-12
NPS
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Beauty Brands
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About Beauty Brands' Brand
Beauty Brands, Kansas City born and nationally known, has 58 locations across twelve states, as well as an online destination – BeautyBrands.com. Among its major competitors, Beauty Brands is ranked in 4th place for NPS while SEPHORA is 1st, and Ulta Beauty is 2nd.Their current valuation is $282.49M
Brand at a Glance
83%
Customer Loyalty
3/5
Product Quality
3.1/5
Pricing
2.8/5
Customer Service
Beauty Brands Ranking
- #3 / 4 of its competitors
Beauty Brands NPS
Beauty Brands's Net Promoter Score (NPS) is a -12 with 41% Promoters, 6% Passives, and 53% Detractors. Net Promoter Score tracks whether Beauty Brands's customers would recommend using the product based on a scale of -100 to 100.
Beauty Brands Overall NPS
| 41% | Promoters |
|---|---|
| 6% | Passives |
| 53% | Detractors |
Beauty Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 -10 | Apr 2023 | -10 |
Jun 2023 -15 | Jun 2023 | -15 |
Aug 2023 -5 | Aug 2023 | -5 |
Oct 2023 -9 | Oct 2023 | -9 |
Dec 2023 -13 | Dec 2023 | -13 |
Feb 2024 -8 | Feb 2024 | -8 |
May 2024 -4 | May 2024 | -4 |
Jun 2024 -8 | Jun 2024 | -8 |
Aug 2024 -4 | Aug 2024 | -4 |
Sep 2024 -6 | Sep 2024 | -6 |
Jan 2025 -9 | Jan 2025 | -9 |
Aug 2025 -12 | Aug 2025 | -12 |
How Other Brands Compare
Beauty Brands is ranked third for NPS among its competitors. SEPHORA and Ulta Beauty come in first and second, with Sport Clips coming in at #4. Among those competitors, it is the lowest valued company behind Ulta Beauty.
Beauty Brands |  SEPHORA |  Ulta Beauty |  Sport Clips | |
| Global Ranking | #- | #59 | #232 | #- |
| NPS | -12 | 35 | 10 | -18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $282.49M | - | $17.63B | $458.79M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Beauty Brands NPS by Gender
Beauty Brands's NPS was rated -8 by Female customers on Comparably.
Female
-8
Beauty Brands's NPS was rated -8 by Female customers on Comparably.
42%
Promoters
8%
Passives
50%
Detractors
Male
N/A
Beauty Brands's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Beauty Brands NPS by Ethnicity
Beauty Brands's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -40 | Caucasian | -40 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Beauty Brands NPS by Age
Beauty Brands's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Beauty Brands NPS by Usage
Beauty Brands's NPS was rated the highest by customers who have used Beauty Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
Beauty Brands NPS vs. Competitors
Compared to its competitors, Beauty Brands's NPS is rated right above Sport Clips, and is preceded by Great Clips.
| COMPANY | NPS Score | |
|---|---|---|
| SEPHORA | 35 |
| Ulta Beauty | 10 |
 | Great Clips | -2 |
| Beauty Brands | -12 |
| Sport Clips | -18 |
Beauty Brands Customer Reviews
Out of the 3 Beauty Brands customer reviews 3 were positive and 0 were constructive. Beauty Brands customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Beauty Brands Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Beauty Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Beauty Brands Customer Loyalty Score by Gender
Beauty Brands's Customer Loyalty score was rated 85 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Beauty Brands.
Female
85%
Yes
Male
N/A
Yes
Beauty Brands Customer Loyalty Score by Ethnicity
Beauty Brands's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Beauty Brands.
64
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Beauty Brands Customer Loyalty Score by Age
Beauty Brands's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Beauty Brands.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
Beauty Brands Customer Loyalty Score by Usage
Beauty Brands's Customer Loyalty score was rated the highest by customers who have used Beauty Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Beauty Brands Customer Loyalty vs. Competitors
Compared to its competitors, Beauty Brands's Customer Loyalty score is rated right above Ulta Beauty.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Beauty Brands | 83% |
| Ulta Beauty | 82% |
| SEPHORA | 80% |
| Great Clips | 72% |
| Sport Clips | 70% |
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Beauty Brands Product Quality
3/5
Beauty Brands has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Beauty Brands' overall Product Quality score rated by its users and customers.
Beauty Brands Product Information
Beauty Brands’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.beautybrands.com
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into Beauty Brands Product Quality
Beauty Brands's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked Beauty Brands' Product Quality.
Ranked Beauty Brands Product Quality the Highest
Ranked Beauty Brands Product Quality the Lowest
Beauty Brands Product Quality Score by Gender
Beauty Brands's Product Quality score was rated 2.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Beauty Brands.
Female
2.9/5
Male
N/A
Beauty Brands Product Quality Score by Ethnicity
Beauty Brands's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Beauty Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Beauty Brands Product Quality Score by Age
Beauty Brands's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Beauty Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.9 | 46-50 | 3.9 |
51-55 1.6 | 51-55 | 1.6 |
Beauty Brands Product Quality Score by Usage
Beauty Brands's Product Quality score was rated the highest by customers who have used Beauty Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Beauty Brands Product Quality vs. Competitors
Compared to its competitors, Beauty Brands's Product Quality score is rated right above Sport Clips, and is preceded by Great Clips.
| COMPANY | Product Quality Score | |
|---|---|---|
| SEPHORA | 4.1/5 |
| Ulta Beauty | 3.4/5 |
| Great Clips | 3.3/5 |
| Beauty Brands | 3/5 |
| Sport Clips | 3/5 |
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Beauty Brands Pricing
Beauty Brands ROI & Value For Money
3.1/5
Beauty Brands has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Beauty Brands ROI
Beauty Brands's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Beauty Brands's products/services for 2 to 5 Years.
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Ranked Beauty Brands ROI the Highest
Ranked Beauty Brands ROI the Lowest
Beauty Brands ROI Score by Gender
Beauty Brands's ROI score was rated 3.3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Beauty Brands.
Female
3.3/5
Male
N/A
Beauty Brands ROI Score by Ethnicity
Beauty Brands's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Beauty Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Beauty Brands ROI Score by Age
Beauty Brands's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Beauty Brands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.6 | 46-50 | 4.6 |
51-55 2.5 | 51-55 | 2.5 |
Beauty Brands ROI Score by Usage
Beauty Brands's ROI score was rated the highest by customers who have used Beauty Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Beauty Brands Pricing vs. Competitors
Compared to its competitors, Beauty Brands's ROI score is rated right above Sport Clips, and is preceded by Ulta Beauty.
| COMPANY | Pricing Score | |
|---|---|---|
| SEPHORA | 3.8/5 |
| Great Clips | 3.4/5 |
| Ulta Beauty | 3.3/5 |
| Beauty Brands | 3.1/5 |
| Sport Clips | 3/5 |
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Beauty Brands Customer Satisfaction (CSAT)
Beauty Brands Customer Satisfaction (CSAT) Score
56 / 100
Beauty Brands has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
25%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
10%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Beauty Brands Customer Satisfaction
Beauty Brands's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked Beauty Brands' Customer Satisfaction.
Ranked Beauty Brands Customer Satisfaction the Highest
Ranked Beauty Brands Customer Satisfaction the Lowest
Beauty Brands Customer Satisfaction Score by Gender
Beauty Brands's Customer Satisfaction score was rated 58 by Female customers on Comparably.
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58 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 42% |
Beauty Brands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Beauty Brands' Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Beauty Brands.
40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Beauty Brands' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Beauty Brands.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Beauty Brands Customer Satisfaction Score by Age
Beauty Brands's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Beauty Brands.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 75% | |||||||||||||||
| 51-55 | 25% |
Beauty Brands Customer Satisfaction Score by Usage
Beauty Brands's Customer Satisfaction score was rated the highest by customers who have used Beauty Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Beauty Brands Customer Satisfaction vs. Competitors
Compared to its competitors, Beauty Brands's Customer Satisfaction score is rated right above Sport Clips, and is preceded by Great Clips.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SEPHORA | 78% |
| Ulta Beauty | 62% |
| Great Clips | 62% |
| Beauty Brands | 55% |
| Sport Clips | 53% |
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Beauty Brands Customer Service
2.8/5
Beauty Brands has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Beauty Brands's Customer Service
Address
4600 Madison Avenue, Ste 500, Kansas City, MO 64112
Website
http://www.beautybrands.com
Phone Number
617.807.0231
Beauty Brands's Social Links
Quick Insights into Beauty Brands Customer Service
Beauty Brands's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked Beauty Brands' Customer Service score.
Ranked Beauty Brands Customer Service the Highest
Ranked Beauty Brands Customer Service the Lowest
Beauty Brands Customer Service Score by Gender
Beauty Brands's Customer Service score was rated 2.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Beauty Brands.
Female
2.8/5
Male
N/A
Beauty Brands Customer Service Score by Ethnicity
Beauty Brands's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Beauty Brands.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Beauty Brands Customer Service Score by Age
Beauty Brands's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Beauty Brands.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 3.7 | 46-50 | 3.7 |
51-55 1.6 | 51-55 | 1.6 |
Beauty Brands Customer Service Score by Usage
Beauty Brands's Customer Service score was rated the highest by customers who have used Beauty Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Beauty Brands Customer Service vs. Competitors
Compared to its competitors, Beauty Brands's Customer Service score is rated right below Sport Clips.
| COMPANY | Customer Service Score | |
|---|---|---|
| SEPHORA | 3.9/5 |
| Great Clips | 3.7/5 |
| Ulta Beauty | 3.1/5 |
| Sport Clips | 3/5 |
| Beauty Brands | 2.8/5 |
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Beauty Brands as an Employer
3.2/5
Beauty Brands has a 3.2/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Beauty Brands scored a -12 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Beauty Brands would recommend the brand to a friend. ENPS measures how likely Beauty Brands employees would recommend working at Beauty Brands to a friend.
Net Promoter Score
-12
NPS Score
| 41% | Promoters |
|---|---|
| 6% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 42% | Promoters |
|---|---|
| 14% | Passive |
| 44% | Detractors |
