splunk	83%
	Twilio Inc.	80%
	MongoDB, Inc.	79%
	Datadog	79%
	Salesforce	76%
	Sprinklr	76%
	Lyft	74%
	Oracle	72%
	Robinhood	71%
	Braze	65%

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Braze Product Quality

3.8/5

Braze has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Braze Product Information

Braze’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Braze's product the highest.

Website: http://www.braze.com

Company Size: 1,001-5,000 Employees

Industry

Information Services

Tech

AI, Big Data and Analytics

SaaS

Quick Insights into Braze Product Quality

Braze's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Female customers.

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Ranked Braze Product Quality the Highest

31-35	4.6
Less than 1 Year	4.6
Male	4.3

Ranked Braze Product Quality the Lowest

26-30	3.8
2 to 5 Years	3.6
Female	3.5

Braze Product Quality Score by Gender

Male customers rated Braze's Product Quality score 0.8 stars higher than Female customers.

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Male

4.3/5

Female

3.5/5

Braze Product Quality Score by Ethnicity

Braze's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9

Braze Product Quality Score by Age

Braze's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 3.8	26-30	3.8
31-35 4.6	31-35	4.6

Braze Product Quality Score by Usage

Braze's Product Quality score was rated the highest by customers who have used Braze's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.6
2 to 5 Years	3.6

Braze Product Quality Score by Industry

Braze's Product Quality score was rated 4.2 stars by Tech industry customers.

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Tech	4.2

Braze Product Quality vs. Competitors

Compared to its competitors, Braze's Product Quality score is rated right above Oracle, and is preceded by Sprinklr.

COMPANY		Product Quality Score
	Spotify	4.2/5
	Splunk	4.2/5
	Datadog	4.1/5
	Twilio Inc.	4/5
	Salesforce	4/5
	MongoDB, Inc.	3.9/5
	LinkedIn	3.9/5
	Sprinklr	3.9/5
	Braze	3.8/5
	Oracle	3.7/5
	Robinhood	3.6/5
	Lyft	2.1/5

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Braze Pricing

Braze ROI & Value For Money

3.6/5

Braze has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Braze Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Braze ROI

Braze's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.

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Ranked Braze ROI the Highest

31-35	5
Female	4.3
2 to 5 Years	4

Ranked Braze ROI the Lowest

Male	4.2
Less than 1 Year	4
26-30	3.3

Braze ROI Score by Gender

Female customers rated Braze's ROI score 0.1 stars higher than Male customers.

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Male

4.2/5

Female

4.3/5

Braze ROI Score by Ethnicity

Braze's ROI score was rated 4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4

Braze ROI Score by Age

Braze's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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Summary	Age	Score
26-30 3.3	26-30	3.3
31-35 5	31-35	5

Braze ROI Score by Usage

Braze's ROI score was rated 4 stars by customers who have used Braze's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.

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Less than 1 Year	4
2 to 5 Years	4

Braze ROI Score by Industry

Braze's ROI score was rated 3.6 stars by Tech industry customers.

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Tech	3.6

Braze Pricing vs. Competitors

Compared to its competitors, Braze's ROI score is rated right above Robinhood, and is preceded by Oracle.

COMPANY		Pricing Score
	Splunk	4.1/5
	Salesforce	4.1/5
	Datadog	4.1/5
	Spotify	4/5
	MongoDB, Inc.	3.9/5
	Twilio Inc.	3.9/5
	Sprinklr	3.9/5
	LinkedIn	3.7/5
	Oracle	3.7/5
	Braze	3.6/5
	Robinhood	3.6/5
	Lyft	1.8/5

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Braze Customer Satisfaction (CSAT)

Braze Customer Satisfaction (CSAT) Score

68 / 100

Braze has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied	39%
Satisfied	29%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	10%
Very Dissatisfied	6%

Very Satisfied

39%

Satisfied

29%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

10%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Braze Customer Satisfaction

Braze's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Braze Customer Satisfaction the Highest

Caucasian	100%
Male	100%
Tech	80%

Ranked Braze Customer Satisfaction the Lowest

Female	67%

Braze Customer Satisfaction Score by Gender

Male customers rated Braze's Customer Satisfaction score 33 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	75%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

67 / 100

Female

	Very Satisfied	0%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	0%

Braze Customer Satisfaction Score by Ethnicity

Caucasian
100%

CSAT according to Caucasian

Braze's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Braze Customer Satisfaction Score by Usage

Braze's Customer Satisfaction score was rated 50 points by customers who have used Braze's products/services for Less than 1 Year.

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Less than 1 Year	50

Braze Customer Satisfaction Score by Industry

Braze's Customer Satisfaction score was rated 80 points by Tech industry customers.

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Tech	80

Braze Customer Satisfaction vs. Competitors

Compared to its competitors, Braze's Customer Satisfaction score is rated right above Oracle, and is preceded by Robinhood.

COMPANY		Customer Satisfaction (CSAT) Score
	Spotify	85%
	Splunk	78%
	MongoDB, Inc.	76%
	Salesforce	76%
	Twilio Inc.	76%
	Sprinklr	76%
	LinkedIn	75%
	Datadog	75%
	Robinhood	71%
	Braze	68%
	Oracle	67%
	Lyft	27%

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Braze Customer Service

3.6/5

Braze has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Braze's Customer Service

Address

330 W 34th St. 18th floor, New York City, NY 10001

Website

http://www.braze.com

Braze's Social Links

Quick Insights into Braze Customer Service

Braze's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.

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Ranked Braze Customer Service the Highest

31-35	5
Female	4.5
Caucasian	4.1

Ranked Braze Customer Service the Lowest

Male	4.2
Less than 1 Year	4
26-30	3.5

Braze Customer Service Score by Gender

Female customers rated Braze's Customer Service score 0.3 stars higher than Male customers.

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Male

4.2/5

Female

4.5/5

Braze Customer Service Score by Ethnicity

Braze's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1

Braze Customer Service Score by Age

Braze's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
26-30 3.5	26-30	3.5
31-35 5	31-35	5

Braze Customer Service Score by Usage

Braze's Customer Service score was rated 4 stars by customers who have used Braze's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.

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Less than 1 Year	4
2 to 5 Years	4

Braze Customer Service Score by Industry

Braze's Customer Service score was rated 3.6 stars by Tech industry customers.

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Tech	3.6

Braze Customer Service vs. Competitors

Compared to its competitors, Braze's Customer Service score is rated right above Robinhood, and is preceded by Oracle.

COMPANY		Customer Service Score
	Splunk	4.1/5
	MongoDB, Inc.	4.1/5
	Datadog	4.1/5
	Salesforce	4/5
	Spotify	4/5
	Twilio Inc.	3.8/5
	Sprinklr	3.8/5
	LinkedIn	3.6/5
	Oracle	3.6/5
	Braze	3.6/5
	Robinhood	3.4/5
	Lyft	1.9/5

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Braze as an Employer

4.7/5

Braze has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of Braze

Bill Magnuson

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Braze scored a 11 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of Braze would recommend the brand to a friend. ENPS measures how likely Braze employees would recommend working at Braze to a friend.

Net Promoter Score

NPS Score

46%	Promoters
19%	Passive
35%	Detractors

Employee Net Promoter Score

eNPS Score

64%	Promoters
25%	Passive
11%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail